Highlights:Started my career in banking industry but after 2007-2008 financial crisis moved to online merketing and eCommerce worldwide projects. Worked at Naspers, Noosphere ventures, Ciklum, Pracuj.pl, Parimatch holdings and other private projects. In 2016 founded own marketing agency WAMP.com.ua.

Skills:SEM, Google, Google Ads, AdWords, Bing, Bing Ads, Yandex, Yandex Direct, Seznam, Sklik, Baidu, SMM, Facebook, Facebook Ads, PPC, Instagram, LinkedIn, VK, Vkontakte, Twitter, Analytics, Google Analytics, BigQuery, Firebase, Adjust, Gemius, AppsFlyer, Gemius, Income Access, Webvisor, SEO, SE Ranking, AllPositions, Ahrefs, SEMrush, Marketplaces, eBay, Amazon, Automation, Marin, Kenshoo, AdWords Scripts, Lengow, Google Tag Manager, GTM, Google Optimize, Optimizely, JavaScript, SQL, HTML, CSS, Hyber, Viber, Corezoid, MailChimp, Sputnik, ABBA, Jira, Trello, Podio, Bitbucket, Microsoft Dynamics, Bitrix, amoCRM, C2C, B2C, Betting, Casino, Dating, Forex, Adult, GGR, CRO, CR, Conversion Rate, ROI, ROMI, ROAS

Goal:Find a job using my excellent skills of online marketing and marketing strategy implementation.

Certification:Google Academy for Ads

Head of Digital 04/2018 - current
Parimatch, Kiev, Kiev Ukraine
Industry: Betting
Holding international multi niche marketing strategy offline/online implementation into tactic actions. Managing marketing agencies workflow and optimising campaigns to reach higher GGR within approved budget. Acquiring new niches to widen TA. Implementing omnichannel and cross-device post-click and post-view analytics. Market research and building-up brand positioning. Launching new geo locations and product services. Forecasting budgets, optimizing P&L and fixed company costs. Managing BTL activities and offline2online conversion. Acquisition plan based on research, market size.
Track key metrics across multiple data sources to measure digital media campaign effectiveness. Optimisation to sign-up offers, ads, targeting and conversion. Compelling sportsbook promotional calendar. Briefing process, uploading promotional content onto the site, co-ordination of relevant odds with third party sportsbook provider. Building and testing sportsbook bonuses for all sport promotional campaigns. Ensuring project deadlines & key milestones are met. Scheduling of content and banners on site. Building strong relationships with esports, retail, casino businesses. Working with BI to analyse the success of promotions. Ongoing competitor analysis and a continual drive to want to improve the customers on site experience.--
Head of Digital Marketing 07/2017 - 04/2018
rabota.ua / pracuj.pl, Kiev, Kiev Ukraine
Industry: Job seeking
Single & multi cycles users LTV forecasting. Conversions business value calculation. SEM accounts refactoring: 10x converting keywords increase, new micro & macro conversions tracking, smart & manual ROAS bidding strategies. SEO management: internal optimization & external link building strategies. Online Media Reach campaigns planning for Post-Click and Post-View analysis using Google Big Query & gemiusDirectEffect. SMM & Media dynamic remarketing. Mobile apps & chat bots promotion.
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Co-Founder 09/2016 - current
Full Cycle Marketing agency WAMP, Kiev, Kiev Ukraine
Industry: Marketing
140+ offline & online projects successfully launched for products & services with AOV from 33 UAH to $1M. Team consists from 9 professionals. Agency has clients from Ukraine, Kazakhstan, Russia, USA, Bosnia and Herzegovina, Czech Republic, Malaysia, Netherlands and UK.
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Team Lead, Online Marketing (SEM) 07/2016 - 07/2017
FarePortal, Kiev, Kiev Ukraine
Industry: Online Travel Agency
UK AU AE SG LATAM markets SEM campaigns management using leading marketing software and strategies. Marin software implementation. $2M yearly budgets planning.
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Head of Sales 05/2015 - 07/2016
ADAMO, Banja Luka, Banja Luka Bosnia Hercegovina
Industry: Ad Network
Current clients’ portfolio +120% revenue increase. Conferences and summits participation. Product development. Media buying. Brand marketing. Statistics and ROI analysis. Advertisers & publishers support.
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Country manager 01/2015 - 05/2015
Luxplus CEE, Dnipro/Kiev, Dnipro/Kiev Ukraine
Industry: eCommerce
New staff recruitment for international customer support department and work organization of a new company office in Kiev. Website localization on European languages. SEM and SEO campaigns control.
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Revshare / SEM manager 10/2014 - 01/2015
Ciklum / STYLEPIT, Dnipro, Dniprovska Ukraine
Industry: eCommerce
Marketplaces cooperation and technical implementation: Amazon, eBay +90% revenue increase. SEM automatization: Adwords scripts, API. Bing campaigns start. +20% ROI.
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Head of marketing / Product owner 11/2011 - 10/2014
Naspers / Allegro, Dnipro, Dniprovska Ukraine
Industry: eCommerce
SMM campaigns management +300% revenue +15% ROI. Content department management: everyday performance report and new motivation system +250% performance increase, new products catalogue from a scratch 98% of products with photo and characteristics. Landing pages +35% CR, self-made dynamic banners for GDN +15% CR comparing to search text ads. SEM campaigns Adwords and Yandex complete API automation from a scratch, 80 technical tasks, +230% revenue increase +90% ROI. Project financial efficiency +910%. 30 people team management and motivation.
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Media buyer / PPC manager 08/2010 - 11/2011
Noosphere / Cupid, Dnipro, Dniprovska Ukraine
Industry: eCommerce
Media buying 150k in 3 months with +67% ROI. Self-made mathematical formula for bid-management based on confidence interval, variance of the random variables, mathematical expectation and trend line. $100k monthly budget SEM campaigns management. Performance analysis, projects additional monetization.
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Dnipro National University 09/2008 - 05/2012
Dnipro, Dniprovska, Ukraine
Degree: Bachelor's Degree
Major:Economics
Minor:Business Administration
My graduate work was about cutting costs and increase efficiency of bottom necks at concrete products factory.

Digital Marketing Manager Digital Marketing Manager, Online Marketing Manager, Performance Marketing Manager, PPC, SEM, SMM, CMO