Highlights:Demonstrated expertise in UI/UX design, encompassing 10+ years of experience in crafting visually appealing and intuitive interfaces for diverse digital platforms. Proven track record of successfully translating business requirements into compelling design concepts, resulting in enhanced user engagement and satisfaction. Proficient in utilizing industry-standard design tools and staying abreast of emerging technologies to deliver cutting-edge solutions. Recognized for effective collaboration with cross-functional teams, ensuring the seamless integration of design elements into the overall user experience strategy. Committed to fostering a user-centered design approach and passionate about pushing the boundaries of creativity and functionality in the digital space.

Skills:UI Designer, Product Designer, Web Designer, UX Designer, Designer

Goal:To become a leading UI/Web Designer recognized for creating visually stunning and user-centric digital experiences that seamlessly blend aesthetics with functionality. Aspiring to contribute innovative design solutions that elevate brand identity, engage users, and drive measurable business outcomes. Continuously aiming to stay at the forefront of UI/UX trends and technologies, evolving into a thought leader in the design community.

Membership:Adobe Creative Suite, Figma, Behance.

Certification:Product Design (Career Foundry, 2024), Collaborate Better with Workspaces (Figma, 2024), How to Use AI to Augment Your UX Design (HotJar, 2023), Data Visualization and Infographics Design (Domestika, 2022), UI Kits with Sketch (Domestika, 2022), Product Design with Lean and UX (Domestika, 2021).

Honor:Graphic Design and how to be productive with AI in your daily work Conference host for anahuac university in Mexico City. Best Social Media Campaign (SYNCOL) Aspid Prize Best Corporate Website (SYNCOL) Aspid Prize Best Product Website (KOFFIE.COM.MX) Aspid Prize Best Corporate Website (Década Digital) Aspid Prize

