Highlights:

Skills:Event Planning, Account Management

Manager, Event Development & Account Management 01/2012 - current
The Event Company Staging Connections Pte Ltd, Singapore, Singapore Singapore
Industry: Creative Services
Recognition: Won "New Employee of the Year" Award in 2012 Scope and General Purpose of Position: Driving profitable annual revenue from the acquisition and development client base, and reaching financial targets serve as the main purposes of the position. This also includes doing market research and studying market trends to ensure that the agency is appropriately positioned and marketed.
Main Responsibilities: Client Services • To be the account owner for key accounts and optimize revenue • To develop existing accounts • To maintain customer databases in regards to preferences and personal dates in the interest of customer relations and promotional possibilities • To create and execute marketing activities that will engage and service the clients Sales and Marketing • To assist in monitoring and analyzing the activities and trends of the competitors • To assist in conducting competitive analysis • To create and execute a marketing plan • To identify market needs and trends to ensure client needs are addressed Event/Proposal Development • To oversee pitch development for major events • To create and write a winning proposal for events from the acquisition and development client base • To constantly be in the lookout for creative event ideas to be integrated in the proposal • To ensure that all proposals are presented as a delegate experience for the clients • To present the proposal in an interactive and engaging manner Business Strategy (External) • To sell to clients by creating experiential presentations, relationship building and displaying passion for the task objectives • To develop concepts, themes, set-­-ups which meet the clients needs • To work closely with creative in idea generation and ensure that creative platforms are in line with ???????what the clients want • To educate clients on what our company’s value add is and how we can become their extended team to help them achieve what they want • To chair all client meetings in relation to account or project management Financial • To ensure individual target is met • To maximize profitability by ensuring a good utility of yield management of all event sold and controlling costs Public Relations • To establish good client relations • To represent the company in networking events and other industry events • To ensure client satisfaction--
Account Executive 06/2010 - 05/2011
The Audience Motivation Company Asia Pte Ltd, Singapore, Singapore Singapore
Industry: Creative Services
Recognition: Won “Best Newcomer Award” in 2010 Scope and General Purpose of Position: Preparing and managing the budget; preparing timelines and ensuring that they are adhered to; and, managing suppliers, vendors, and clients. Involvement in pre-­-event planning, actual event execution and post-­-event.
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Marketing and Communications Intern 05/2009 - 10/2009
Sampurnah, Bangalore, Karnataka India
Industry: Health and Wellbeing
Scope and General Purpose of Position: Updating the company’s database with the latest client information, designing marketing collaterals, working on the company’s website, writing and circulating a press release, giving a sales presentation, going for sales calls, organizing a two-­-day event and vendor relations.
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Singapore Management University 08/2006 - 05/2010
Singapore, Singapore, Singapore
Degree: Bachelor's Degree
Major:Marketing and Organisational Behaviour & Human Resources (OBHR)
Graduated Cum Laude with a Double Major

Katherine Kay Visual CV