Highlights:I am a strategic planning professional with experience in market analysis, consumer behavior, and trends, contributing to strategic and creative insights for the development of concepts, content, and campaigns for clients. As a Strategic Planning Supervisor at Artplan, I have been a point of contact capable of providing ideas and close collaboration with other departments and individuals, strategically contributing to the construction of the clients' brand. I understand their strengths and weaknesses, and I identify opportunities and potential threats for clients such as Supermercados Mundial and Estácio University. With a strategic and business-oriented vision, I aim to contribute to the success of brands by adding value to client communication. Additionally, I strive to be close to the client, understanding and immersing myself in their business to serve as a bridge to all necessary ecosystems. My work is guided by the integration of behavior and technology, ensuring brand positioning is maintained across all touchpoints, thus creating a backbone for the brand to remain consistent in any form of expression it adopts. Previously, I worked as a Strategic Planning Coordinator at BETC Havas, contributing to the success of clients such as TIM. I also served as an Assistant in Planning and Business Intelligence at NBS, where I worked on optimizing results and media environments for clients including Postos BR, Bobs, Supercell, and Oi. I have experience in data analysis and insights, campaign monitoring, brand sentiment analysis, crisis alert management, influencer and brand detractor mapping, as well as audience and competitor research. I have prepared monitoring reports, analyzing trends, gathering insights, defining strategies, and measuring the effectiveness of those implemented.

Skills:marketing

Goal:My goal is to contribute to the success of brands in a strategic and innovative manner, delivering effective results, and building lasting relationships with clients.

Certification:bachelor's degree in social communication - advertising MBA in marketing management

Honor:Golden Awards of Montreux: Gold Medal in MOBILE Category/ APP: TIM - "The Awareness Keyboard: Detecting Racism One Keyboard at the Time " The Caples Awards: Bronze Medal in Mobile Category with TIM Conscious Keyboard

Strategic Planning Supervisor 09/2022 - current
Artplan, Rio de Janeiro, Rio de Janeiro Brazil
Industry: Advertising/Marketing
Clients: Estácio University and Supermercados Mundial
Serve as a point of contact capable of providing ideas and fostering close communication with various departments and individuals. Conducts market, consumer, and trend analyses based on studies and reports in pursuit of insights that can contribute to strategic and creative concepts, content, and campaigns for clients. Strategically contributes to the construction of clients' brands by understanding their strengths and weaknesses, identifying opportunities and potential threats, in order to define the company's positioning and have agility in decision-making to capitalize on opportunities. Applies a strategic and business-oriented vision to contribute to the success of brands, adding value to client communication. Maintains proximity to the client, understanding and immersing in their business to serve as a bridge to all necessary ecosystems.--
Strategic Planning Coordinator 08/2019 - 08/2022
Betc Havas, Rio de Janeiro, Rio de Janeiro Brazil
Industry: Advertising/Marketing
Clients: TIM
Responsibilities: Providing ideas and close interaction with other departments. Using market and consumer analysis, research, studies, experience, and the quest for insights and content to support and develop campaigns. Strategically contributing to the construction of clients' brand by understanding their strengths and weaknesses, identifying opportunities and potential threats, in order to define the company's positioning. Having a strategic business vision that contributes to the success of brands, adding value to clients' communications. Maintaining close proximity to the client, understanding and immersing in their business, thus serving as a connector for all necessary ecosystems. Integrating behavior and technology. Ensuring the brand's positioning while preserving touchpoints, creating a brand backbone to maintain consistency in any form of expression it adopts.--
Planning and Business Intelligence Assistant 04/2018 - 08/2019
NBS, Rio de Janeiro, Rio de Janeiro Brazil
Industry: Advertising/Marketing
Clients: Postos BR, Bobs, Supercell, and Oi.
Providing data and insights aligned with client objectives and business needs. Conducting social listening studies for campaign monitoring, sentiment analysis around the brand, alert management during crisis moments, mapping of brand influencers and detractors, and audience and competitor investigation. Crafting monitoring reports, analyzing trends, deriving insights, defining strategies, and measuring the effectiveness of implemented strategies. Optimizing results and media environments by understanding how to maximize investments, recognizing best practices, and identifying new media opportunities.--

PUC- RIO 03/2014 - 06/2018
Rio de Janeiro, Rio de Janeiro, Brazil
Degree: Bachelor's Degree
Major:Major in Marketing and Advertising
bachelor's degree in advertising and marketing