Highlights:

Skills:sem, social media advertising, google analytics, google ads, facebook ads, bing ads, consulting, data studio, copywriting, pr, sea, campaign management, marketing strategy, marketing planning, budget planning, Budget Management, Brand Strategy, digital strategy, project management

Innovation & Digital Marketing Manager 03/2018 - 09/2019
Vivere.travel, Lugano, Ticino Switzerland
Industry: Travel
Developed and managed the earned social media strategy Copywriting and journalist outreach: press releases got published by over 200 publishers Influencer Marketing: created strategy, managed and oversaw brand collaborations with influencers averaging above 60k followers Influencer Management: Supervised the collaborations, content creation and analyzed the performance Developed email marketing strategy and automation Attended Phocuswright 2018 as a featured Startup and won "Most Innovative Marketing 2018" by Brand USA Venture Capital investor search and negotiation
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Digital Marketing Consultant 05/2018 - 09/2019
Positioner SA, Lugano, Ticino Switzerland
Worked in a small marketing team of two people responsible for around 20 client accounts. Managed everything from client proposals, digital marketing strategy, campaign implementation & management, analysis, and reporting.
- Developed digital marketing strategies, presentations, and proposals for various clients. - Created and administered search, display, and social media campaigns. - Managed a yearly advertising budget of €350,000 distributed across a portfolio of client accounts. - Generated ROAS of 133:1 in Google Ads. - Designed B2B and B2C lead-generation campaigns on LinkedIn and Facebook. - Created engaging landing pages. Then, determined which landing pages had the most potential for conversions. - Worked with brands such as Design Hotels, Terme di Saturnia, The Cambrian, Tschuggen Group, Six Senses, 7132, Le Sirenuse, Savoy Baur en Ville Zürich, Puro Hotels and others. - Produced and presented monthly visual performance reports to diverse clients.--
SEM Consultant 09/2017 - 12/2017
StudioGest, Lugano, Ticino Switzerland
Industry: Real Estate
During the Lugano Online Marketing Competition, developed a Google Ads campaign with a budget of only 200 Swiss Francs and 3 weeks of preparation for the campaign: built a landing page, delivered 68 goal completions, received 541 clicks and 23,000 impressions which indirectly influenced the sale of an apartment property worth 2 million Swiss Francs.
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Co-founder 03/2016 - 03/2018
Bearded Mankind, St. Louis, Missouri United States
Branded, built, launched and managed website beardedmankind.com Planned, scheduled and implemented core digital marketing strategies Gained 90,000 Facebook Page likes and 14,000 Instagram followers over a period of 1 year Achieved 500,000 reach weekly through the effective posting of engaging content   Attained a constant, weekly Facebook organic reach of around 1 million and a record reach of 20 million people
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Wordpress Developer & Community Manager 08/2015 - 03/2016
Anchor Communications, St. Charles, Missouri United States
Industry: Advertising
Built and maintained 7 websites for big and small companies: INDEECO, Heatrex, Accutherm, King Innovation, Precision Fitness and Spa, Hargrave & Hargrave, and Bridgeway Behavioral Health. Created, curated and managed the social media pages and blogs of the aforementioned companies. Increased their web clicks, post engagement and reach by 130%
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Lindenwood University 08/2011 - 05/2015
St. Charles, Missouri, United States
Degree: Bachelor's Degree
Major:Interactive Media & Web Design
Graduated with a GPA of 3.3

Digital Marketing Manager digital marketing manager, sea manager, sem manager