Highlights:Brand Development Project Management at Air France: My career began with a deeply meaningful role where I led the rehaul of Air France's onboard magazine, specifically focusing on the duty-free section. This project involved collaborating with prestigious international brands such as Hermès, La Prairie, and Guerlain, and spearheading exclusive product launches like Courrèges and Paco Rabanne perfumes. This experience ignited my passion for brand development and international partnerships. Communication & Marketing Manager at Marriott Hotel, Paris: My first managerial role was a significant milestone where I was responsible for enhancing the visibility and reputation of a Marriott hotel both locally and internationally. I developed and executed strategies across digital platforms, events, and operations, driving the hotel's brand presence and guest engagement. Luxury Concierge Services at John Paul for Accor: Transitioning to John Paul, a luxury concierge agency for Accor, was an exhilarating experience. Here, I honed my ability to rapidly devise and implement strategies for high-profile clients, while effectively managing resources and budgets. This role sharpened my skills in client service and strategic planning within the luxury sector. Current Role in Loyalty Program Development: My current position has been a major step forward, where I am entrusted with the global development of the ALL loyalty program. This role has deepened my understanding of loyalty mechanisms and taught me how to identify, plan, and execute worldwide projects successfully. It has been an invaluable experience in managing large-scale initiatives and delivering impactful results.

Skills:Project Management, Communication, Graphic design, Team management, Brand development, Event organization, Data analysis, Agencies management, International relationship, French language

Goal:With over 10 years of experience in international companies, including leading American brands like Marriott and Disneyland Paris, I have developed a deep appreciation for the global scope and innovative spirit of such environments. My career has been marked by successful project management in brand development, marketing, and communication, and I am now eager to challenge myself in a new, international setting. I aim to leverage my extensive knowledge and relationships in the global market, along with my unique French expertise, to contribute to a dynamic company in the entertainment, luxury, or tourism sectors. My passion lies in offline strategy and creative endeavors, and I am eager to return to a more hands-on role where I can bring ideas to life on the ground. I am seeking a collaborative team environment where initiative and teamwork are valued, and where work feels like a pleasure. My 360-degree marketing and communication experience spans CRM, data, budgeting, strategy, branding, advertising, press relations, operations, event organization, and social media, and I am highly motivated to apply these skills to a role that excites me. Ultimately, my goal is to join a company where I can make a meaningful impact while enjoying the process alongside like-minded colleagues.

