Highlights:- Spearheaded successful CRM campaigns, achieving a 30% boost in customer engagement through personalized strategies using Salesforce Marketing Cloud. Directed cross-functional marketing initiatives, driving a 20% increase in sales for a leading consumer goods brand. Developed and executed data-driven marketing strategies to optimize ROI and improve customer retention. Recognized for innovative approaches to digital transformation and client relationship management, significantly enhancing brand awareness.

Skills:

Goal:Find an international challenge and share my expertise in the meantime I lear from other cultures and improve with my knowledge with Mexican consumers.

CRM Marketing Analyst 10/2022 - current
DIAGEO, MEXICO, MEXICO Mexico
Industry: ALCOHOLIC BEVERAGES
Spearheaded the integration of CRM campaigns via WhatsApp, email, and SMS for Baileys’ “El #1 de las Señoras” campaign, boosting brand engagement. Enhanced brand visibility for major events like “Arre 2023” and “Sabores Polanco” through data-driven strategies. Developed a customer platform for the Baileys Tiramisú edition, contributing to its commercial success. Established partnerships with Uber, Tada, and Soriana, expanding customer databases by 30%. Implemented advanced CRM systems, driving business growth and improving customer retention
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marketing manager specialist 05/2022 - 10/2022
TELMEX, , Mexico
Industry: Telecommunications
Conducted in-depth competitor analysis to design differentiation strategies. Managed database development, fostering 800+ new business collaborations. Recommended market improvements through comprehensive trend analysis
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Brand assistant intern 03/2021 - 08/2022
Janssen from J&J, , Mexico
Industry: Pharmaceutical
Increased Janssen Pro platform registrations from 30% to 68% via strategic CRM initiatives. Improved email Click-Through Rate from 50.4% to 70.3% through targeted campaigns. Boosted market share for Imbruvica (+60.4%) and Darzalex (+50%) with integrated marketing strategies.
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influencer manager 08/2020 - 12/2020
bRADIA, , Mexico
Industry: Agency
Curated and managed music content on Spotify for Artists and Onerpm platforms. Negotiated ad contracts with third-party sites, enhancing digital reach. Monitored and ensured adherence to online content guidelines.
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Community manager 03/2019 - 12/2019
CONGAL TIJUANA BAND, , Mexico
Industry: MUSIC & entertainment
Management of contents on music platforms: Spotify for artists & Onerpm Negotiated advertising contracts with third-party sites and ad companies. Monitored online posts for content and adherence to guidelines
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ESCUELA BANCARIA Y COMERCIAL 02/2019 - 06/2022
, , Mexico
Degree: Bachelor's Degree
Major:MARKETING
Marketing degree, I was part of catapulta bachelors entrepreneur team, and we support some startups and small business

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