Highlights:

Skills:analytics, digital media buying, Marketing Strategy, Social Media Marketing, Paid Media Strategy, CRM, EDM

Co-founder 02/2021 - current
Eating Dots, Sao Paulo, SP Brazil
Industry: SaaS
Connecting people to the hospitality industry through a simple software for placing orders, organizing them, and receiving payment.
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Marketing Director 03/2018 - 12/2021
MAZECX, Melbourne, VIC Australia
Industry: Marketing Agency
A Melbourne-based marketing startup, aimed to revolutionize the internet experience. Beyond just design, we challenged the status quo, placing customer needs at the heart of our approach to develop dynamic, engaging websites for big businesses.
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Digital Media Manager 01/2015 - 12/2015
One Digital, Sao Paulo, SP Brazil
Industry: Marketing Agency
At One Digital, I had the privilege of leading a remarkable team of three individuals for more than a year. In my role, I was entrusted with the responsibility of overseeing data and business intelligence planning for various channels and campaigns. This encompassed tasks such as goal calculations, result projections, communication optimization, negotiation with media outlets, analysis and optimization on platforms like Google AdWords and Facebook Ads, as well as determining the ideal media format and approach for Bradesco Bank.
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Social Media Marketing Manager 02/2015 - 03/2018
Veta Education, Melvourne, VIC Australia
Industry: Education and exchange agency
Veta Education Consultancy is an exchange agency with 8 offices in different countries around the world that help people to venture out and fulfill their dreams of living, studying or working in another country. My role as a Social Media Marketing Manager was to establish Veta as a recognized name in the education sector through strategic social media campaigns and impactful content, crafting engaging content, cultivating leads, and managing our social media platforms.
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Digital Marketing Analyst 06/2013 - 01/2015
Cherry Plus, Sao Paulo, SP Brazil
Industry: Marketing Agency
At Cherry Plus, a communication agency specialized in Fashion and Beauty, I handled content creation, marketing strategy, media planning and client portfolio management for high-profile clients like Calvin Klein, Kate Spade, and Michael Kors. My role involved leveraging key metrics for future marketing campaign forecasting, and coordinating with social media influencers to boost our clients' brand visibility. Some clients: nk store, Cia.Marítima, Luigi Bertolli and boo-box.
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Digital Marketing Analyst 04/2007 - 05/2013
FLAGCX, Sao Paulo, SP Brazil
Industry: Marketing Agency
Managed accounts for major multinational and Brazilian clients, including Dettol, MasterCard, Citroen, Vanish, Air Wick, Finish, Veet, and O Boticário. As the key stakeholder, I allocated marketing budgets to maximize ROI and regularly reported on campaign performance and key KPIs to management.
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Universidade Paulista 01/2007 - 12/2011
Sao Paulo, SP, Brazil
Degree: Bachelor's Degree
Major:Communication and Marketing
Minor:Publicity
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