Highlights:

Skills:promotion, revenue, Go-To-Market, Marketing Plan, GTM, Budget, Business case, price, B2B, ATL, BTL, Digital Marketing

Senior Manager B2B Marketing, Commercial June/2021 - current
Asiacell Iraq (Ooredoo Group), Sulaymaniyah, As-Sulaymaniyah Iraq
Industry: Telecom
By effectively combining strategic planning, innovative product offerings, and targeted marketing efforts, this comprehensive strategy has positioned the organization for long-term success. The focus on leveraging existing infrastructure, targeting high-value customers, and embracing technological advancements has created a strong foundation for sustainable growth and market leadership.
Key Responsibilities: Strategy Development: Developing and implementing comprehensive marketing strategies aligned with the organization's overall business objectives. Market Research: Conducting market research to identify target audiences, analyze competitor activities, and identify emerging trends. Product Positioning: Developing and executing product positioning strategies to differentiate offerings and increase market share. Campaign Management: Overseeing the planning, execution, and evaluation of marketing campaigns across various channels (e.g., digital, print, social media). Sales Enablement: Providing sales teams with marketing materials, training, and support to drive revenue growth. Customer Relationship Management: Building and maintaining strong relationships with customers to enhance customer satisfaction and loyalty. Budget Management: Managing the marketing budget effectively and ensuring that resources are allocated optimally. Performance Measurement: Tracking and analyzing marketing performance metrics to measure ROI and identify areas for improvement. Required Skills and Qualifications: Marketing Expertise: Strong knowledge of marketing principles, techniques, and best practices. Strategic Thinking: Ability to develop and implement long-term marketing strategies. Creativity: Ability to think creatively and generate innovative marketing ideas. Analytical Skills: Strong analytical skills to analyze data and make informed decisions. Communication Skills: Excellent written and verbal communication skills to effectively interact with stakeholders. Team Leadership: Ability to lead and motivate a team of marketing professionals. Project Management: Strong project management skills to manage multiple marketing initiatives simultaneously. Technical Proficiency: Familiarity with marketing automation tools, CRM software, and other relevant technologies.--
Senior Manager Govt. & Corporate Sales, Commercial Aug/2014 - June/2021
Zong (China Mobile Group), Islamabad, ICT Pakistan
Industry: Telecom
Transformed Zong from a traditional telecom operator into a tech-driven enterprise, driving double-digit revenue growth through innovative ICT products and services. Successfully implemented strategies like "Cell-site As a B2B POP" to leverage existing infrastructure and expand market reach. Led the launch of products tailored for the China-Pakistan Economic Corridor, contributing significantly to revenue and market share. Recognized with the 'Most Committed Hero 2016' award for outstanding contributions.
• Transformed Zong from a traditional telecom operator to a tech-driven enterprise by launching high-value ICT products and services, leading to double-digit CAGR over tenure. • Developed innovative marketing strategies such as “Cell-site As a B2B POP (CAB-P)” to leverage Zong’s extensive mobile infrastructure, generating significant revenue and market expansion. • Led the launch of products tailored for the China-Pakistan Economic Corridor (CPEC), contributing to a substantial portion of the overall portfolio revenue. • Recognized with the 'Most Committed Hero 2016' award for outstanding contributions to--
Senior Manager, Corporate Services, Commercial Oct/2008 - June/2014
PTCL (Etisalat Group), Islamabad, ICT Pakistan
Industry: Telecom
Played a key role in transforming PTCL into a leading ICT solutions provider. Launched innovative products like iSentry, MPLS Branch Connectivity, and PTCL Cloud services. Successfully managed large-scale projects, generating new revenue streams through strategic partnerships and product bundling. Achieved significant revenue growth through targeted marketing and product development, solidifying PTCL's market leadership.
• Played a pivotal role in establishing PTCL as a solution provider by launching innovative products such as iSentry (Hosted Video Surveillance), MPLS Branch Connectivity, and PTCL Cloud services. • Successfully managed end-to-end bespoke mega projects, transforming existing infrastructure into new revenue streams through innovative bundling and strategic partnerships. • Achieved substantial revenue growth through strategic product development, cross-bundling, and targeted marketing campaigns, contributing to PTCL’s market leadership in the ICT sector.--

University of the Punjab June/1997 - June/1999
, , Pakistan
Degree: Bachelor's Degree
Major:Commerce
My commerce degree subjects, especially Business Mathematics & Statistics, Advanced Accounting, and Business Taxation, equipped me with a thorough understanding of business affairs.

Marketing Manager Product, GTM, ATL, BTL, Budget, Value Proposition, Pricing, Promotion, Business Case, Revenue