Highlights:Successfully led the market entry and brand positioning for international companies like Payless Shoe Source in Peru, achieving a significant increase in market share within the first year. Spearheaded strategic marketing initiatives for brands such as Quiksilver and Billabong, driving a 30% sales growth through innovative campaigns and strong partnerships. Founded and grew Explora Sports Experiences, a travel agency specializing in sports tourism, organizing unique sports trips across South America, which resulted in a 50% increase in client engagement. Extensive experience in leading multicultural teams, negotiating with suppliers, and building profitable business models in emerging markets.

Skills:retail specialist, Team Development, Marketing Management, Sport Business Specialist, Corporate Communication, Commercial Management

Goal:To leverage my international business experience, multilingual skills, and expertise in strategic marketing and brand management in a U.S.-based organization that values innovation and multicultural perspectives. I aim to contribute to a dynamic team where I can drive growth initiatives, enhance brand positioning, and foster an inclusive, collaborative environment while continuing to expand my professional skills in a global context

Membership:- Gremio Retail Peru - Federacion Peruana de Ciclismo Peru

Certification:- Digital MArketing Certificate by University of Oregon - Mountain guide certificate by Portland State University

CEO and Owner 06/2022 - current
Explora Sports Experiences, Lima, Lima Peru
Industry: Travel and leisure
Founder of the company and responsible for its development. In charge of group prospecting, strategic alliances with global tour operators and organization of Sports Experiences. Main guide in cycling, running and trail activities.
Successful organization of sports trips across various disciplines and to different countries in South America: ? GFNY Perú 2022–23-24 – Cusco, Perú: Group of 13 riders. ? Giro de Rigo 2021 – Santander, Colombia: Group of 11 riders ? Ironman 70.3 Lima 2023 – Lima, Perú: Group of 9 triathletes. ? Ultra Trail Cordillera Blanca - Huaraz, Perú 2023-24: Group of 7 runners--
Country Manager 06/2018 - 06/2022
Audiomusica Peru, Lima, Lima Peru
Industry: Retail
Responsible for directing the Peruvian subsidiary, developing the annual budget and guaranteeing its compliance by planning the commercial and marketing strategy. Responsible for business development through positioning and brand development based in artist endorsement, concerts and music fairs. Focused in digital transformation and customer relationship management. Monthly presentations to the International Board on the results. Report to the International Management. +60 people in charge.
? Digital transformation of the company, achieving a 106% increase in online sales (2019 vs 2020) through platform restructuring, sales application development, and search engine positioning and analysis. ? Development of the company's omnichannel approach, digitizing information and inventory systems, sales channels, and customer service. Achieving working capital efficiency of 29% (2019 vs 2021). ? EBITDA increase of the Peruvian operation by an average of 13% from 2018 to 2020 through successful commercial planning, channel and customer segmentation, brand positioning, negotiation of commercial conditions and adjustment of expenses. ? Increase in billing nationwide by 23% (2019 vs 2018) through merchandise purchase planning, promotional strategies based on the stock of products and correct supply of customers and own stores.--
Commercial & General Manager 08/2015 - 05/2018
Quiksilver Peru, Lima, Lima Peru
Industry: Sport Retail
Responsible for the general direction of the company with high focus in planning the commercial and marketing strategy for all sales channels. Tribe leader for the formation and coaching of business teams focused on achieving objectives. In charge of the improvement of the operability, processes and constant development of the stores. Responsible of the development and execution of the annual budget. Presentations to the Board of Directors on quarterly results. Direct report to the owners of the company. +80 people in charge.
? Change of the company's organizational culture towards the fulfillment of objectives and goals, control through key indicators, meritocracy and alignment of personal objectives with organizational objectives. ? Acquisition of the fashion company VF Peru (Wrangler and Lee), increasing the general turnover of the company by 37%. ? Improvement of the Customer Journey by implementing Big Data strategies, expanding communication channels and developing the marketing system at the point of sale. ? Increase in the EBITDA of the company by 9% (2017 vs 2016) through commercial and marketing planning focus in brand positioning.--
Retail Manager 05/2011 - 02/2013
Billabong Peru, Lima, Lima Peru
Industry: Sport Retail
Responsible for the planning and commercial and marketing strategy of the company's retail channel as well as the specialization of the teams and change of the organizational culture through a work policy focused on the achievement of results and management of indicators. In charge of market analysis for the process of territorial expansion of the brand through new points of sale. Responsible for negotiating commercial conditions with the main stakeholders and leading real estate development projects. Direct report to the General Manager. +45 people in charge
? Increase in retail channel sales by 54% in the 2011-2012 period through geographic expansion of the operation and customers, implementing 9 new stores nationwide. ? Same store sales growth is 16% average in the 2011-2013 period, through improvement in marketing strategies, implementation of management indicators and improvement in the merchandise supply system to stores and demand prediction.--
Marketing Manager 04/2008 - 04/2011
Payless Shoe Source Peru, Lima, Lima Peru
Industry: Retail
pending
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Marketing Assistant 03/2005 - 04/2008
Belmond Hotels, Lima, Lima Peru
Industry: Hospitality
In charge of advertising image and storytelling for the Belmond collection of hotels and trains in Peru.
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Lima University 03/2001 - 08/2005
Lima, Lima, Peru
Degree: Bachelor's Degree
Major:Business Administration
Minor:Marketing
Business Administration graduate from the University of Lima (2001-2005), with a strong foundation in business management, strategy, and marketing. During my studies, I developed key skills in leadership, financial analysis, and strategic planning, establishing a solid base for a career focused on brand growth and positioning in competitive markets

Carlos Valencia Resume Sales and Marketing Manager