Highlights:

Skills:Expert in Paid Média and Ecommerce Performance, Marketing

Senior Marketing Analyst 11/2023 - current
Grupo 3 Corações, São Paulo, São Paulo Brazil
Senior Marketing Analyst - Paid Media and Performance
Key Responsibilities: Media Execution Calendar: Planning and managing the schedule for media campaigns to ensure efficient and timely execution across all channels. Creative Development: Developing creative advertising assets for campaigns, aligning with the overall marketing strategy and specific objectives of each initiative. Coordination of Media Asset Variations: Coordinating the creation of variations for advertising assets across different media channels to maximize the impact of campaigns. Campaign Activation Validation: Validating the activation of campaigns executed by partner agencies, ensuring alignment with the strategic plan. Prospecting New Partners: Identifying and evaluating potential strategic partners to enhance marketing campaigns and extend media reach. Contract Negotiation with New Media Partners: Negotiating and formalizing agreements with new media partners to optimize media investments. Partner Invoice Management: Managing the invoicing process to ensure accuracy and timely processing of partner-related invoices. Performance Monitoring with Partner Agencies: Collaborating with partner agencies to monitor and assess campaign performance, focusing on continuous improvement. Paid Media Channel Management: Overseeing paid media channels such as Google Ads, Facebook Ads, TikTok Ads, and others to maximize return on investment (ROI). Performance Media Tracking: Monitoring and analyzing media campaign performance to identify opportunities for optimization and improved outcomes. Budget Control: Managing the marketing budget with a focus on financial efficiency and maintaining control over expenditures. Report Updates: Keeping campaign reports updated with results and insights to support strategic decision-making. Suggesting New Promotional Actions: Proposing new promotional initiatives to boost sales and increase brand visibility.--
Marketing Analyst 08/2021 - 11/2023
Olisc Technologies, São Caetano do Sul , São Paulo Brazil
Marketing Analyst - Social Media and Marketing Management
Key Areas of Expertise: Website and Infoproduct Creation: Developing and designing high-converting websites and digital products that cater to specific audience needs, enhancing brand presence and generating revenue. Social Media Strategy and Management: Crafting and executing tailored social media strategies that boost brand visibility, engagement, and loyalty across platforms like Instagram, Facebook, TikTok, and LinkedIn. Marketing Management: Overseeing the end-to-end planning, execution, and optimization of marketing campaigns to align with business goals and maximize ROI. Content Development and Branding: Creating compelling content that resonates with target audiences, strengthens brand identity, and drives customer action. With a results-driven approach and a deep understanding of digital trends and consumer behavior, my goal is to help businesses harness the power of digital marketing to achieve their objectives and stay ahead in a competitive marketplace.--
Military Finance Specialist 08/2015 - 08/2021
Exército Brasileiro, Recife, Pernambuco Brazil
With a solid background in military finance management, I have developed a strong foundation in handling financial operations with precision and accountability. My role involved ensuring accurate and timely payment processing, revenue management, and comprehensive financial reporting to support operational readiness and transparency. Key Responsibilities: Payment Processing: Executed payments as directed by the Financial Authorizing Officer, ensuring compliance with regulations and maintaining strict attention to detail to avoid discrepancies.
Revenue Control: Managed and monitored all revenue collected by the Unit, ensuring accurate recording, tracking, and reporting of funds. Monthly Financial Reporting: Prepared detailed monthly financial reports, providing clear and concise presentations of account status and financial activities to facilitate informed decision-making. My experience in the military has instilled a high level of discipline, attention to detail, and a commitment to operational excellence.--

Estácio 09/2023 - current
São Paulo, São Paulo , Brazil
Degree: Bachelor's Degree
Major:Marketing
Marketing is the art of connecting businesses and people. We discover what people want, create amazing products and services, and promote them in a way that makes people fall in love with them. It's like building bridges between companies and their customers.

Linkedin Resume Senior Marketing Analyst