Highlights:+10 years digital marketing professional with experience on insurance, retail and education areas.

Skills:SEM, SEO, Analytics, Digital Marketing Strategy, Inbound Marketing, eMail Marketing, SMM, Content Marketing

Goal:Be the best on my field and keep on developing myself looking foward to other fields of development.

Certification:Google Adwords Certified Professional

Honor:2014 ACHAP Bronze award on Viral category. 2014 IAB Chile´s Gold Award on Viral category 2012 Case of success by Google with universidad Andrés Bello Chile.

Senior Digital Marketing Specialist 03/2014 - current
Liberty Seguros (Liberty Mutual), Santiago, RM Chile
Industry: Insurance
Oversaw and optimized social media strategies for Liberty Seguros Generales S.A, the Chilean office of Liberty International Holding (Liberty Mutual). Designed and implemented the internal and external digital communication plan for brokers, final clients and employees of the company.
Key Achievements: • Garnered 2000% of social media followers within the first 12 month in the company. • Identified and attained 10000+ brokers and clients and migrate them to social media platforms using Facebook custom audience tools. • Designed and implemented the first email marketing strategy for brokers and final clients achieving 34,4% and 25,2% open rates respectively (+10% of industry rates). • Designed and implemented the internal and external communications digital plan. • Led the “Serve with Liberty Chile” Internal communication plan that led to a historical 93% participation (2nd highest participation of all Liberty international operations. • Led the FWC Brazil 2014 Social Media activation for Chile that achieved the lowest CPE of the Liberty International operations (USD $0,01 over a USD$2000 budget). • Implemented Google Universal Analytics to all Liberty Seguros Extranets performing improvements that increased traffic in a 10%. • Led the first YouTube Facebook Videos Liberty Seguros Chile Campaign achieving 383000+ visualizations with a USD $5000 budget. • Won 3 advertisement and communications awards for the “Si Manejas, No Navegues (Text and Driving)” Campaing (Achap 2014– Silver award for best public way advertisement; and IAB Chile December 2014– Gold award for best viral) and “Serve with Liberty Chile” (Amauta 2015 – Bronze award for best internal marketing campaign of Latin America). • Leads the project of new Liberty Seguros corporate website, such as Brokers website. Both projects contemplates the inclusion of a content manager (WordPress), tool that hasn´t been used before on the company.--

Universidad Diego Portales 03/1998 - 12/2002
Santiago, , Chile
Degree: Professional Degree
Major:Social Communication
Minor:Journalism
Approved with honors

Resume