Highlights:

Skills:Marketing, Brand, Advertising, Graphic, Graphics, Marketer, Media, Social Media, Graphic Design, copywriting

Brand Marketing Manager 09/2018 - current
Nonviolence International New York, New York, New York United States
Industry: Non-Profit
Serves as Brand Marketing Manager and leader for the Outreach Team
• Oversees project and marketing executions involved in high level United Nations Processes on behalf on NVI - NY • Supervises liaisons for external Nonviolence International Offices • Plans & executes social media and other marketing campaigns • Created social media plan for the United Nations General Assembly First Committee on behalf of Nonviolence International • Attended & provided social media coverage for the United Nations General Assembly First Committee on Disarmament and International Security; witnessing discussions on nuclear & chemical warfare, illicit trade in small arms and light weapons, arms race in outer space and other matters pertinent to global peace and security • Assisted with production of the International Action Network on Small Arms’ Publication: Results of the Third Review Conference on the Illicit Trade in Small Arms & Light Weapons • Created comprehensive brand manual outlining organization’s brand essence, elements personality etc. • Provides graphic design for marketing collateral – brochure, flyers, social media • Monitors marketing budget including (social media) • Creates project timelines for the outreach team and supervise execution of deliverables • Works directly with Operations Manager to ensure tracks run seamlessly. • Ensure consistent branding across marketing channels & publications--
Brand Specialist 08/2014 - 03/2018
Jamaica National Bank, Kingston, Jamaica
Industry: Finance
My job included delivering product marketing plans and campaigns alongside the Brand & Integrated Marketing Manager and liaising with advertising agencies for implementation of campaigns and marketing collaterals for JN Bank Products & Services
• Developing and delivering product marketing plans and campaigns alongside the Brand & Integrated Marketing Manager and liaising with advertising agencies for implementation of campaigns and marketing collaterals for JN Bank Products & Services • Implementing and executing tactics and cross-channel strategies informed by market research, customer segmentation, JN Bank stakeholder interaction and trade visits • Assisted in the marketing & communication efforts for the business transformation from Jamaica National Building Society to JN Bank • Developing and monitoring product marketing plans, and reports on findings and developing customer bases for the JN Bank’s products/services • Understanding customers through conducting analyses and surveys to determine their wants, needs and attitudes • Coordinating with advertising agencies for implementation of campaigns and materials through briefs; managing all aspects of production for collateral, media placements and dissemination to all sales channels • Working alongside Corporate Communications Department to bring media attention to newsworthy activities, writing and disseminating press releases or public service announcements • Making presentations on behalf of the JN Bank Marketing & Brand Management Dept • Working alongside the product development and promotions unit to implement new products, events, and promotions • Conceptualizing social and digital media campaigns around products and services utilizing programmatic and Google ads--

Northern Caribbean University 08/2009 - 08/2013
Mandeville, Manchester, Jamaica
Degree: Bachelor's Degree
Major:Psychology
Minor:Law
I attended the Northern Caribbean University where I obtained an honours degree, BSc. Psychology

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