Highlights:Some of my career highlights include: - Improving process and elevating creative calibre through digital art direction, graphic design and process design execution at global cosmetics brand, Nudestix. - Ideating and executing the new Diamonds Direct brand identity, brand campaigns and social media for European Jewellers, to reposition the brand as high-quality, approachable, and fashion-forward, increasing website conversions by 624% from the previous year. - Signing Hermès Canada as an ongoing freelance client to execute internal brand-client communications collateral that meets the heritage brands high calibre reputation with fast-paced turnaround. - Producing digital and print design at Mejuri that reached over 400,000 email subscribers, hundreds on showrooms customers and over 400,000 instagram followers that helped grow email and social channels, while retaining higher than industry average email metrics.

Skills:Senior, Art Direction, Design, Create, Brand, Designer, Graphic, director, web, Web Designer, Graphic Designer, Art Director, Digital Designer, Print, Digital, Lead, Intermediate, Print Designer, Marketing, Marketing Designer, Brand Designer, Creative, Creative Director

Goal:As a creative professional with several years of experience in design, art direction and creative production, I believe that I can bring valuable contributions to brands at the intersection of luxury, fashion, beauty, and lifestyle. Identifying innovative approaches and improved solutions to business challenges both motivate and drive me. Strategic observation, ideation, and collaboration are my foundations for success. I believe introducing fresh perspectives and techniques steeped in a balance of research, strategy and intuitive creative aesthetics, allows businesses to evolve and grow. As a multi-disciplinary director and designer my goal is to not only create beautiful, effective visuals but to cultivate the best experiences I can not just for customers and audiences but fellow team members as well.

Certification:Bachelor of Design (BDes)

Sr. Graphic & Digital Designer 11/2022 - current
Nudestix Inc, Toronto, Ontario Canada
Industry: Beauty, Cosmetics, Retail
As the Senior Designer specializing in digital design, I oversaw and owned the digital art direction and design of the dot-com experience email channel for Nudestix and their sub-brand Nudeskin.
My role includes but is not limited to: - Conceptualized and executed new landing pages while iterating on existing designs to help elevate and refresh the digital presence. - Envisioned and executed new email template designs to expand and elevate email communications while enhancing design efficiency. - Enhanced communications and workflows between internal and external development teams through new process design recommendations--
Director of Digital Media (Creative Director) 04/2019 - 09/2021
EJB, Toronto, Ontario Canada
Industry: Jewellery, Luxury Goods
As Director of Digital media, I acted in a Creative Director capacity for the European Boutique and Diamonds Direct brands at EJB. I spearheaded a new creative direction and visual execution strategy for Diamonds Direct while managing and modernizing, brand visual marketing and digital efforts for the original European Boutique brand. These efforts increased website conversion for Diamonds Direct by 624% from the previous year. During my tenure, I championed visual excellence, and process innovation to deliver a high-quality customer experience across digital platforms and offline.
- Ideated and executed Diamonds Direct brand identity, brand campaigns and social media to reposition brand as high-quality, approachable, and stylish, increasing website conversions by 624% from the previous year. - Drove the brand identities of two brands through creative visual solutions using, art direction, web design, social media content, brand guidelines, marketing visuals and print touch-points to maintain the brands’ individual visions. - Managed social media content creation and coached a group of 15 team members and content creators on how to improve content based on brand identity, data and trends while encouraging individual creativity to grow an online presence. - Grew the brand’s Instagram followers from under 300 to over 10,000 in less than 1.5 years by ideating and executing creative content independently and collaboratively with team members, freelancers and influencers. - Conceptualized, directed, shot and edited video content, motion graphics and photo assets for cross-channel use. - Established systems for design processes, and e-commerce tasks used to retain high-quality customer experiences and save up to 10 hours?of monthly work.--
Graphic Designer 07/2018 - 04/2019
Mejuri, Toronto, Ontario Canada
Industry: Jewellery, Luxury Goods, Retail, Fashion
As a Graphic Designer, I collaborated cross-functionally with internal teams to deliver engaging and exciting visual experiences to customers and social media followers alike while also acting in an email design lead capacity. By acting in this email design lead capacity a major function of my role was owning the design of all email marketing campaigns and flows which saw a higher than industry-average click-to-open rate.
– Delivered engaging email, digital and offline experiences to over 200,000 subscribers and customers by collaborating with integrated marketing, performance marketing, product design, customer experience and CRM team members. – Built and implemented a landing page creation process with colleagues within and outside the creative team including brand executives to create a rapid turnaround process. – Collaborated with team members to ideate and design digital content, landing pages and print collateral that helped grow Instagram to over 400,000 followers and nurture an active and dedicated brand community culture. – Assisted in the production of print materials for the brand's first two showrooms in Toronto and New York.--
Creative Director | Visual Designer 06/2017 - current
Self, Toronto, Ontario Canada
Industry: Art & Design, Marketing
Guided clients as a multi-disciplinary designer, director and creative producer specializing in branding and art direction for brands at the intersection of fashion, beauty, and lifestyle. Using a holistic approach, I thoughtfully craft elevated, concept-driven brand experiences to authentically connect brands to their audience. My work helps brands create deeper connections with their target demographic resulting in growth in community metrics, revenue, and brand recognition. Clients thus far include but are not limited to Hermès, Drake One Fifty, and Ryerson University.
- Produced and managed concurrent projects and client communications, from concept to final deliverables, to better establish authentic relationships and connect deeper with target audiences. - Combined awareness of design and technology trends with a thorough understanding of clients’ needs to craft functional visual solutions. - Executed creative work using proficient knowledge of Adobe Creative Suite, Figma and other prototyping apps and software.--
Teaching Assistant 09/2017 - 04/2018
Toronto Metropolitan University (formerly Ryerson University), Toronto , Ontario Canada
Industry: Higher Education
Assisted Undergraduate Program Director, Associate Professor and then Associate Chair, Grahame Lynch in the administration of the course FFC 301 Packaging Design and assisted Associate Professor Colleen Schindler-Lynch for the course FSN 209 Textile Design at Toronto Metropolitan University (formerly Ryerson University).
– Educated students on laser-cutting and 3D rendering processes and packaging and textile application techniques. – Reviewed student work for technical errors that reduced processing times by an average of 30% and provided both constructive and positive feedback on best practices, and creative improvement while supporting individual creativity.--
Graphic Designer 08/2017 - 08/2018
Ryerson Art + Design Magazine, Toronto, Ontario Canada
Industry: Print, Art & Design, Communications, Media
As part of the Ryerson Art + Design Magazine (RADmag) design team, I collaborated with designers, art directors and publishers to produce impactful and memorable layouts that pushed the stories of each issue. I was responsible for layout design of multiple articles for 3 print issues of the publication as well as promotional material for the magazine's launch parties.
- Designed creative typography-driven layouts for two print issues to better engage readers. - Created promotional content for issue launches, and social channels to increase brand awareness and readership. - Collaborated with designers and creatives to execute effective rebranding, digital communications and promotional events resulting in an attendance increase of approximately 40%.--

Toronto Metropolitan University (formerly Ryerson University) 09/2014 - 04/2018
Toronto, Ontario, Canada
Degree: Bachelor's Degree
Major:Design
Received a Bachelor of Design (BDes) from Toronto Metropolitan University (formerly Ryerson University) through the School of Fashion under the Faculty of Art and Design (FCAD).