Highlights:

Skills:Marketing, Demand Planning, Strategy, Proposal Management, Product Marketing, Product Strategy, Forecast, Product Planning

Marketing Consultant 01/15/2019 - current
Self Employed, Toronto, Ontario Canada
Industry: Information Technology
Offer marketing strategy and consulting to clients in Panama City, Panama and currently in Toronto, ON, Canada.
• Responsible for contacting current retail client within Panama to offer marketing strategies according to needs • Put together retail sell-in and sell-out plans according to product and seasonality • Create product demand and forecasting plans for retailers and distribution clients • Create marketing plans for retail clients according using 4Ps strategy • Manage key accounts related to trade marketing activities within Panama City, Panama • Create and execute retail store renovation plans for clients in need of store refreshing • Organizing and executing trade marketing events • Create marketing strategies (rebate, product bundles, online discounts, etc) for retail and distribution clients--
Key Account Manager 01/10/2018 - 12/15/2018
Craftop, S.A, Panama, Panama Panama
Industry: Manufacturing
Manage top accounts from retailers and wholesalers in Central America (Panama, Costa Rica, Honduras, Guatemala, Nicaragua) and South America (Colombia, Guyana).
• Responsible for product planning and distribution • Responsible for the demand planning based on past sales history for the region • Responsible for price analysis for Distribution Market in Latam • Manage sales team remotely from Latam region (Costa Rica, Nicaragua, Colombia, D.R, Honduras, Guatemala, Panama) • Filter all sales leads and send out sales team to visit the selected prospects to offer our product line • Review and present all sell-in/sell-out activities per country (Trade Marketing) • Create and execute sales strategies with the regional sales team • Responsible for all container management activities per country • Manage sales teams to push sell-in and sell-out per country • Create sales report to present to management in Canada • Monthly sales report calls to all Latam sales teams for follow up • In charge of all internal communications within Latam region • Currently working on Latam Product Catalog and Brochure • Review monthly credit term per client with CFO • By-monthly visit to warehouse in Colon to create inventory report and present to CEO in Canada--
Proposal Manager 02/06/2017 - 12/16/2017
Dell, Inc, Panama, Panama Panama
Industry: Information Technology
Manage the entire RPF response process for all inbound RPFs in Central,South and North America.
• Receive and analyze RFP from Latam clients (Colombia, Chile, Argentina, Panama, Venezuela, Ecuador) • Responsible for the coordination and production of the proposal (RFI, ITT, RFP etc.) • Ability in planning, producing and delivering compliant proposals for any business division within the company • Responsible for scheduling and executing proposal kick-off meeting with Latam team • Responsible for in depth contract review from private and/or public client according to country or region • In charge of requesting team approval (legal, sales, inventory, finance) for proposal response • In charge of delivery of compliant and professionally produced proposals within customer defined timeframes • Coordinate and review / edit proposal input from a variety of stakeholders, typically involving contributions from sales, marketing, product teams, finance, commercial, legal and delivery • Ability to coach sales teams and subject matter experts in persuasive writing and proposal best practice • Expert in deal management from USD 125K up to USD 2 million • Proposal automation software (Bid Builder) experience – Dell’s internal tool • Proposal automation software (Bid Builder) experience – EMC’s internal tool • Document template management in line with company branding • Strong time management / prioritization skills • Product pricing analysis according to customer requirements • Analyze payment terms with finance department for approval--
Demand Planner 12/15/2015 - 12/18/2016
Dell, Inc, Panama, Panama Panama
Industry: Information Technology
In charge of the demand and supply planning for the client peripheral and monitor division. Retail and Wholesale for Mexico.
• In charge of product demand forecasting for upcoming quarters • Manage all product mix planning in order to create accurate pricer, roadmap and cost file • Manage pricer and P&L for effective sell-out incentive per client • Create weekly attainment % report to monitor sell-in behavior based in forecasted revenue and margin goal • Work closely with platform merchandisers in order to align product offer for sell-in purposes • Create catalog for retail and distribution (MEXICO) clients according to their demand need (BestBuy, OfficeMax, Office Depot, Walmart, Sears, Amazon, Palacio de Hierro, Liverpool, SAMS, Coppel – Ingram Micro, Tech Data, CVA, CT International, X-Web, Exel, among others) • Work closely with Product Line Managers to select right product mix per retail customer • Review global sales report to check product general demand per market and customer (Retail & Distribution) • Focus on retail marketing fund offer based on initial sell-in – work closely with trade marketing • Creation and execution of demand generation strategies for retail customers (Trade Marketing activities) • Design and execute product bundle strategies for Distribution and Retail clients • Work closely with online marketing team for weekly promo email blast campaigns • Create sales spiff and/or incentives for retail Account Executives in order to accelerate the sell-in • Work on rebate program for distribution client to increase sell-in and accelerate sell-out • Constantly monitor market changes in order to accurate compete with the right product • Visit Retail and Distribution clients in Mexico with Account Executive to present sell-in and sell-out strategies • Visit clients in Mexico region to directly acquire intelligence data from competitor product • Provide product consultation to client (Retail & Distribution) • Constant monitoring of currency exchange rate in order to change product price • Create demand forecasting presentation QoQ for Distribution and Retail Sales director (Mexico)--
