Highlights:

Skills:Proactive, Marketing, Digital marketing, Media campaigns, Innovation product, Multi funcional team coordinator, Coordinator

Brand coordinator 07/2023 - current
Lala, Mexico, Mexico Mexico
Industry: Retail/Food
Support on development of strategies for current products and innovations. Analysis of information to identify opportunities for the company in order to create plans to maximize rentability and category
Launch of innovations to face the competition with superiority in image, packaging and formulation Market analysis to identify opportunities for business development and creation of strategies that allow growth in value, volume and SOM of the category. Preparation of plans to provide company profitability through new products and brand growth. Direct contact with multifuncional team to maximize plans in order to ensure goals set for each innovation and guarantee of objectives. Brand maintenance through digital, radio and TV campaigns, AAEE, POS activations that assure awarness and consumer top of mind of the category.--
Portfolio and innovation coordinator 12/2023 - 07/2024
Unilever, Mexico, Mexico Mexico
Industry: Food service
Responsible for creating strategies to the dessert category for Unilever Food Solutions, area responsable of having products that helps food service industry necessities to save money and time on daily operations
Responsible of the dessert category (Carte D` or by Holanda) and innovation projects for chain restaurants of “Alsea Group” (Starbucks, Burger King, Dominos Pizza, Chili's, etc.) Development of innovative quality/cost products for the Food Solutions area. Identify operator needs as well as relevant trends for the launch of new products across North LATAM. Preparation of Business Cases to evaluate products profitability margin for the company Contact with North LATAM and Global team for possible product tropicalization in the local/regional market. Direct contact with culinary, sales, R&D, packaging and finance team to identify opportunities, development, performance and production of new products--
Regional Digital Marketing Intern Lipton 04/2021 - 11/2022
Unilever, Mexico, Mexico Mexico
Industry: Beverages
Support to innovations (new products, formula changes) portfolio maintenance, coordination betweeen agencies and community managers of digital assets tropicalizations
Support for the development of digital assets for LATAM social media market within the creation of TV campaigns. Ensuring KPIs achievement and comparing them vs competition in order to identify market opportunities Responsible for the delivery and customization of assets for each country through the BaseCamp platform Validation and approval of assets using the CreativeX platform ensuring compliance with global guidelines Support in new flavor and/or packaging launches. Responsible for the A&M of the brand, ensuring a +/-5% monthly bias Responsible of Chile market representing 8% of total Lipton sales in LATAM, with a SOM of 82%--

Instituto tecnológico de Monterrey 08/2018 - 12/2022
Mexico, Mexico, Mexico
Degree: Bachelor's Degree
Major:International Business
International Business

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