Highlights:

Skills:

Head of Marketing 03/2018 - 05/2018
South African Broadcasting Corporation, Johannesburg, Gauteng South Africa
Industry: Media
Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative. Preparing and managing monthly, quarterly and annual budgets for the Marketing department. Setting, monitoring and reporting on team goals.
Provide strategic leadership related to Marketing and Communications of business. • Own all marketing efforts of the company across all marketing channels and lead customer acquisition and revenue growth. • Ensure that high-quality services are delivered effectively, efficiently and consistently, whether it is direct or indirect communications. • Make sure that the businesses marketing communications promote the right message to maintain a good brand image. • Support the management with their duties and also work within the management team to maintain the collective work to a good standard. • Develop and deliver campaigns and promotions across digital, offline and above the line channels to acquire new customers, retain customers and increase order frequency. • Manage the marketing calendar, driving alignment across the marketing team to ensure that all functions are aligned to the strategic plans and achieving key growth KPI's. • Drive digital marketing strategy and manage the digital marketing team, consultants & agencies operating across mobile and web: paid acquisition, SEO, remarketing, email, push, conversion optimization and engagement. • Establish, monitor and manage digital marketing KPI's. • Drive constant experimentation to identify and refine acquisition channels and optimize conversion funnels. • Develop a deep understanding of our customers and create customer segmentations around demographics and behaviors. • Manage CRM strategy and the CRM & promotions team to execute creative and data-driven CRM marketing campaigns to cost effectively increase order frequency, re-activate and retain customers. • Work with the account management team to secure co-marketing funds / promotional offers and develop clear marketing plans to maximize commercial opportunities. • Negotiate trade exchange deals, 3rd party partnerships and leverage brand partnerships to generate cost effective exposure. • Develop and manage the brand and manage a small creative team. • Ensure consistent brand messaging across all online and offline channels and customer touch points. • Manage ATL & PR agency relationships and hold them accountable to KPIs. • Execute national-scale marketing campaigns as well as hyper local marketing initiatives. • Launch new features and new areas to new and existing customers.--
Group Events & Brand Experience Manager 06/2016 - current
South African Broadcasting Corporation, Johannesburg, Gauteng South Africa
Industry: Media
To showcase and build SABC Mother brand and sub-brands through strategic, identified events and brand experiences to build affinity for increased audience share.
Accountable for developing and implementing the annual Group Events & Sponsorship strategies for the SABC Group marketing and communications • Develop the BTL marketing and communications strategy for new and existing local and international partnerships incorporating appropriate TV Channels and Radio Stations participation. • Strategically align the Events & Sponsorship strategy with the SABC Corporate Affairs strategic goals • Work closely with the SABC Research and Business Intelligence division to regularly analyze and respond to the competitive environment, target market content trends, consumer viewing and consumption trends. • Manage all operational aspects specific to the implementation of the SABC brand, marketing and communication plans (ATL and BTL campaigns, events, activations etc.) • Directing and coordinating events both internally and externally • Build and maintain long-term relationships with all SABC’s platforms and external stakeholders • Evaluate partnership and sponsorship proposals • Form partnerships with stakeholders for sponsorship purposes • Attend events of strategic importance to the SABC • Prepare budget and monthly reports • Adhere to good Corporate Governance • Institute processes and planning for events • Conflict resolution/ problem solving--
Stakeholder Engagement Manager 08/2014 - 06/2016
South African Broadcasting Corporation, Johannesburg, Gauteng South Africa
Plan, develop, and execute communication initiatives, promotions, campaigns, and projects that engage key student, staff and community cohorts and align with the organisational strategic plan
Develop and maintain valuable stakeholder relationships • Develop and implement SABC’s stakeholder Engagement strategy • Assist business units to effectively consult and engage stakeholders on relevant projects. • Development, production and delivery of projects from proposal right up to delivery. • Delivering events on time, within budget, that meet (and hopefully exceed) expectations. • Setting, communicating and maintaining timelines and priorities on every project • Communicating, maintaining and developing stakeholder relationships • Managing relationships to build the brand and the business • Managing operational and administrative functions to ensure specific projects are delivered efficiently • Providing leadership, motivation, direction and support to the team • Being responsible for all project budgets from start to finish. • Liaise with partners to solve issues, communicate needs and create synergy. • Analyze, Evaluate and report on partner initiatives, forecast for strategic changes and report on key metrics. • Build the organizational network through targeted outreach and strong project planning. • Champion and manage projects to create stronger partnerships. • Identify and pursue potential partnerships • Assist in developing strategies for sponsorship/ partnership evaluation • Provide continual analysis around the on-going value each strategic partnership contributes into the organization that demonstrates ROI against pre-determined benchmarks • Encourage, prioritize and implement new opportunities to strengthen platform connections and services for new and existing customers. • Represent the organization at events of strategic importance to the SABC and look after our key stakeholders • Prepare monthly reports • Prepare a stakeholder engagement matrix • Adhere to good Corporate Governance • Institute processes and planning for stakeholder engagements--
Marketing Manager 02/2009 - 07/2014
South African Broadcasting Corporation, Durban, KwaZulu Natal South Africa
I worked at LotusFM, An SABC Radio Station, to build awareness about how our services can satisfy our audience needs. During my tenure, I gained experience developing and executing marketing campaigns while managing and inspiring a team, enabling me to become comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs.