Trade Marketing Manager 02/02/2015 - 09/30/2015
Samsung Electronics, Panama, Panama Panama
Industry: Information Technology
Responsible for all trade marketing initiatives (Retail and Wholesale) for the display division on Central America.
• Focus on developing promotional programs that attract business from wholesalers, distributors and retailers • Category Management working with each brand manager (promotion, merchandising, communication) for key accounts or special projects • Recommend and develop local market promotions to promote sales • Provide feedback to management on new product launches or re-launch initiatives (e.g Product Activation) • Execute product launches to gain maximum distribution • Proactively communication and build relationships with the global Marketing teams • Build relationship with Retail store owners and managers in order to work on potential marketing activities • Collect and disseminate Best Practice for profitable Trade Marketing activities • Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets • Work to develop trade communications - traditional and digital • Manage brand sample inventory through SAP in order to provide sample units to pre-sales team for customer training and demo purposes • Deliver sample units to potential customers for product placement purposes always considering a good Return on Investment (ROI) • Report sellout of product (per model, category, quantity) according to SKU availability at retail stores • Manage POP Material, Shop Display, Shop in Shop furniture activities for retail stores • Execute shop display furniture installation with agency team, at retail stores • Work closely with agency to manage POP material production from design to production and delivery day. • Manage BTL activities budget through creation following Plan Proposal and Execution Order processes, using SAP • Work closely with Marketing Communications manager for event executions • Work closely with retail stores marketing teams for BTL and ATL activities at stores; request art design for store catalogs, radio ads, newspaper ads • Create sales incentive/discounts (Spiffs) for retail store inventory sellout • Responsible for Free of Charge (FOC) order through SAP to bring Sample Product units for demos purposes--
Inside Sales and Marketing 06/08/2011 - 07/30/2014
AceApplications, LLC, Orlando, Florida United States
Industry: Information Technology
Responsible for all inside sales and marketing aspects of the company and the services provided.
• Perform customer analysis for further targeting and segmentation according to type of products or services • Perform market research and analysis to create marketing strategies to sale the firm’s products and services • Perform market intelligence to create and maintain competitive advantage • Responsible for account management of current clients • Prospect new account, new clients • Make sales calls to market firm’s products and services • Schedule sales appointment and coordinate demos for prospective clients • Creation of prospect databases using Microsoft Excel for further sales calls • Creation of workflow processes databases using Microsoft Visio • Perform price analysis for further mark ups • Attend and participate in Trade Shows to market the firm’s products and services • Assessment of the firm’s website content for further redesign • Knowledge in the Bid, RFQ, and RFP business process • Creation and coordination of email blast campaigns for promotions • Open Bravo Point of Sale Solutions – Sales Certified (2014) • Knowledge of purchasing/re-sale activities of 21st Century technology • Interactive Whiteboards, Computers, Software and Hardware, SAP • Train end user after the sale and implementation of new technology (Digital Signage) • Beginning to end 100% coordination of technology delivery and installation (Digital Signage) • Well established B2B relationships with Technology Distributors/Brands • TechData, Synnex, SHARP, Hyundai, Ingram Micro, • Experienced in offering customer service and problem solving for clients from beginning to end of sale • Interact directly with IT Engineers and clients to design the best solution within the scope of work • Experience with Project Management: • IT/Software Development Teams, Logistics, Implementation and Installations • Software Testing/Software Quality Control • Test developed Software and create reports • Test Software using Internet Explorer, Chrome and Mozilla FireFox browser • Managed team meeting with developers to ensure fixes are made before delivering solution to end user.--

Seminole State College 01/04/2008 - 12/15/2010
Orlando, Florda, United States
Degree: Associate's Degree
Major:Business Administration
Associate's degree in Business Administration

Luis Masjuan