Highlights:

Skills:data, sales, events, microsoft suite, analytics, digital marketing, partnerships

Marketing & Data Fellow 08/2023 - current
WMT Digital, Miami, Florida United States
• Develop and implement innovative digital marketing campaigns to drive partner objectives and ROI. • Collaborate closely with the Partner Solutions manager to strategize, analyze, and optimize campaign performance. • Prepare comprehensive reports and deliver insightful presentations to partners. • Utilized data visualization tools such as Looker Studio and Domo to create dashboards for stakeholders.
--
Graduate Assistant for Strategic Academic Initiatives 08/2022 - 04/2023
University of South Florida - Undergraduate Studies, Tamoa, Florida United States
• Conducted research on ways to improve student retention on campus as well as possible aid for students struggling with common core classes. • Helped and worked closely with Assistant Dean of Undergraduate Studies, Tony Delgado, in partnering up with Single Stop to launch a new platform for students to benefit from.
--
Sales Representative 05/2021 - 08/2021
Vivint SmartHome, Greenville, South Carolina United States
• Managed the entire sales process from initial contact to installation while keeping great customer service and educating homeowners about our products and services. • Generated around $76,000 in sales revenue.
--
Sports Programs Supervisor 08/2020 - 05/2022
University of South Florida - Campus Recreation, Tampa, Florida United States
• Trained new officials to maintain standards of play and ensure game rules are observed and enforced in competitions. • Worked with officials, coaches, and players, to deliver information, coordinate activities, and provide solutions to rising problems.
--
Marketing Intern 12/19 - 05/2022
University of South Florida - Athletics, Tampa, Florida United States
• Increased Herd Perks app users with over 6,000 new users with a 52% increase in two months. • Ran marketing promotions at official NCAA athletic events and led a group of 7 interns to increase awareness of upcoming giveaways and sporting events to students on campus. • Worked and communicated directly with the Assistant Director of Marketing to contribute to the goal of increasing attendance at USF sporting events and fostering a fan-friendly atmosphere.
--

University of South Florida 08/2018 - 05/2022
Tampa, Florida, United States
Degree: Bachelor's Degree
Major:Marketing
Minor:Management
I obtained a B.S. in Marketing with a minor in Management from the University of South Florida in Tampa, FL. I completed this in 4 years as I was part of student organizations and held multiple roles and internships.

Esteban Guzman Resume