Highlights:-Drove a 290% increase in sign-up conversions on the Caribbean's first B2B marketplace platform "Go Digital",through targeted webinars. -Accelerated blog visits and views by 300% and 150%, respectively within 11 months. -Garnered 88% average attendee satisfaction and a 7.5% year-over-year engagement growth for the Caribbean's largest tech event. -Managed Zoom's former Chief People Officer's personal brand on LinkedIn and Twitter. -Featured in national media for impactful contributions at the Jamaica Technology and Digital Alliance as Digital Marketing Manager.

Skills:Digital Marketing Campaign Management Content Stra, Digital Marketing, Campaign Management

Goal:My career goal is to leverage my digital marketing expertise to drive impactful strategies for both B2B and B2C brands. I aim to build thought leadership, boost brand visibility, and increase audience engagement through data-driven marketing, content strategies,and customer-focused campaigns. With a proven track record of driving measurable growth,I am committed to continuous improvement and fostering a culture of collaboration and innovation. Ultimately, I seek to grow in leadership roles where I can mentor teams, shape marketing strategies, and shape the future of the digital industry.

Membership:Associate Member-Chartered Institute of Marketing (ACIM) Member-RevGenius

Certification:-Certified Digital Marketing Professional (CDMP) - 2022 -Conversion Optimization Courses(Applied Neuromarketing,Heuristic Analysis Frameworks for Conversion Optimization Audits,User Research, Voice of Customer Data,Landing Page Optimization,Copywriting and Product Messaging,CRO Agency Masterclass) - 2022

University of Technology, Jamaica 08/2016 - 05/2020
Kingston, Kingston , Jamaica
Degree: Bachelor's Degree
Major:Accounting
Minor:Marketing
4 year degree program which included a capstone course - Accounting Seminar where I served as the Director of Fundraising and Marketing.

Login to view resume: Kimiko Williams Resume - Digital marketing, B2B and B2C strategies, tech, media, nonprofit industries, cybersecurity, SaaS (Software as a Service), thought leadership, brand visibility, sign-up conversions, co-marketing strategies, event marketing, content strategy, data-driven, social media engagement, influencer campaigns, audience interaction, email campaigns, membership engagement, lead generation, rebranding, cross-functional teams, analytics, content creation, earned media placements, Google Analytics 4, Google Ads, Meta Business Suite, WordPress, Elementor, Mailchimp, Hootsuite, Active Campaign, Yoast SEO, Canva, Asana, Trello, Slack