Highlights:• Successfully completed a Professional Diploma in Digital Marketing course online, 2020 • Launched and managed a start- up online retail site, 2014 • Launched QR Code payments, 2013 and Globe Charge product, 2014 • Won the Most Innovative Product Award - GCash PowerPay+; increased GCash PowerPay+ transactions by 111% in 2013 • Promoted as a Brand Executive within 8 months at Branded Lifestyle Inc./ Rayban Philippines

Skills:Creativity, Team work, Responsibility, Attention to detail, Communication, Marketing and Branding, Social Media, E-commerce, Distribution and Inventory, Digital Marketing, Online Marketing, E-commerce

Goal:With over 8 years of experience, I have grown so much from the ground up. My expertise is in Management, Marketing and New Product Launches. I have successfully led several projects in this ever-so-changing digital world of technology- E-commerce, Mobile Service, FinTech, Social Media and Retail. My goal is to join a reputable company that will enhance my skills and be able to contribute significantly to its success as well.

Certification:Professional Diploma in Digital Marketing, 2020 Google Analytics Certificate (Beginners and Advanced), 2020 Google Analytics Individual Qualification Certificate, 2020

Honor:Won the Most Innovative Product Award - GCash PowerPay+ at Globe Telecom Inc. Best Feasibility Study Award: A Market Feasibility Study on the Export of Fresh Ground Kapeng Barako to Santiago, Chile, SY 2008-2009 Dean’s List Award: Second Honor 1st term SY 2007-2008 Recipient of Service Merit Awardee as student leader, 2008

