Highlights:Digital marketing and eCommerce specialist with over 8 years of experience in driving growth, optimizing UX, and implementing data-driven strategies. Proven expertise in SEO, CRO, A/B testing, and marketing automation. Adept at leading B2B eCommerce projects, enhancing conversion rates, and improving customer experiences in highly competitive industries.

Skills:ecommerce, digital marketing, customer experience

Membership:?? **Master’s in Digital Marketing & E-Commerce** International University of La Rioja | 2020 ?? **Bachelor’s in Information Technology Engineering** Monterrey Institute of Technology and Higher Education (ITESM) | 2016

Honor:?? **Academic Excellence Award** – ITESM (2016) ?? **Science Club "Data Storytelling"** – Mérida, Yucatán (2015) ?? **Research Program: Proyecta 100Mil** – UC Davis (2014)

ECOMMERCE LEAD 08/2023 - current
Sigma Foodservice, Monterrey, Nuevo Leon Mexico
Industry: Foodservice B2B
-Spearheaded B2B eCommerce strategy. -Implemented CRO strategies and A/B testing, leading conversion rate improvement. -Developed targeted email marketing & automation campaigns, increasing engagement. -Managed CX/UX projects, enhancing platform usability and reducing bounce rates. -Led a cross-functional team of 5 members, improving internal workflows and project efficiency.
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DIGITAL CONTENT LEAD (B2B ECOMMERCE) 05/2022 - 08/2023
Heineken Mexico, Monterrey, Nuevo Leon Mexico
Industry: Consumer Goods Products
Developed UX strategies that increased user engagement. Optimized SEO & content marketing. Implemented Salesforce automation to enhance digital merchandising and customer retention. Push Notification strategies.
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ECOMMERCE OPERATIONS 07/2019 - 05/2022
Innovasport, Monterrey, Nuevo Leon Mexico
Industry: Retail B2C
-Managed eCommerce operations, reducing cart abandonment. -Developed data-driven merchandising strategies, increasing AOV. -Coordinated with developers to implement UX/UI improvements.
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Digital Content Analyst 07/2017 - 07/2019
Mary Kay Mexico, Monterrey, Nuevo Leon Mexico
Optimized SEO & content marketing UX/UI improvements
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Instituto Tecnologico de Estudios Superiores de Monterrey (ITESM) 08/2012 - 12/2016
Monterrey, Nuevo Leon, Mexico
Degree: Bachelor's Degree
Major:Information Technology
**Academic Excellence Award** – ITESM (2016)