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Hetal Shah

Ahmedabad Gujarat, India

Phone: xxx-xxx-xxxx

Email: xxx@xxxx.xxx



  • Looking For: Digital Marketing manager, Paid Marketing Expert

  • Occupation: Management

  • Degree: Bachelor's Degree

  • Career Level: Fully Competent

  • Languages: English, Hindi, Gujarati

Career Information:

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Highlights:I have started my Digital Marketing Job in 2008, with Milestone Internet Marketing (https://www.milestoneinternet.com/). Milestone is US's top-notch marketing company in Hotel/Motel and Lodging industry. I have worked for 4.5 years and I moved to Ecommerce Industry in Commerce Pundit, Since the last decade, I am working with Commerce Pundit for different e-commerce Projects. My Roles and Responsibility is, Understand Client Requirement, Define KRA/KPI for the Client Goal and Acknowledgment, Draft a road map and strategy to achieve that milestone. and Work on it. I have spent more than a million dollars per month in Google Ads & Bing ads and achieved more than 5X ROI.

Skills:google ads, ppc, bing ads, google analytics, ppc manager, ppc expert, seo expert, seo manager

Goal:I want to achieve something than what I have achieved so far in my 14 years of Digital marketing Careers

Membership:SEO Expert SEM Expert Ecommerce Marketing Expert Sr. Digital Marketing Expert SEO/SEM Manager

Certification:Google Analytics Bing Ads Google Ads Search Certification ?Google Ads Display Certification ?Google Ads Video Certification ?Shopping ads Certification Campaign Manager Certification Exam Adobe Digital Advertising exam Adobe Digital Marketing exam Hubspot Inbound Marketing Certification Hubspot Email Marketing Certification Google My Business

Honor:I have been awarded best employer of the month 2 to 3 times every year


Experiences:

Sr. Digital Marketing Expert 01/2012 - current
Commerce Pundit Technologies, Ahmedabad, Gujarat United States
Industry: Retail/Ecommerce
I am working in commerce pundit technologies for the last decade. Currently, I am Managing a Giant eCommerce project which a budget is more than 200K USD / Month. and I am so-called responsible for the performance.
Discuss with clients and acquire the understanding of the products and promotional requirements. > Prepare, plan, and execute digital marketing strategy planning making sure it is executed on time. > Gather required material for the project or promotion and documentation for the same. > Constantly in touch with clients for sharing them with future business, or sharing them updates, progress, the timeline for the execution of a project. > Keep pace with SEO, PPC, social media, internet market trends, and developments, design software updates and implement in the marketing strategy to improvise. > Keep a close watch on the budget and audit PPC channels to drive business growth. > Execute activities like marketing or promotional activities for clients according to the need and demand of the clients. > Plan, implement, and optimize the paid search campaign; manage budget, review team performance, improve quality score, create Ad-copy and related activities. > Handle end to end process for the same and responsible to drive sales leads etc. > Manage marketing budgets which could go up to $1 million in digital marketing creation, social media marketing, internet marketing creation, and many more. > Recheck marketing designs and drawings based on the project and give attention to details. > Ensure the campaigns adhere to strict goals in terms of ROI and cost per transaction. > Experience in marketing campaign bidding and remarket the campaign; have strong knowledge in Google Ad words, Google analytics, Google webmaster, and Google tag manager. > Conduct keyword research in coordination with client business objectives to highlight the existing content. > Evaluate web analytics dashboard to set the right SEO strategies for future projects. > Observe ranking reports and other data sources and make for better understanding which helps in preparing future strategies. > Regularly monitor Google on-page optimization and conduct site audits. > Ensure the team performs at par and maintain the target completion which is given to them every week. > Ensure to use SEO tools such as MOZ, Spyfu, SEMRush, Google search console, and Google Analytics and Advance email marketing with Mail Chimp and Bronto.--
Senior SEO Expert and PPC Executive 04/2008 - 01/2012
Milestone Internet Marketing, Ahmedabad, Gujarat India
Industry: Hotel/Motel - Lodging
Work on more than 1000 hotel websites with SEO (On-Page SEO + Off-Page SEO), Local Marketing, Analysis, Research, Google Ads Management. Highly worked with USA Account Manager. and Achieved the client needs
> Studied and analyzed the service product features for planning their promotional and marketing requirements for the company. > Enacted SEO ideas and strategies to improve website performance and online revenue for more than 500+ clients. > Made sure to stay updated about the latest strategic trends, market tricks and updated the same to the team who would later plan their work accordingly. > Monitored the market and studied the latest marketing trends to identify potential areas of investment. > Coordinated with designers/ printers and made sure the end product would be delivered as per client needs. > Handled budgets; managed campaign costs and researched for new business development. > Coordinated with colleagues to devise an advertising campaign meets the company’s budget. > Had complete ownership to set up and execute PPC campaigns for nearly 100+ clients. > Conducted a bidding strategy for hotel website keywords to elevate hotel reservations/ bookings etc. > Reported directly to Director of Digital Marketing and Senior VP of Operations and Technology, hence preparing sales reports and defining new strategies for growth betterment was done by me. > Worked alongside marketing specialists and graphic designers--

Education:

R.C.Technical Institute 08/2002 - 12/2005
Ahmedabad, Gujarat, India
Degree: Associate's Degree
Major:Diploma in Computer Science
I have completed my Diploma in Computer Science after my 12th science study.


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