Management 06/2014 - current
OverStacked Clothing Collection, San Juan, Metro Manila Philippines
Industry: E-commerce/ Retail
COMPANY OVERVIEW: OverStacked is a start-up online retail E-commerce site that was launched in 2014. It markets affordable and high-quality clothing for women and is widely distributed in the Philippines. www.shopoverstacked.com
As Management - Launched an online retail business in June 2014, a clothing company that markets affordable and high-quality clothing for women - Conceptualized the total brand feel, look, and tone of the company; crafts and implements social media layouts on Instagram and Facebook to help increase brand awareness and drive company sales - Determine and set product price to retail and wholesale clients - Sources and scans suppliers from China that will effectively increase sales in line with customer’s preference and behavior - In charge of stock allocation – analyzing right product mix, variations of different product price and market capacity - Responsible for e-marketing programs i.e Facebook and Instagram advertisements, search engine traffic, email marketing, bloggers/ influencers, celebrities’ endorsements and press releases - Analyzes store metrics AOV, LTV, CVR, Cart Abandonment and Return rate via Google Analytics - Maintains website’s user interface and experience, updating site content, managing pages and products Achievements - Handled and trained 2 customer service and logistics support team to effectively satisfy customer expectations and needs - Increased sales by 50%- initiating a drop shipping service to wholesale clients that do not have the initial capital to start their own online selling business - Trained and conceptualized marketing materials to B2B clients on how to further increase sales, handle customer inquiries, and effectively communicate company’s shipping and logistics process flow - Increased Instagram and Facebook followers by 20% yearly--
Business and Marketing Expert 12/2013 - 05/2014
Globe Telecom Inc, Taguig City, Metro Manila Philippines
Industry: Telecommunications
COMPANY OVERVIEW: Globe Telecom Inc. is the leading provider of telecom services in the Philippines with its partner affiliate, Singapore Telecom. Globe, operates the largest mobile, fixed line, broadband networks and mobile payments in the Philippines. The company has over 6,000 employees, with 3 headquarters, as well as hundreds of customer service stores nationwide.
DETAILED FUNCTION: - Reports directly to Globe Charge Segment Head; launched Globe Charge in March 2014, a mobile device for business owners that turns your cellphone/ tablet into a credit card POS terminal - Crafts and implements marketing programs; identifies key industry trends / market opportunities which will help boost sales and activations - Launched events in different segments i.e business events, press launch, and partnered with different bazaars to effectively build brand awareness and sales - Works closely with suppliers in creating packaging, promotional materials, manuals, and product samples - Conceptualized Globe Charge process flow to channels such as Globe Stores, Sales team, Globe Business Group, and external aggregators Achievements - Joined Unlad sa Kabuhayan Convention in SMX which helped generate 200 leads for Globe Charge - Works closely with 2 aggregators which help fast track Globe Charge sales and activation - Spearheaded events and partnered with Globe Charge sales team to increase sales and develop brand awareness--
Brand Manager 03/2012 - 12/2013
Globe Telecom Inc, Taguig City, Metro Manila Philippines
Industry: Telecommunications
Working at Globe Telecom, I was under the Globe GCash division. Globe GCash is one of the leading mobile payments in the Philippines with services such as mobile remittance, QR Codes, mobile payroll disbursement solution and mobile POS. Currently, Globe GCash is now owned by Globe Telecom Inc., Ayala Group and Ant Financial (affiliate of Jack Ma's Alibaba)
As Brand Manager for GCash PowerPay+ - Reports directly to GCash PowerPay+ Segment head; launched GCash PowerPay+ in 2012, a mobile disbursement solution which aims to provide fast, secure and convenient cash handling for companies - Negotiated tie up with Ace Insurance to provide value added benefit package to employees signing up for PowerPay+ - Implements marketing strategies / events / promotions to increase awareness, manages budget and sell through into GCash and has successfully increased sales revenues for the company - Analyzes both company and subscriber’s behavior in terms of usage, transactions and market profiling; conceptualizes end-to-end project flow to help improve subscriber’s user experience - Conducted market research with agencies; Usage, Attitude, Image Study (UAI) and Focus Group Discussion (FGD) - Negotiates with suppliers to create packaging and promotional materials that clearly explains user guide to subscribers - Represents brand in relationship with partners and affiliates Achievements - Increased sales of overall GCash transactions by 111% from 2012 - 2013 - Built product and merchandising training manuals that was used by the Globe GCash team as a standard for succeeding training materials - Set up and lead a team of 9 Communication and Training Specialists for Tulay sa Pag-unlad Inc,(TSPI), which helped increase transactions by 225% in 2013- TSPI is a non-profit organization, which GCash helped provide mobile disbursements of unconditional cash transfer to the Filipino people - Spearheaded and partnered with Globe PowerPay+ Sales Team to increase sales accounts and provide total Globe business solution to prospective partners, 2012- 2013. - Increased transactions by 936% by launching GCash PowerPay+ internally to Globe employees--
Brand Executive 10/2010 - 02/2012
Branded Lifestyle Inc./ Rayban Philippines, Makati City, Metro Manila Philippines
Industry: Eyewear disributor
COMPANY OVERVIEW: Branded Lifestyle Inc. is the leading eye wear distribution company in the Philippines. It has successfully driven the growth of Rayban brand, and other international brands such as Prada, Bulgari, Burberry and such- distributing to over 1,000 retail doors and counting. Working closely with international eye wear partners abroad such as Luxottica Group (Italy), Charmant Group (Japan), and Mondottica Group (UK) and more, BLI, maintained high standards of luxury, setting the pace for the eye wear market in the Philippines.
DETAILED FUNCTION: As Brand Executive at the Prestige Brand Department - Responsible for marketing programs i.e. advertising support, visual merchandising and develops a budget that effectively meets sales objectives - Liaised with brand principal based from Japan on strategies, purchase orders, marketing related issues, brand equity and sales programs, budgets and tactics to maintain one world image for Esprit - In charge of stock allocation in over 150 concession doors – analyzing right product mix, Average Retail Price (ARP) and inventory based on Months on Hand (MOH) to determine market capacity and achieve sales target - Forecasted sales targets and purchase orders for fast moving SKUs, new collection and maintains right stock level through OTB (Open to Buy) - Analyzed pricing plans for Suggested Retail Price (SRP/ MSRP); price increase or alignment for new/ existing products and monitors price structure in the market Achievements: - Developed and presented marketing plans and sale programs such as Esprit Gift with Purchase (GWP) and discount promos. - Conducted product training among the Sales Team to improve sales performance and market share thereby increasing sales for Esprit Eyewear by 105% in 2011 vs. 2010 actual net sales (mid year)--
Product Planning Assistant 03/2010 - 09/2010
Branded Lifestyle Inc./ Rayban Philippines, Makati City, Metro Manila Philippines
Industry: Eyewear disributor
COMPANY OVERVIEW: Branded Lifestyle Inc. is the leading eye wear distribution company in the Philippines. It has successfully driven the growth of Rayban brand, and other international brands such as Prada, Bulgari, Burberry and such- distributing to over 1,000 retail doors and counting. Working closely with international eye wear partners abroad such as Luxottica Group (Italy), Charmant Group (Japan), and Mondottica Group (UK) and more, BLI, maintained high standards of luxury, setting the pace for the eye wear market in the Philippines.
As Product Planning Assistant at the Premium Brand Department - In charge of over all product planning of 14 Eyewear brands wherein the biggest are Donna Karan, DKNY, Polo, Ralph Lauren, Vogue, Killerloop and Miu Miu - to develop brand recognition / awareness and increase sales - Assisted the Brand Manager in planning, marketing, market analysis, pricing and promotion to consistently improve sales and market share - Identified fast moving SKUs and top doors for effective replenishment and recommends mark down items or promos per brand - In charge of over all in store merchandising – Point of Purchase (POP) materials and visual merchandising Achievements: - Increased sales by 200% in 2010 vs. 2009 actual sales in over all 14 brands - Spearheaded free frame promotion which helped increase total company sales by 40% in 2010--
Student Intern 10/2008 - 11/2008
Hong Kong and Shanghai Banking Corp., Taguig City, Metro Manila Philippines
Industry: Banking and Finance
COMPANY OVERVIEW: HSBC is a one of the largest banking and financial services institutions in the world, serves millions of customers including Credit Cards, Accounts, Loans, Mortgages, Investments and Online Banking.
DETAILED FUNCTION: - Assigned at the Services Division- Operation Design and Development and multi-tasked in Standard Unit Costing, Outsourcing and Costing Department - Performed a Time and Motion Study on the Standard Unit Costing Department i.e. analyzed the credit card and personal loans processes to save time and cost (in man-minutes) required in the production - Evaluated potential companies that can be hired by HSBC for outsourcing to save on costs; assessed companies on submitted documents, contracts, telephone verification and capabilities of current manpower--

Immaculate Conception Academy, Greenhills, San Juan, Philippines 03/2001 - 03/2005
San Juan, Metro Manila, Philippines
Degree: High School Or Below
Major:High School
Private Filipino- Chinese Catholic school