Web Designer Sr. 01/20/2020 - 07/17/2020
Pagatodo / Ya Ganaste / Fullcarga, Mexico City, Mexico City Mexico
Industry: Fintech
Digital design initiatives for fintech websites, microsites, landing pages, and social media platforms, ensuring a visually engaging and cohesive online presence
Storyboarding for promotional video banners, enhancing brand narratives and maximizing user engagement Traditional banners tailored for diverse media platforms, with specialized expertise in Google Ads (jpg, gif, html5) to optimize ad performance. Social network management (Facebook, Instagram, Twitter, YouTube) utilizing listening tools such as Brand24 and SentiOne. Automated responses, monitored brand sentiment, and generated insightful reports and metrics for strategic decision-making Executed copywriting strategies for Google Search, Google Ads, and Facebook Ads, for maximum visibility and impact Developed and curated compelling content for social media platforms, websites, and email campaigns, ensuring alignment with brand messaging and strategic goals Layout design of email campaigns, including the development of templates for forms and shopping receipts, streamlining communication and enhancing user experience Contributed to the design of Debit Cards and Social Programs, combining creativity with functionality for impactful visual representation--
Senior UI/UX Designer 11/09/2020 - 11/30/2023
Flow Inc., San Francisco, California United States
Industry: Fintech
UI design for app features, ensuring a seamless and user-friendly experience
Led user research initiatives, collaborated closely on strategy development, and crafted comprehensive design briefs in coordination with product owners. Played a key role in the creation of wireframes to visualize and communicate design concepts effectively Created and managed a library of assets to maintain design consistency across the app Crafted marketing infographics for client-facing documents and the homepage, effectively conveying key information and enhancing brand communication Played a key role in the development of imagery, blending creativity and strategic visual elements to elevate the brand's overall aesthetic Engaged in a thorough analysis of design implementations alongside the Dev Team, actively participating in decision-making processes Established a Design System for the rebranding project, fostering consistency and efficiency in design elements across the organization Conceptualized and executed animations for marketing and sales events, to engage visual elements in promotional activities, thereby enhancing brand visibility and appeal--
Head of Digital Art 05/11/2015 - 01/15/2020
Entravision LATAM, Mexico City, Mexico City Mexico
Industry: Programatic / Media Agency
Led continuous development and execution of digital "always on" campaigns, ensuring an effective communication with Central America and South America teams
Richmedia web and mobile programming, incorporating interactive features such as Compare, Shake, Swipe, Eraser, Expandable, Parallax, Video, Microsite, drag & drop , weather and time-aware elements, WhatsApp Share, AppInstall, and headlight functionalities to enhance user engagement Designed and implemented traditional banners in various formats, including jpg, gif, and html5, to optimize visual appeal for diverse media platforms Managed leads and linked databases through phpMyAdmin, streamlining data organization and accessibility Implemented social media strategies to amplify brand presence and engagement across various platforms Managed Trading Desks and trackers, leveraging data analytics for informed decision-making and campaign optimization Proficiently handled layout and programming (html5 / CSS) for microsites, email campaigns, and landing pages Coordinated and managed logistics for the 2018 electoral campaign in Mexico, demonstrating strong organizational skills and attention to detail in a high-stakes environment, formulated and led a dedicated team tailored for the successful execution of this pivotal initiative--
Web Designer Jr. 10/26/2009 - 01/12/2012
Central Media, Mexico City, Mexico City Mexico
Industry: Healthcare Advertising Agency
Executed traditional banner animation and production, specializing in jpg and swf formats Designed compelling layouts for social media campaigns across platforms such as Facebook, Twitter, YouTube, and Facebook Apps
Took charge of the end-to-end process, including design, development, and layout, for impactful email campaigns Successfully orchestrated Below The Line (BTL) campaigns and activations, employing innovative strategies for heightened audience interaction Demonstrated proficiency in layout and programming (html5 / CSS / jquery) for websites, microsites, and landing pages Crafted interactive animations tailored for internal communication, support, and training purposes by actionscript in Flash Developed interactive applications specifically tailored for pharmaceutical sales teams, aligning technology with sales strategies Managed CMS and content tools, ensuring a streamlined and effective content management process--
Web Designer Jr. / Account Executive 09/01/2008 - 08/28/2009
Havas Mexico, Mexico City, Mexico City Mexico
Industry: Advertising
Played a pivotal role in managing TELMEX Filacero, a reward program that offered users exclusive benefits such as front-row concert tickets.
As an Account Executive, this involved close collaboration with the logistics teams at various venues to ensure seamless execution. Content Manager, overseeing site maintenance to uphold a dynamic and engaging online presence. Specialized in graphic adaptation for diverse events, including activations, guerrilla marketing, and street promotions. Collaboration with the creative team, involving the animation and production of traditional banners (jpg, swf). This collaborative effort extended to complementary digital campaigns, contributing to a cohesive and impactful online strategy. End-to-end process for email campaigns, encompassing design, layout, and programming. This attention to detail extended to the creation, design, and programming of the monthly Telmex newsletter.--
Web Designer Jr. 10/07/2007 - 08/29/2008
Crossmedia Interactive / VMLY&R, Mexico City, Mexico City Mexico
Industry: Advertising
Digital campaigns, developing and implementing creative guidelines Content Manager, overseeing site maintenance to ensure a dynamic and engaging online presence Specialized in traditional banner animation and production, excelling in both jpg and swf formats Email campaigns, and working closely with my of the advertising agencies involved during the process Created and programmed the monthly Telmex newsletter, proposed the look and feel and the sections shown, ensuring the most relevant content, as well as latest offers, were up to date Crafted compelling and effective landings
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Web Designer Sr. 01/17/1012 - 05/06/2015
Agencia Carnal, Mexico City, Mexico City Mexico
Industry: Advertising
Digital campaign development and creative guidelines Collaborated closely with account executives to ensure seamless execution and efficiency aligned with established KPIs
Crafted traditional banners in various formats, including jpg, gif, swf, and html5, optimizing visual impact across diverse media platforms End-to-end execution of social media campaigns, contributing to strategic planning and delivering compelling layouts to enhance audience engagement. Took charge of the development and layout of email campaigns, ensuring a cohesive and visually appealing communication strategy. Orchestrated Below The Line (BTL) campaigns and activations Applied a dynamic skill set in layout and programming (html5 / CSS) for microsites and landing pages along with the dev team, combining aesthetic appeal with seamless functionality for an enhanced UX--

Universidad Del Pedregal 08/05/2002 - 06/30/2006
Mexico City, Mexico City, Mexico
Degree: Bachelor's Degree
Major:Graphic Design and Visual Communication
During my career, I learned basic principles of design, communication, theory, art history, packaging, branding, illustration, and geometry. The second half was oriented to multimedia design, programming, and animation at that time.

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