Highlights:

Skills:Marketing, Events, Promotions

Marketing Volunteer 03/2017 - current
World Bank Family Network, Washington, DC, District of Columbia United States
Industry: Social Services
Conducts volunteer work in the areas of social media marketing, graphic design and event management
- Co-facilitates a Professional Development workshop and ensures that objectives and content of program is well-executed. Coordinates feedback and results to Project Lead. - Assists in content creation and social media calendar management - Designs layouts for marketing presentations and social media posts - Performs other tasks as requested--
Marketing Consultant 01/2016 - current
New Davao Famous Restaurant Corporation, Davao City, Davao Del Sur Philippines
Industry: Restaurants
Conducts marketing consultancy and develops marketing plan to improve brand awareness and increase sales revenue.
- Developed a rebranding campaign including design and enhancement of new corporate logo, restaurant signage, staff uniforms, restaurant menu, takeout brochures and promotional materials, both print and digital, and conceptualized restaurant’s grand re-opening event. Overall campaign resulted to 65% increase in sales revenue. - Improved digital exposure through creation of restaurant website and re-activation of Facebook page which resulted to increase of 50% followers, 1000% reach and 250% conversations. - Trained event manager on process and strategies of managing events and engaging with customers from inquiry, reservation and booking to actual event planning and implementation. - Creates process documents such as server script, event guidelines, reservation guidelines and customer satisfaction surveys to help improve customer service and restaurant operations. - Designs marketing collateral to support in-store promotions and digital campaigns.--
Field Marketing Manager 06/2011 - 11/2015
Dell Global B.V., Quezon City, Metro Manila Philippines
Industry: Information Technology
Provides marketing support for the commercial business segment of Dell in South Asia Emerging Markets (Philippines, Brunei, Nepal, Mongolia and rest of the Pacific Islands).
• Developed and implemented marketing initiatives to improve brand image and market position in the Philippines and Rest of Asia Pacific region (Brunei, Nepal, Mongolia, Papua New Guinea, Fiji, Guam and the rest of the Pacific Islands). • Created marketing campaigns and projects related to branding, lead and demand generation, digital marketing, event management, and channel marketing: - Initiated branding campaigns through print ads, press releases, above-the-line campaigns, etc. - Implemented lead and demand generation programs through digital and direct marketing activities such as inbound and outbound telemarketing, email marketing and door opener campaigns which contribute to sales funnel generation. - Executed corporate events such as product launches, sponsorships, tradeshows, technical workshops, conferences, seminars and roadshows. - Closely coordinated with channel and brand managers in planning and implementation of in-country marketing activities for partners such as sales incentives, rewards, enablement, and recruitment. - Worked with channel and alliance partners in the development and execution of joint marketing campaigns such as advertising, sales and product promotions, demand generation through events. • Facilitated management of overall marketing budget including funds and support generated from vendors, on a quarterly basis.--
Marketing Officer 02/2009 - 05/2011
Microbase, Inc., Makati, Metro Manila Philippines
Industry: Information Technology
Provides marketing support to contribute revenue for the whole business.
• Set up and developed a Telesales Group to help improve customer management and contribute additional sales revenue to company. • Implemented lead generation programs and activities such as telemarketing activities, customer satisfaction programs, and corporate events including product launches, technical seminars, trade shows and exhibits. • Implemented product sales promotions and campaigns, in coordination with Business Development Managers, suppliers and principals. • Improved company branding through launch of an annual corporate publication, Insight Magazine, and concept development of major corporate marketing collaterals such as company profile brochure, corporate audio visual presentation, in-house office poster displays and corporate website. • Developed training schedules and program for the Sales and Marketing Department, including product knowledge, soft skills training and Microsoft CRM system usage. • Created an enhanced reporting system on sales funnel, activities, and marketing campaigns for easier tracking and monitoring of projects and targets.--
Product Management Trainee 08/2008 - 02/2009
Axis Global Technologies, Inc., Quezon City, Metro Manila Philippines
Industry: Information Technology
In charge of product marketing for IT components business of the company.
•Developed promotional programs and activities to establish awareness of Force3D ATI VGA card, an INNO3D brand, to the consumer market. •Responsible for the management of inventory level, forecast of stocks, competitor programs and market trends, pricing and brand profitability. •Maintained a healthy relationship with suppliers, dealers, channel sales officers, and promoters.--
Officer-in-charge of Marketing 02/2006 - 02/2008
ABM Computech Enterprises, Inc., Makati, Metro Manila Philippines
Industry: Information Technology
In charge of providing marketing support to contribute revenue for the whole business.
•Developed the Telemarketing Group and implemented activities on database list sourcing, direct marketing campaigns, and lead generation call outs. Leads contributed more than 50% of the overall annual sales revenue. •Launched SAP Business One Training Academy / Business Solutions Center for Learning. •Developed and re-designed major corporate marketing collaterals including company profile brochure, corporate audio visual presentation, tarpaulins and banners, and corporate website. •Supervised all corporate events nationwide, including product launches, technical seminars, trade shows and exhibits, client day functions, etc. •Created product sales promotion and campaigns in coordination with Product Managers and principals. •Written articles and copies for corporate press releases and advertisements. •Spearheaded activities in generating customer references, success stories and testimonials.--

St. Scholastica's College 06/1998 - 03/2002
Manila, Metro Manila, Philippines
Degree: High School Or Below
Major:General
High School Diploma, 1998-2002. Graduated with Distinction. Awards: Year-end Merit Awardee, 1998-2002; Plaque of Appreciation - Student Council, 2000-2002; St. Scholastica’s College Leadership Award, 2002.

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