Highlights:More than 26 years in transnational companies and in own businesses that make my career a great opportunity to develop in a large company

Skills:focus, hardworking, critical thinking, category management expert, recycler by nature, key account manager

Goal:Have a development in a company that offers work and a good salary for personal development

Certification:Category Management Seminar in Netherlands and European countries. Far from being a long stay, the seminar was presented during 3 days of intense case studies about Mexico as a Category Management catapult across America. The seminar had recognition of the Headquarters of L'Oreal in Clichy, Paris, France.

Honor:Casa Ley supplier of the year 2001 catman categories skin care, deodorants and fragrances.

Owner (Director) 01/2010 - current
QUINQUÉ PUBLICIDAD & PROMOCIONES, Monterrey, N.L. Mexico
Industry: Marketing
All kind of promotions and in-store activities, launches of new products and their support in the sales floor at the store.
•Retail activities with Walmart, Bodega Aurrera stores, pop material installation and direction with the personnel of 7 eleven Mexico (provided service for 1,700 stores in Monterrey, Hermosillo, CDMX, and Guadalajara) •Promotional activities with “bodega Riojana wines” at Soriana retail stores, expositions with Industrias Alen and Grupo herdez in Cintermex Monterrey. •Mystery Shopper for Perfumes Fraiché in Monterrey Stores. •Guideline materials for Razer PC Gaming accessories in Best Buy Monterrey. •Product release of Lava’s cellphones in Famsa Stores in Monterrey.--
Trade Marketing Associate 03/2008 - 12/2009
WILTER POHLS MEXICO, Monterrey, N.L. Mexico
Industry: Marketing
Control and develop all Trade Marketing activities with new and old clients in order to achieve the profitability of the company and its joint objectives
•Among the responsibilities of the position were to coordinate activities of the sales floor with customers and resource management personnel, report performance and personal activities as well as the inclusion of information online for companies to access the database from the Internet. •Coordination of convention sales for our local and national clients. •Development of the creative team's promotional strategy as well as its implementation. •Training and supervision of human resources (project manager, demonstrators, promoters, etc.), and elaboration of reports about the activities and brochure for ending the projects.--
Brand Manager 03/2006 - 01/2008
INDUSTRIAS ALEN, Monterrey, N.L. Mexico
Industry: Manufacturing
Management of the brands under my charge in the category of new developments, launches, support for the channels where we catalog new products and their follow-up as they mature and become a successful part of the product portfolio.
•Profitability and growth of the brands under my leadership in the channels of Retail, Wholesale and Detail. •Innovation for brands and sustained growth. •Trade Marketing activities, promotions to customers, POP, Catman, Nielsen data. •Achievements include consolidation of the top 3 brands of the company in each category for the national retail channel and the Wholesale channel. New product releases and line extensions for financial profitability of the brands.--
Trade Marketing 01/2005 - 02/2006
PROFESIONALES EN TRADE MARKETING, Monterrey, N.L. Mexico
Industry: Marketing
Basically to support the activities requested by the companies that hired our services in order to be an ally in the achievement of their objectives
•Advise and development for Category Management department in relation to trade marketing activities such as conventions, trade fairs, exhibitions, and events in retail stores and Wholesalers. •Achievements include customer retention and achievement at 100% of the sales targets.--
Trade Marketing Manager 06/2003 - 12/2005
QUALTIA ALIMENTOS, Monterrey, N.L. Mexico
Industry: Food Products and Processing
Give support to the sales area of ??the company's products, both current and launches in order to have an impeccable execution at the point of sale
•Coordinate national efforts of Trade Marketing, with support from the Marketing department to implement the strategies by channel and region. Exhibitions and fairs for our customers, local and national promotions, deployment of Category Management. •Achievements include the creation of the Trade Marketing Department, Image planning at point of sale and customer events. •Implementation of the individual Packages of hams, sausages and cheese. •Implementation of a system for display in our delicatessen section.--
Category Management Manager 03/2000 - 05/2003
L’ORÉAL MÉXICO, Mxico City, Mexico City Mexico
Industry: Products of Beauty
Creation of the category management department, hiring the appropriate personnel and equipping the department with technology to become category captains with our clients in the products where we are leaders; Loreal and Maybelline skincare, haircare, deodorants and makeup category.
•Achieved the “Category Captain” position for Hygiene and Beauty at L’Oréal. •Implemented strategies for the exhibition, price, promotion and planograms. •Design manuals for effective merchandising for the sales force team. •Coordinating strategies with the Latin American region. •Achievements include the creation of the Category Management department, implementation of strategies; contribute to the growth in sales. •Creation and development of a nationwide Planogramation. •Development of the culture of innovation and leading edge technology in the area. •Work with top retailers in Mexico including Walmart, Comercial Mexicana, Soriana, Carrefour, Casa Ley and Chedraui.--
Category Management Coordinator 06/1995 - 01/2000
UNILEVER DE MÉXICO, Cuernavaca, Morelos Mexico
Industry: Products of Beauty
In charge of Catman and Trade activities in the deodorants, hair care and makeup categories. Support to the sales area in order to guide them in the exhibition of the products of our brands and their best sales performance with the final consumer.
•Coordinate the deployment of Category Management, Trade Marketing strategies with each of our customers at a national level in perfumery. •Successful product release of the following Pond's brand: Axe, Patrich's, Brut, Angel Face and Aqua Net •Achievements include the development of the Category Management department with the technology and proper resources. •Implementation of strategies for exhibition, manuals and Nielsen databases for better understanding of the sales force--
Sales executive 07/1993 - 01/1995
GRUPO LUXOR MOHAWK (PULSAR), Guadalajara, Jalisco Mexico
Industry: Manufacturing
Give the best attention to the distributors of our products with an exhibition and updated catalogs, as well as raise orders for our products to hotels, restaurants and the institutional channel in general.
•Negotiate orders for the products. •Leave product samples (Sampling) and set up the site of the exhibition. •Provide service to hotels and restaurants. •Negotiation with retailers and exhibition halls. •Achievements: •Increased sales up to 50%. •Relationship management and care with distributors and business partners. •Fluent in post--

Instituto Tecnologico Y De Estudios Superioires de Monterrey (ITESM) 01/1988 - 06/1993
Cuernavaca, Morelos, Mexico
Degree: Bachelor's Degree
Major:Business administration
Graduated from the business administration career and with a diploma in marketing, at the best university in Mexico