Membership:www.linkedin.com/in/jeannelelay

LOYALTY PROGRAM DEVELOPMENT SENIOR PROJECT MANAGER 06/2022 - current
ACCOR, Paris, France
Industry: Hospitality
In my role at the ALL loyalty program, I am responsible for crafting a 3 to 5-year international expansion strategy, leveraging customer data and market trends to drive member acquisition, activation, and retention. I lead cross-functional teams to achieve project goals, focusing on global Wi-Fi guest experiences, referral programs, web content, and optimizing CRM guest journeys.
In my role at the ALL loyalty program, my responsibilities include: - Developing a 3 to 5-year international expansion strategy. - Examining customer data and market trends to execute successful, member acquisition, activation, and retention plans. - Guiding cross-functional teams to meet project goals through product enhancement, communication, and progress tracking. - Key focus areas: enhancing global Wi-Fi guest experiences, referral programs, web content, and optimizing CRM guest journeys.--
MARKETING & EVENT PROJECT MANAGER 06/2019 - 04/2022
JOHN PAUL, Paris, France
Industry: Hospitality
In my agency-like role, I enhanced and refined marketing programs for high-end clients such as VISA Infinite, Toyota, and DS. I devised and executed marketing campaigns to boost brand visibility, managed events from planning to on-site coordination, and created tailored communication strategies to align with clients' business goals.
In my role resembling that of an agency, my responsibilities included enhancing and refining the marketing programs for our high-endclients. Notable clients included VISA Infinite, Toyota, and DS. - Devising and executing marketing campaigns to elevate brand visibility for our clients. - Managing events from strategy planning, coordination, vendor negotiations to on-site management. - Creating and implementing tailored communication strategies to align with our clients' business goals.--
INTERNATIONAL MARKETING COORDINATOR 11/2018 - 02/2019
DISNEYLAND PARIS, Paris, France
Industry: Entertainment
In a short-term assignment aimed at enhancing Disneyland Paris's awareness in specific markets, I developed a comprehensive strategic annual plan. My responsibilities included defining local partnerships and PR strategies, collaborating with global creative teams, providing online/offline media strategy recommendations, planning budgets from €50K to €230K, and conducting market analyses, particularly in the UAE and KSA.
Short-term assignment: Enhancing Disneyland Paris Awareness in specific markets. For this task, my responsibilities included developing a comprehensive strategic annual plan, focusing on: - Defining and implementing local partnerships and PR strategies while collaborating with global creative teams. - Providing online/offline media strategy suggestions. - Planning budgets ranging from 50K to 230K€. - Conducting market analyses, with a focus on the UAE and KSA.--
COMMUNICATION & MARKETING MANAGER 04/2017 - 10/2018
MARRIOTT, Paris, France
Industry: Hospitality
I ensured hotel promotion at local, regional, and international levels by developing Business and Marketing Plans focused on Marriott brand development.
Goal: Ensure hotel promotion at local, regional, and international levels. - Strategic Approach: Develop Business and Marketing Plans, focusing on Marriott brand development and corresponding Action Plans. - Operational Tasks: > Enhance PR, Partnerships, and internal events. For instance, organize the European Marriott Event with a budget of 40K€ and around 800 guests, establish partnerships with beverage brands like Perrier-Jouët, Hendricks, or Pernault Ricard Group. > Create marketing materials and communication/sales tools (digital and print) to maintain consistency in the Group's image. > Manage Creative & Digital agencies for SEO/SEA, OTAs strategies, and collateral creation.--
JUNIOR BRANDING PROJECT MANAGER 01/2015 - 09/2016
AIR FRANCE, Paris, France
Industry: Airline
As part of the Brand Development and Partnerships department, I developed and launched 360 Communication plans, including PR events and exclusive in-flight product launches. I led the revamp of the in-flight magazine, secured new partnerships for on-board events, and managed Air France's media agency, overseeing advertising sales in the magazine and airport lounges.
Under the Brand Development and Partnerships department: In-Flight Projects: - Development and launch of a comprehensive 360 Communication activation plan, including PR events. For instance, exclusive on-board launches of the "Wanted" fragrance (Azzaro, Clarins Gp) and "La fille de l'air" fragrance (Courrège), along with an artistic collaboration with JonOne in New York. - Complete revamp of the in-flight print magazine in collaboration with a creative agency. - Assistance in securing new partnerships for special on-board events, such as the launch of new La Prairie, Guerlain, or Hermes products. Air France Media Agency Management: Handling the purchase and sale of advertising spaces in the magazine and/or airport lounges.--
COMMUNICATION ASSISTANT 01/2014 - 12/2014
WOMEN AGENCY, Paris, France
Industry: Fashion
I managed social media platforms (Facebook, Twitter, Blog, Tumblr, Pinterest), handled internet and external communication, including newsletters and media relations, and managed databases. I assisted with booking, image selection and editing, model campaign follow-up, and show preparation, including customer contacts and support during fashion shows.
- Community Management: management of social networks: Facebook, Twitter, Blog, Tumblr, Pinterest; monitoring, reporting - Internet and external communication: newsletter, development of new communication media, database management, media relations - Booking: book management, clients and models assistance, selection and classification of images and photo editing (Photoshop) - Model campaign follow-up: magazine purchases, image rights contracts, monitoring - Help with show preparation, customer contacts, assistance during fashion shows--

IAE 09/2013 - 09/2014
Rouen, , France
Degree: Master's Degree
Major:Marketing
Minor:Business Management
GPA of 4.0 - graduated with highest honour

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