Highlights:Creative and business-savvy marketing and communications professional with 10 years of progressive experience across a broad range of marketing functions and diverse industry segments. Proven ability to combine vision, creativity, and strong business acumen with well-developed project management and leadership qualities to support go-to-market efforts, product launches, and branding-rebranding initiatives, positioning companies and products for success.

Skills:Event Management, Branding, Public Relations, Content Marketing, Strategic Marketing, Project Management, Marketing Communications, Creative Writing

Goal:Seeking for long term employment in US with an esteemed company where I will be able to utilize my working skills.

Assistant Branch Manager 09/2010 - 05/2014
Metroworld Realty, , Malaysia
Industry: Property
Recruited to convince prospective clients that our agency is the right one to handle their sale and agree to the terms. Act as an intermediary in negotiations between buyers and sellers, generally representing one of the other. Established a good working relationship and assist all involved parties to facilitate a better negotiations between all parties. Promote sales of properties through advertisements, open house, and participation in multiple listing services. Preparation of documents such as representation contracts, purchase agreements, closing statements, deeds and leases.
Key Contributions: • Spearheaded one of the sales team for a high-end luxury condominium right in the heart of the capital city of Kuala Lumpur. This project is the agency’s pioneer into the developer’s market in Malaysia. The project was a success with 75% of the development sold in the first 2 weeks. • Presented and facilitated a few negotiation sales of commercial building between CEOs. • Successfully served as median between buyers/landlords and sellers/tenants to complete sale or lease transactions. • Strategically attract and retain customers by distributing value, relevant and consistent content, ultimately driving a profitable customer action.--
Assistant Marketing Manager 04/2009 - 08/2010
mTouche Technology, , Malaysia
Industry: Mobile
Hired to assist in market research while setting objectives and strategies, brainstorming sessions and concept development. Managing and coordinating of CRM of the client database while working with IT team to troubleshoot tracking issues and data inconsistencies. Presenting and providing recommendations while devising strategies for campaign restructuring, keyword opportunities, audience targeting and user of display networks.
Key Contributions: • Successfully developed an online strategy and implementation plans to increase users for a recruitment program with a well-known telecommunications company in Malaysia. • Successfully manage and clean-up the CRM database.--
Senior PR Executive 10/2007 - 03/2009
Brandstory Inc, , Singapore
Industry: Public Realtions
Recruited as the key person to manage the day-to-day public relations of the MTV Asia, Nickelodeon and Australia’s Northern Territory account mainly for Singapore and Malaysia. Involve in account planning, market research, setting objectives and strategies to brainstorming sessions and concept development for the accounts. Have an active understanding and awareness of issues, marketing objectives, technology and products, in order to provide strategic planning and counsel to client and media.
Key Contributions: • Facilitated press conferences and manage events such as MTV Exit Press Conference (2007), Nickelodeon The Big Help Press Conference (2008), Color Master Night (2007), among the few. • Key person in servicing of press contacts in both Singapore and Malaysia while providing value-added service to editors and coordinating requests for interviews and coverage. • Developed and presented PR plans for all accounts that clarify business goals, situation analysis, challenges, solutions, measurement criteria and fiscal planning. • Crafting of press releases or any written materials for all account mentioned.--
Senior Marketing Executive 01/2006 - 09/2007
DNP Clothing Sdn Bhd, , Malaysia
Industry: Retail
Hired as the key person for the high street UK apparel brand – Topshop/Topman, Dorothy Perkins and Principles. To support the marketing communications in executing branding, PR, events, marketing collateral development, and online marketing. Involved in planning or concept development and execution of concept while setting objectives and strategies for product promotions and awareness aimed at increasing retail sales. Responsible for preparation of marketing budgets and expenses of said brands.
Key Contributions: • Successfully re-branded the idea of the brand Topshop/Topman to be a trendy, fashionable but affordable brand among the young working crowd. • Key person in servicing of press contacts while providing value-added service to editors and coordinating requests for interviews and coverage in fashion magazines, dailies and entertainment magazines. • Developed and presented plans that increased retail sales to about 30% for that fiscal year • Managing and clean-up of the F3 (members card) database and established an online presence to give customers easy access to their profile. • Crafting of press releases or any written materials for all brands mentioned. • Strategically attract and retain customers by distributing value, relevant and consistent content, ultimately driving a profitable customer action.--
Promotions Executive 08/2002 - 12/2005
Sony Music Entertainment, , Malaysia
Industry: Entertainment
Joined the promotions and marketing team to create awareness of the company product ie: artists/albums with on ground-event, artist promotional tour, press conferences and media coverage. In charge of budgeting, marketing and promotions planning for selected projects aim at increasing sales. Involved in setting objectives and strategies, brainstorming sessions and project development for all project directly or indirectly.
Key Contributions: • Key marketing and promotions contact person for all International artists and certain Regional artists for dailies, magazines and radio. • Developed a close relationship and provided value-added service to editors, writers, radio presenters as well as senior-level management of said media house. • Facilitated, coordinated and managed promotional tours, press events and launches of several international artists and Regional artists such as Pink, Hansen, Britney Spears, Backstreet Boys, Beyonce, Alicia Keys, Guy Sebastian, Avril Lavigne, Westlife and many more. • Crafting of press releases or any written materials for all company products. • Successfully create awareness via dailies, magazines, online and radio for artists that is making a comeback or new artists that increased the sales of the album.--

Lim Kok Wing University of Creative Technology 05/1999 - 05/2001
, , Malaysia
Degree: Associate's Degree
Major:Advertising & Broadcasting
Graduated from Lim Kok Wing University of Creative Technology with an Associate's Degree in Mass Communication, majoring in Advertising and Broadcasting

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