Highlights:My career has been defined by leading transformative initiatives that deliver significant cost savings, efficiency gains, and market expansion. I have a proven track record in aligning complex business initiatives with organizational goals, consistently resulting in enhanced profitability and operational efficiency. Notably, my leadership has driven over USD 30M in profitability gains and a 700% YoY growth through technological innovation. My experience spans managing international, cross-functional teams, where I have leveraged cultural diversity to foster collaboration and achieve high-impact results in competitive global markets

Skills:Value Added Sales, Software Sales, Business Development Director, Software Sales, Engineering Services Consultancy, Leadership, Manufacturing, IIoT, AI, Augmented Reality, Machine Learning, automotive

Goal:Executive roles for Digital Manufacturing, Business Development (Technology), or Partner Management

Certification:International Executive MBA; Industrial Engineer, Mechanical Technician, Green Belt, Discrete Event Simulation, MODAPTS, Strategic Sales, Time Management, Strategic Thinking, Quantitative Methods

Honor:TOP Achiever FY2018

Sr. Manager Ind Engineering and Smart Mfg - Contractor 10/2021 - 02/2024
Ceer Automotive, Ryiadh, Ryiadh Saudi Arabia
Industry: Automotive
Responsibilities: Develop and implement Smart Manufacturing and Ind Engineering strategies to drive operational excellence. Support successful plant project kick-offs, ensuring smooth initial operations and manage OT/IT architecture and system interfaces to integrate advanced technologies (MES, ERP, PLM, IIoT, AI, ML).
Main achievements: 1) Saved millions in CAPEX by leading advanced simulation studies to establish a manufacturing unit. 2) Directed the optimization of production lines design through Time Studies and Ergonomic Assessments for effective line-balancing and manpower planning. Line of Report: Reported to Executive Director; Managed 8 direct reports and defined the strategy to additional 10 indirect outsourced resources.--
Sr Executive in International Business Strategy, Manufacturing & Technology 01/2020 - current
ProEngineering, São Paulo, São Paulo Brazil
Industry: IT Services and Engineering
Responsibilities: Serve as an independent executive consultant, fostering innovation and driving strategies for startups with cutting-edge technologies like IIoT, AI, ML, and AR. Guide pricing development, craft sales strategies, and support business partnerships.
Main Achievements: 1) Led successful sales campaigns from RFI to Sales and Delivery, securing major deals and enhancing competitive positioning. 2) Formulated pricing and scope strategies that resulted in a key deal against leading tech giants during the pandemic. 3) Directed the implementation of ISO 27001/27018 standards, reinforcing the company’s commitment to data security and privacy.--
Head of Business IIoT/AR/AI – (LatAm) 05/2017 - 11/2019
PTC and Rockwell Automation, São Paulo, São Paulo Brazil
Industry: Information Technology
Responsibilities: Managed direct and channel sales teams, spearheading the launch of new technologies and establishing a strong market presence in the region. Served as the primary technology evangelist and key liaison with C-Level executives. Delivered high-impact commercial pitches at industry events, while developing and executing strategic and tactical plans.
Main Achievements: 1) Drove 700% business growth, earning the FY2018 Top Performer Award, and executed one of the top 20 global IIoT deals. 2) Established and implemented IIoT solutions across South America, supporting and mentoring partners throughout Latin America. 3) Developed a Value-Added sales process (SoW specification). 4) Established a robust integration between Sales, Pre-Sales and Delivery Teams, along with channel, by managing the whole sales and deployment cycle. Line of Report: Americas Sales VP; Collaborated with more 200 indirect reports (channel executives and direct sales teams).--
Process Improvement Specialist (South America) 10/2010 - 04/2017
Ford Motor Company, São Bernardo do Campo, São Paulo Brazil
Industry: Automotive
Responsibilities: Led Process Improvement initiatives across South America and implemented IT/OT Factory Information Systems throughout the region. Identified major design and production issues, effectively communicated these challenges to the manufacturing board and team, ensuring smooth and successful programs implementation.
Main Achievements: 1) Saved tens of millions of dollars in CAPEX by leading advanced discrete event simulation studies for regional programs. 2) Managed the first implementation of a Factory Information System (MES) in Brazil and Argentina, overseeing a US$ 15 million investment and leading a multidisciplinary international team. Created and led the RFI/RFQ process in collaboration with procurement, selecting and assembling the international team to successfully deliver the project. 3) Assessed and deployed production improvements in Body, Paint, Final Assembly shops, and Logistics. 4) Served as a Keynote Speaker at the International Simulation Conference in Pune, India. Line of Report: Reported to the South America Manufacturing Manager; Managed 12 outsourced direct reports and led 25 peers.--
Co-Founder & Executive Director (Brazil) 09/2001 - 12/2010
ProdCad Assessoria em Projetos Ltda, São Paulo, São Paulo Brazil
Industry: IT and Engineering Services
Responsibilities: Oversaw S&OP, P&L, and Executive Management. Developed, standardized, and automated administrative, financial, and commercial processes. Negotiated and validated contracts conducted legal assessments.
Main Achievements: 1) Co-founded the company. 2) Secured contracts with 3 multinational technology companies (E3, PTC, Lanner). 3) Achieved over 30% YoY sales growth. 4) Signed a major contract with SENAI/FIESP. 5) Managed the full sales cycle, including Outsourcing, Hunting, Software (CAD and Simulation), Training, and Consulting Line of Report: Managed approximately 35 direct reports (Finance, Administrative, Sales and Engineering).--
Application Engineering and Sales 03/1999 - 09/2001
NV Sistemas, São Paulo, São Paulo Brazil
Industry: IT and Engineering Services
Responsibilities: Initially hired as a 3D CAD and Simulation Specialist, I was promoted to Technical Sales due to my exceptional performance in developing service opportunities. At NV Sistemas, I was sent abroad to deliver consulting services to Ford Argentina, earning recognition for my accomplishments.
Achievements: 1) Forecasting and negotiating high-tech software and service sales. 2) Identifying and developing new business opportunities. 3) Managing the implementation and support of PTC Creo and Witness. 4) Achieving sales targets through customer-oriented service delivery. Line of Report: Executive Director--

FEI 01/2011 - 07/2017
São Bernardo do Campo, São Paulo, Brazil
Degree: Bachelor's Degree
Major:Industrial Engineering
The Production Engineer program at Centro Universitário da FEI offers a solid foundation in industrial processes, operations management, and system optimization. Students learn about project management, quality control, and supply chain management, with a focus on integrating advanced technologies. The program emphasizes practical experience through hands-on projects and industry partnerships, preparing graduates to drive efficiency and innovation in production environments. It blends technical skills with leadership development for strategic roles in manufacturing.

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