To develop Marketing/brand strategy to attract and retain audiences and increase market share in order for sales to maximise revenue. • Develop and implement consumer strategy • Identify marketing opportunities by identifying consumer requirements; defining market, competitors share, and competitors’ advantages and weaknesses, forecasting projected business • Improve programme marketability and profitability by researching, identifying, and capitalising on market opportunities; effectively promote programmes to increase audience growth, in accordance with station strategy. • Liaise and sustain rapport with all media owners (Television, radio, print) and customers to ensure effective publicity of the station to ensure • Direct internal and external marketing presentations to enhance communication, awareness and buy in • Obtain market share by planning, developing, implementing and evaluating advertising, merchandising, publicity and trade and consumer promotion programs • Collect, analyse and present marketing information with management, thus actively participating in decision making • Interact with station service providers and ensure alignment to specific marketing strategy • Compliment, synergise and provide information to the trade marketing role of sales and marketing • Manage, maintain and expand customer relationships, exploiting needs and anticipating new opportunities • Responsible for management of station website to ensure accuracy of information to the public and media • Direct, manage, motivate and develop marketing team • Plan, determine, manage and ensure cost-effective utilisation of marketing budget • Identify and exploitation of alternative revenue streams • Obtain, analyse and interpret market intelligence data to ensure continuous monitoring of audience performance.--
Public Relations Manager 10/2007 - 01/2009
Primedia Lifestyle, Durban, KwaZulu Natal South Africa
Industry: Shopping Centre Marketing
Draft and oversee the creation of media releases and content on social media, forge relationships with journalists and key influencers and manage the response to 'crisis' situations.
Develop and implement PR strategy • Plan, manage and execute all internal and external communication activities • Media management and liaison for over 300 retail stores within the shopping centre • Network and create opportunities for clients to gain exposure through the setting up of media meetings and events, as well as through the careful placement of stories and articles. • Handle local and national media liaison • Write media releases, editorial pieces and articles • Work in conjunction with the property management team, advertising agency and media planners on all projects • Develop and implement the property’s annual PR strategy as well as individual PR marketing strategies for launches, campaigns and special events • Was involved in the selection and recruitment of marketing staff • Plan and create content layout of the Gateway Globe (4 page supplement in the Umhlanga Globe) • Work closely with the Events Manager to maximise press opportunities • Source and purchase press gifts Internal PR • Compose, layout and distribute internal newsletter • Seek photo opportunities • Assist tenants with publicity for their stores • Grow the brand in the national media • Establish, maintain and grow relationships with media contacts • Remain in touch with news and current affairs • Client service administration processes such as client and media related proposals • Action plans • PR reports • Media processes such as development of media frameworks • Day to day media liaison • Development of press releases • Media research • Compilation of media analysis books • Placement of giveaways and trade exchange agreements • Status meeting attendance and compilation Special Events • Assist the Events Manager with events for the centre • Work within the centre’s time line planning system for events planning an management • Co-ordinate press conferences • Work on post event reporting structure--
Public Relations Officer 08/2006 - 09/2007
East Coast Radio, Durban, KwaZulu Natal South Africa
Industry: Media
write press releases, deal with press enquiries, and sometimes manage crises. The job included writing and editing leaflets, brochures, press releases, speeches, newsletters, website and social media content
Drive Public Relations marketing communications for the station, including media liaison, media release and article writing and organising special events • Function as the communications liaison between the station, on-air team and the Media • Was responsible for the planning, management and execution of all internal and external communication activities • Network and create opportunities for the station to gain exposure through the setting up of media meetings and events, as well as through the careful placement of stories and articles. • Handle local and national media liaison • Liaise and sustain rapport with all media owners (Television, radio, print) and customers to ensure effective publicity of the station to ensure • Develop and implement the station’s annual PR strategy as well as strategies for launches, campaigns and special events • Responsible for management of station website to ensure accuracy of information to the public and media--
National Accounts Manager 12/2003 - 08/2006
Plum Promotions, Durban, KwaZulu Natal South Africa
Industry: Advertising
Developed, maintained, and improved client relationships across a large territory. In this role, my duties and responsibilities included meeting with customers to discuss their needs and how to meet them better as well as provide them with new products or services to try out.
Concepts (Client objectives set and brainstorming done with client around objectives – target market, reach timings etc.) • Resource Management (budget, stocks etc.) • Management of people – promotional activities are essentially based on interaction between company representative and potential consumers/customers • Develop and build on relationships with store owners and managers in order to ensure support and cooperation when campaign/promotional concepts are discussed and implemented. • Ensure that the client’s objectives remain a focus throughout the campaign by monitoring intermediate goals and communicating campaign objectives to all involved. • Constantly review the brands direct delivered costs and support levels • recommend action to achieve profitability targets • Identify areas where research will assist in the achievement of brand objectives, and interpret result against pre-set and agreed standards • Identify new markets and/or products closely related to assigned brands • Liaise with the Sales Department in monitoring, making recommendations and planning to ensure that the distribution of each brand meets the needs. • Ensuring all activities reflect positively on the brand, securing trial and purchase from those consumers engaged. • Plan and implement B.T.L activities to support A.T.L activities as to assist in marketing actions relating to activity recommendations. • Manage all resources in an efficient and effective manner. • Develop and maintain relations with Store owners as to maintain support from the trade as to secure their loyalty and support in allowing us to send promoters into store. • Ensure the implementation of promotions as to secure trial and purchase for the brand being promoted.--

IMM - Graduate School of Marketing 01/2011 - 05/2017
Durban, KwaZulu Natal, South Africa
Degree: Bachelor's Degree
Major:Business Management
Bachelor of Business Administration in Marketing Management

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