Highlights:Becoming Head of Marketing for the biggest nightclub operator in London at the age of 26.

Skills:digital, crm, direct, database, social media, relationship, customer research, microsoft programs, strategy, advertising - planning & buying, creative, planning, project management, proof reading, copy writing, people management, good listener, team player

Goal:Successful marketer, expert marketer across different locations, expert in hospitality, bars & nightclubs

Certification:BA Hons Marketing, IPA Foundation Certificate, Full Drivers licence

Honor:Collected numerous awards on behalf of Novus Leisure including Publican Award, Cool Award and CNIT Award.

EMEA Brand Marketing Manager 08/2014 - current
IHG, Denham, Buckinghamshire United Kingdom
Industry: Leisure / Hospitality
Contract role to roll out the new "open lobby" concept, develop the F&B proposition and create a toolkit for hotels.
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Head Of Marketing - Nightlife and Tiger Tiger 02/2014 - 06/2014
Novus Leisure, London, Piccadilly Circus United Kingdom
Industry: Leisure / Hospitality
Fully responsible for all marketing for 26 bars and nightclubs; 7 across UK regional cities and 14 in London's West End & City. I have 2 direct reports (a Marketing Manager and a Marketing Executive).
Accountable to deliver all marketing for all 26 venues including all online updates and communications, PR, creative, proposition development (including food, drink & menu development), media planning and buying, all print, tactical and strategic planning, venue re-launches.--
Marketing Manager 02/2012 - 02/2014
Novus Leisure, London, Piccadilly Circus United Kingdom
Industry: Leisure / Hospitality
Full marketing mix management including; customer insight, digital, creative, event management, product and price development, media and communications planning across 8 Tiger Tiger venues throughout the UK and 15 Landmark venues in central London including a variety of well-known brands such as Zoo Bar, Piccadilly Institute and Strawberry Moons.
• Lead customer engagement and insight initiatives to develop meaningful, profitable plans • Increase spend per head, footfall and pre-booked sales via promotional campaigns • Reward loyal customers and encourage new customers via direct marketing • Deliver a strong set of corporate and consumer sales tools and materials for in-venue sales teams • Line manage, train, develop and mentor the 1 direct report as well as others within the team as required • Plan and buy media across all mediums including radio, outdoor, press and online • Plan and implement PR campaigns • Agency, supplier and internal relationship management • Budget management, forecasting and allocation--
Marketing Executive 08/2010 - 02/2012
Novus Leisure, London, Piccadilly Circus United Kingdom
Industry: Leisure / Hospitality
Supporting the marketing manager role (as above) with full marketing mix including media planning and buying, briefing creative and print agencies, proofing a wide range of collateral, managing online POS management system, admin, competitor news and finance processing
• Created systems and processes that enabled more efficient ways of working for the team • Repositioned and re-launched Sway Bar and Club resulting in a consistent 10% yoy growth • Plan and copy write all email communications • Event planning and management • New Year's eve project management • Radio planning and buying for the whole company • Maintain and develop an online ordering system for venues to use--
Media Assistant 08/2009 - 08/2010
Total Media, London, Kensington United Kingdom
Industry: Media
Plan and buy across all media including outdoor, online, press, radio and TV for arts and publisher clients including the British Museum, the National Portrait Gallery, the Southbank Centre, Penguin Books and Faber and Faber Books
• Provide the most effective media solutions for clients and ensure they are provided with the best possible value and quality media plans • Work with yearly budgets on a client by client basis (approx. £500k each per year) • Work to time scales, target audiences and strategic marketing objectives assigned by clients • Use both qualitative and quantitative research to understand target audiences and identify opportunities to engage with audiences through a campaign • Manage the companies’ outdoor poster holdings--

Cheam High School 09/1998 - 07/2005
Sutton, London, United Kingdom
Degree: High School Or Below
Major:Media Studies, Performing Arts, Psychology, Geography
11 GCSE's, 1 AS Level and 3 A Levels