Highlights:

Skills:Growth Hacker, Marketing Manager, Growth Marketing, Marketing Analyst, Product Manager, Performance Marketing, Performance Manager

Marketing Performance and Analytics Consultant 03/2020 - current
Self-employed, Santiago, Region Metropolitana Chile
Industry: Marketing
I work as a consultant for entrepreneurs to help increase their income and apply growth techniques to their businesses.
Google Ads Analyzed industry benchmarking, industry trends, Keyword planning, Creation and reviewing Google Ads campaigns. Troubleshoot and resolve data issues through research and investigative measures. Monitoring and analyzing campaign metrics to reach the client´s KPIs. Monthly reporting Google Ads Campaigns using Google Data Studio, in order to improve communication with the client. Facebook/Instagram Ads Managed multiple business manager accounts and monthly ad spend on direct-to-consumer E-commerce businesses. I set A/B tests to compare different ad formats, audiences and re-targeting strategies (at different stages of the funnel) to optimize campaigns. Monitoring and analyzing campaign performance data to improve ROI, and reach the client´s KPIs. Email Marketing Responsible for developing and executing seasonal email marketing calendar campaigns to ensure consistent, multi-channel brand experience. Incentivize new purchases with cart abandoned, follow up and cross-selling campaigns. Also increased user base through email capture and email automation strategies. Managed email marketing program, including A/B testing, segmentation, deployment and reporting. Ecommerce Helping entrepreneurs as an advisor in areas of demand generation and performance Marketing to increase revenue and achieve ROI and conversion rate improvements. Collaborated with the design and development team in the UX/UI experience in platforms such as Wordpress and Shopify. Helped in Technical SEO, Customer insights, Industry Benchmark, competitive analysis, site analytics, omnichannel site integration and CRM implementation.--
Growth Marketing Manager 12/2019 - current
klivur.com, Santiago, Region Metropolitana Chile
Industry: Web Development Agency
Web development and Marketing Agency helping small businesses to go online, building custom Ecommerce websites in Platforms such as Shopify and Woocommece, also creating custom demand generation programs to drive growth for client’s businesses.
Managed relationships with high-profile clients and translated marketing and social media needs into demand generation programs and results-driven strategies. Analyzed, and reported paid and organic marketing campaigns metrics for clients using Google Data Studio. Discussed and identified SEO needs for clients and executed strategies for short- and long-term results. Evaluated monthly paid media performance, benchmarking performance statistics and used this data to inform and execute future strategies with collaborative experiments.--
Co-Founder, Chief Operating Officer 01/2017 - 08/2019
firenzerose.com, Santiago, Region Metropolitana Chile
Industry: Ecommerce
Shopify Ecommerce store. As the co-founder and Chief Operating Officer, I was responsible for creating the growth and retention strategy for the company, from ideation to execution. Managed the day-to-day operations and acted also as a Chief Marketing Officer. Implemented lifecycle marketing and personalization strategies through Facebook/Instagram Ads campaigns and SEM to increase lifetime value and reduce churn.
I was involved in the brand design: Logo, Packaging, Website UX/UI. Setup and measure KPIs performance. Achieve a Purchase Conversion rate from 0% to 4% in 10 months, Repeat purchase rate of 30%. Reached $100K+ in annual revenue. Seed financing obtained for $ 10,000 USD by the Chilean government. Design and execute email marketing automatization campaigns using Mailchimp/Mailerlite. Analyzed, and improved the Technical/ On-page SEO using tools such as: Semrush, SimilarWeb and Google keyword planner. I improved the ranking in Google search results for the terms "Flores a Domicilio" (Flower Delivery) and "Rosas en Caja" (Roses in a box), placing them on the first page of search results. Acted as social media and content coordinator, implementing personalization initiatives that drove customer engagement. I achieved partnerships with 2 banks to create a discount program, which allowed us to capture new leads and increase our customer base. Analyzed the industry benchmark, industry trends and developed a business plan to present it to investors.--
Cofounder, Sales and Marketing Manager 12/2013 - 07/2016
Buscatupolera.cl, Santiago, Region Metropolitana Chile
Industry: Ecommerce
T-shirt printing, Merchandising and Corporate Branding company.
Created and implemented growth and market penetration strategies. Involved in the Website design and brand development. Guiding and supervising employees on day-to-day activities. Hiring and interviewing candidates. Provide high quality customer assistance (via phone, chat and email) with an emphasis on excellent customer satisfaction.--

Universidad De Santiago De Chile 03/2009 - 12/2015
Santiago, Region Metropolitana, Chile
Degree: Bachelor's Degree
Major:gricultural Business And Management.
Completed 10 Semesters Towards A BA in Agricultural Business And Management.

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