Highlights:

Skills:hands on, experienced, Fit for leadership, Multidisciplinary Training, proved experience, Results oriented, seo, digital marketing, sem, social media

Digital Marketing Manager 07/2015 - current
Roche Farmaceutical Products, São Paulo, SP Brazil
Responsible for the entire digital and multichannel strategy (planning, execution and monitoring).
Responsibilities: • Manage every digital channel, define digital and multichannel strategy • Consolidate the digital channel for branding initiatives and business generation • Manage the Digital and multichannel department (Planning, budget and staff - seven employees) • Define the digital strategy for all product lines • Define and keep track of the KPIs for web performance • Monitoring the performance of the digital initiatives metrics: - Google Analytics / Adobe Omniture - Heat map / Behavioral Targeting - Pharmacovigilance Monitoring • Action planning in online media (Adwords campaigns, SEM and SMM) • Innovative social media campaigns - a new pattern for pharma companys in Latin America (won a Roche global prize as best pratice in 2015) • Currently leading the new regional strategy to e-medical in Latin America--
Digital Communications Manager 09/2012 - 07/2015
Kumon South America, São Paulo, SP Brazil
Led the entire digital strategy in South America – six main operations (Brazil, Argentina, Chile, Colombia, Peru and Bolivia)
• Define the online branding strategy - Revision of the local corporate websites - Tagging structure of pages (SEO and SEM) - Modeling for site information - Structuring of online conversion paths • Kumon Digital - Project to deploy "digital culture" within the company's processes - Content Planning for internal distribution - sharing information with the other departments of digital way • Promotion - Management and coordination of creating registration campaigns • Responsible for the Call Center department - Definition of customer service processes: online and offline • Institutional Communication - Responsible for media relations department - Digital public relations planning--
Web Coordinator 08/2011 - 08/2012
Skingen - Grupo Boticário, Curitiba, Paraná Brazil
Management of all online activities of the project. It involves the implementation of a e-commerce solution.
• Monitoring metrics and visitation information on the site and behavior of users and management of conversion goals; • Management of a part of the Media Relations department, communication planning, monitoring of the brand; • Development of communication products with the user base of newsletters and emails marketing; • Responsible for managing the development of suppliers and information agency; • Planning activities in the channels of social media; • Implementation of sites and launch planning.--
Web consultant 11/2010 - 12/2011
Serasa Experian, São Paulo, SP Brazil
Consultant to especific digital marketing projects.
• Site content Restructuring; • Creation, planning and implementation of web content projects; • Monitoring metrics; • Information architecture; • Projects: - Blog Digital Certificates; - Blog and portal for Small and Medium Business; - Social Network for Small and Medium Business; - Portal for Positive Credit; - Guide to suppliers to customers and associates; - Architecture and content of the new segment Automotive; - Redesign Industry segment; - Recasting institutional contents.--
Content and Corporate Communications Manager 11/2004 - 10/2010
Universia Brasil, São Paulo, SP Brazil
Started in 2004 as Reporter. In 2006, promoted to Editor-in-chief. Between 2007 and 2011, Content Manager.
• Company website management (www.universia.com.br) and other online activities; • Monitoring metrics portal and user behavior; • Coordination of all production content of the Portal Universia Brazil; • Responsible for Media Relations; • Coordination of corporate communications issues with the Universia Holding (23 Latin American countries); • Development of newsletters and marketing emails; • Management of drafting teams, web designers, webmasters and media; • Management of the main channels of social media; • Supplier management (digital marketing and visual production agency); • Acting as a spokesman for the company.--

Faculdade Cásper Líbero 02/2000 - 02/2004
São Paulo, SP, Brazil
Degree: Bachelor's Degree
Major:Journalism
Best communications school in Brazil

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