Highlights:Successfully led the comprehensive revamp of the Alfa mobile banking application at Bank Alfalah, delivering an intuitive user interface, streamlined navigation, and enhanced functionality. This transformation resulted in over 1 million monthly active users and facilitated more than 7 million monthly digital financial transactions, setting a new standard for user experience and digital banking innovation in the industry.

Skills:Digital Banking, Product Management, Digital Banking Product Management, User Experience, UX, Fintech, Project Management, User Acceptance Testing, UAT

Goal:To leverage my extensive experience in product management, digital banking, and user experience optimization to drive the development of innovative financial solutions that enhance customer engagement and deliver seamless digital experiences. I aim to lead cross-functional teams in a dynamic organization, utilizing emerging technologies and data-driven strategies to achieve organizational objectives and set new benchmarks in the fintech industry.

Product Manager – Digital Banking 06/2023 - current
Bank Alfalah Limited, Karachi, Sindh Pakistan
Industry: Banking
Working as a Product Manager - Digital Banking at Bank Alfalah Limited.
- Manage the development and enhancement of the Alfa mobile banking application, achieving over 1 million monthly active users and driving more than 7 million monthly digital financial transactions. - Ensure compliance with banking regulatory requirements by integrating guidelines into mobile banking features, staying aligned with evolving industry standards and supporting smooth regulatory audits. - Led the comprehensive revamp of the Alfa mobile banking application, delivering an intuitive user interface, streamlined navigation, and enhanced functionality to improve the overall user experience and align with industry-leading digital banking standards. - Work closely with cross-functional teams, including technology, marketing, and customer support, to ensure timely delivery of projects that meet high-quality standards. - Perform User Acceptance Testing (UAT) for new mobile banking features, ensuring all functionalities meet business requirements, adhere to regulatory standards, and deliver a seamless user experience before going live.--
Product Manager – Employee Banking 11/2020 - 06/2023
HABIBMETRO (Habib Metropolitan Bank), Karachi, Sindh Pakistan
Industry: Banking
Worked as a Product Manager – Employee Banking at HABIBMETRO (Habib Metropolitan Bank).
- Spearheaded the launch of the employee banking product, contributing to a 238% increase in client base, scaling from 42,000 to over 100,000 customers within two years. - Developed product documentation, training materials, and process manuals, streamlining internal adoption and enhancing client engagement with employee banking products. - Collaborated with IT and risk teams, leading UAT cycles and ensuring zero critical defects at launch.--
Product Manager – Transaction and Employee Banking 11/2019 - 10/2020
Habib Bank Limited (HBL), Karachi, Sindh Pakistan
Industry: Banking
Worked as a Product Manager – Transaction and Employee Banking at Habib Bank Limited (HBL).
- Implemented effective product related enhancements based on requirements to achieve maximum efficiency, customer satisfaction, and overall business profitability. - Designed product and system documentation to effectively communicate specific product requirements and functionalities to all stakeholders, ensuring clarity and alignment across teams. - Managed complaint resolution to ensure that timely responses and efficient solutions are provided, improving overall client satisfaction.--
Management Trainee/Project Manager – Transformation and Process Re-Engineering 06/2018 - 11/2019
Habib Bank Limited (HBL), Karachi, Sindh Pakistan
Industry: Banking
Worked as a Management Trainee/Project Manager – Transformation and Process Re-Engineering at Habib Bank Limited (HBL).
- Coordinated project planning and reporting to ensure alignment with organizational goals and successful delivery. - Collaborated with stakeholders to document project scope, objectives, and deliverables, ensuring clarity and shared understanding.--
Procurement Analyst – Centralized Procurement 07/2017 - 05/2018
United Bank Limited (UBL), Karachi, Sindh Pakistan
Industry: Banking
Worked as a Procurement Analyst – Centralized Procurement at United Bank Limited (UBL).
- Identified cost-effective products and vendors to optimize the overall scope of the procurement department. - Streamlined processes with the aim of improving efficiency, reducing costs, and shortening turnaround times. - Managed CPC (Centralized Procurement Committee) meetings using Diligent Boards software.--
Administrative Assistant 09/2015 - 05/2016
Michigan State University School of Human Resources and Labor Relations, East Lansing, MI United States
Industry: Business Services
Worked part-time as an Administrative Assistant at School of Human Resources and Labor Relations during my time as a student at Michigan State University.
- Computed data relating to student admission, academic scoring, personal records etc. - Acted as a link between the administration of the department and the students/faculty and ensured effective communication and coordination between both the units. - Performed administrative functions to include filing, copying, collating, scanning, and created folders and labels.--
Banquet Server 09/2014 - 12/2014
Kellogg Hotel & Conference Center, East Lansing, MI United States
Industry: Hospitality
Worked part-time as a Banquet Server at Kellogg Hotel & Conference Center during my time as a student at Michigan State University.
- Set, served and facilitated banquets and other conference events across a spectrum of environments. - Consistently maintained core values that were centrally focused on client satisfaction. - Reviewed Banquet Event Orders (BEO's) at the beginning of each shift to ensure rooms are set as contracted.--
Technical Support Specialist 12/2014 - 05/2015
Michigan State University | ANR Technology Services, East Lansing, MI United States
Industry: Information Technology (IT)
Worked part-time as a Technical Support Specialist at ANR Technology Services during my time as a student at Michigan State University.
- Purchased IT equipment for the department procuring 10% cost savings. - Designed, constructed and configured information systems components such as desktop PCs. - Resolved software/hardware technical issues for a 3,000+ user environment.--

The Lyceum School 08/2011 - 06/2013
Karachi, Sindh, Pakistan
Degree: High School Or Below
Major:Accounting, Economics and Maths
Completed GCE A Levels from The Lyceum School, Karachi, focusing on subjects such as Accounting, Economics, and Mathematics.

Login to view resume: My Resume -