Highlights:Extensive experience in project management and marketing, with a strong understanding of digital transformation and regulatory compliance in the financial sector.

Skills:

Goal:To leverage my extensive experience in marketing, project management, and finance within the banking and international business sectors, and to contribute to a forward-thinking organization. I aim to drive impactful marketing strategies and oversee high-level projects that enhance brand presence and business growth, especially in the global market.

Membership:American Marketing Association (AMA) for marketing professionals. Project Management Institute (PMI) for project management.

Certification:Certifications from Financial Banking College in financial analysis, banking operations. Certification in Marketing and Project Management.

Marketing project manager 07/2022 - 08/2024
Japan Tobacco International, Yerevan, Armenia Armenia
Industry: Tobacco
I am an experienced marketing project manager with a priven track record at JTI, where I led and executed high-impact marketing campaigns.
-Prepare marketing reports by collecting, analyzing, and summarizing sales data - Stay informed about the competitive landscape and implement marketing plans -Support various marketing campaigns and initiatives of an organization -Organization of internal events, organization and implementation of marketing trade activation programs -Marketing reports and analysis provision--
Marketing Manager 08/2020 - 08/2022
Andaco LLC, Yerevan, Yerevan Armenia
Industry: Import Food&Beverage
My role involved overseeing rebranding projects, developing websites, and creating promotional campaigns that increased brand awareness and market share.
Rebranding, developing the marketing strategy for the company, raising brand awareness through the creation of marketing campaigns, coordinating marketing campaigns with sales activities and promotions. Making presentations and presenting them in a creative way, assessing, supervising staff, leading, and controlling. I was also responsible for a digital a platform that includes SMM, SEO, google analytics, google ads, etc--
Credit Backoffice Specailst 07/2011 - 07/2019
Finca UCO CJSC, Yerevan, Yerevan Armenia
Industry: Finance
My role required a high level of attention to detail, accuracy in financial management and collaboration with front-office teams to support smooth loan processing.
Evaluating the creditworthiness of potential customers. Approving and rejecting loans based on available data. Providing support for the organization's underwriting needs with a focus on processing, evaluating, and completing financial analysis on individual loan requests--

Yerevan State Linguistic unversity after V. Brusov 09/2004 - 06/2008
Yerevan, Yerevan, Armenia
Degree: Bachelor's Degree
Major:Languages
Minor:Finance
My studies have equipped me with the skills necessary for effective communication in global settings, including translation, interpretation and language teaching.

Kristina Toroyan marketing manager, project manager
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