Highlights:

Skills:Predictive Modelling, SQL, Python, R, SAS, Advanced Excel and Tableau

Goal:Senior Data Scientist

Senior Data Scientist Nov/2018 - Dec/2022
Landmark Group, Benguluru, karanataka India
Industry: Retail
Worked with Predictive Modeling, Clustering, Deep Learning, R, Python, SAS, SQL, Microsoft Excel (Advanced), Tableau, and AWS.
• Led and mentored a team of 6 analysts to design and implement data-driven strategies, achieving key milestone of 30% improvement in campaign effectiveness. Fostered collaboration, streamlined workflows, and ensured high-quality deliverables to meet organizational objectives. • Proficient in machine learning techniques like K-means clustering, RFM analysis, and predictive modeling, driving customer profiling and campaign optimization, achieving AED 150M in incremental revenue and 20% improvement in prospect conversion rates. • Designed Color-Based Recommendation Systems using image processing, Euclidean distance calculations, and enhancing user experience and boosting product engagement by 25%. • Created dashboards in Tableau for customer segmentation and marketing analysis, leading to a 30% increase in campaign response rates and reduced stockouts by 15%. • Expertise in EDA, A/B testing, and hypothesis testing to uncover actionable insights, delivering fact packs and reports that influenced strategic decisions and improved campaign ROI by 20%. • Skilled in ETL processes and automation using Python, SQL, and SAS, reducing manual efforts by 40% and enabling seamless analytics and reporting. • Strong collaboration skills, presenting data insights and recommendations to stakeholders, improving marketing strategies, and achieving 10-15% revenue growth across projects.--
Senior Data Analyst Aug/2015 - Dec/2017
Sybrant Technologies, Chennai, Tamil Nadu India
Industry: Retail
Worked with SAS, SQL, Machine Learning, MicroStrategy, Campaigns, Adhocs, Microsoft Excel (Advanced), PowerBI
• Automated reporting processes using SAS macros, improving efficiency in generating daily, weekly, and monthly dashboards. • A value retention model was developed to identify the customer’s likelihood to churn based on their transactional behavior, products held, etc., thereby retaining the value of the business. • Delivered actionable insights through ad-hoc reporting and Tableau dashboards, supporting strategic business decisions.--
Data Analyst Aug/2012 - Jul/2015
Botcode Integration, Chennai, Tamil Nadu India
Industry: Retail
Worked with SAS, SQL, Machine Learning, MicroStrategy, Campaigns, Adhocs, Microsoft Excel Advanced), Microsoft PowerPoint.
• Analyzed customer churn patterns using classification models, providing insights into churn behavior across multiple categories. • Built the Micro-Segment Dashboard for customer segmentation, optimizing campaign reach based on SMS budgets and ROI. • Automated data extraction and conversion processes for website integration using SAS SQL. • Generated ad-hoc reports to support daily business requests, delivering insights into key metrics for stakeholders.--

Anna Universit Aug/2007 - Aug/2007
Chennai, Tamil Nadu, India
Degree: Master's Degree
Major:Information Technology
Learned languages like C,C++, Advanced Java, Dot Net,computer networks,OOPS.

Senior Data Scientist Predictive Modelling,SQL,Python,R,SAS, Tableau