Highlights:A project managed by me (Afroreggae "Tá no Mapa" was awarded 2 Cannes Lions in 2014.

Skills:marketing, digital marketing, business analytics, e-commerce management, paid social media advertising, PPC management, media planning, brand strategy

Goal:I help brands and business owners to achieve unprecedented revenue through comprehensive marketing strategies and professional data analytics method.

Certification:Email marketing certificate - HubSpot academy, 2024 Google Analytics certificate - Google/Skillshop, 2024 Google Ads measurement certificate - Google/Skillshop, 2024 Search engine optimization (SEO) - HubSpot academy, 2024

Honor:Cannes Lions

Digital Marketing Director 12/2018 - current
WithAnO Productions, Los Angeles, CA United States
Industry: Entertainment & E-commerce
Responsible for planning and executing all marketing initiatives to promote and sell the company's movies and apparel across multiple digital channels.
• Developed and implemented marketing campaigns in-house for feature films and merch across multiple channels, such as paid social media, search, email marketing, influencers and programmatic media. • Achieved outstanding campaign results with the viral launch of Kill Her Goats (2023), which resulted in the micro-budget movie being featured in the IMDb’s list of most anticipated trailers for over 10 weeks. • Introduced new revenue streams through subscription models, crowdfunding campaigns, and entertainment auctions, which has created the path for the movies to become profitable within 2 months of release. • Enhanced customer lifetime value by structuring CRM flows and campaigns automations. • Improved website engagement and organic discoverability by implementing SEO strategies. • Utilized emerging AI tools to streamline creative processes and optimize e-commerce merchandising tactics.--
Advertising Account Manager 01/2011 - 03/2018
J.Walter Thompson Group, São Paulo, SP Brazil
Industry: Advertising
Advertising account manager for blue chip companies, such as Samsung, Unilever, Diageo, Microsoft, Coca-Cola, Avon and many others.
• Managed a portfolio of clients such as Microsoft, Samsung, Pirelli, Petrobras and HSBC, delivering customized advertising solutions and global marketing services that increased client satisfaction by 50%. • Led cross-functional teams in the development, execution, and optimization of hundreds of integrated marketing campaigns across digital, print, and social media platforms, including global campaigns. • Increased agency's revenue in 40% by leading team to deliver outstanding pitch projects for the client Samsung. • Developed and maintained comprehensive project timelines, budgets, and reports to ensure projects were completed on time and within budget. • Trained, mentored and supervised junior account managers and interns within a client group in the agency.--

ESPM 01/2008 - 12/2011
São Paulo, SP, Brazil
Degree: Bachelor's Degree
Major:Marketing
Advertising and Marketing

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