Highlights:- Consistently exceeding targets and driving growth: I have consistently surpassed business plan targets and achieved impressive annual growth rates (11% at Walker Bay Boats and 13% at Grupo AlEn), showcasing my ability to generate results and make a significant impact on a company's bottom line. - Strong business development and sales skills: I have successfully negotiated and closed multi-million dollar deals, expanded international client bases, and fostered long-term business partnerships, highlighting my ability to identify and capitalize on new business opportunities. - Expertise in market analysis and strategic planning: I have conducted in-depth market research, identified key trends and opportunities, and developed actionable market insights, demonstrating my ability to think strategically and make informed decisions based on data-driven analysis. - Proficient in optimizing operations and improving efficiency: I have implemented demand planning processes, customized ERP systems, and developed production monitoring dashboards, underscoring my ability to streamline processes and enhance overall productivity. - Effective leadership and team management: I have overseen cross-functional teams, managed and developed suppliers, and cultivated strong relationships with business partners, showcasing my ability to collaborate effectively and inspire others to achieve shared goals.

Skills:Sales Management, Marketing Management, Commercial Management

Goal:My career goal is to leverage my expertise in business management and market analysis to drive organizational growth and success. I am particularly interested in roles that allow me to utilize my skills in strategic planning, market research, and team leadership to identify new business opportunities, optimize operations, and achieve commercial objectives.

Certification:- Category Management certification

Global Market Intelligence Manager 12/2023 - current
Carton Sultana, , Mexico
Industry: Manufacturing
As Global Market Intelligence Manager at Cartón Sultana, I spearheaded efforts to identify and capitalize on global market opportunities. I conducted in-depth research and analysis, identifying key trends and potential areas for expansion. I established partnerships with external vendors for valuable market intelligence data and tools. Additionally, I led cross-functional teams to develop actionable insights and competitive analysis reports for senior leadership, using advanced data visualization to effectively communicate findings.
As the Global Market Intelligence Manager at Cartón Sultana, I spearheaded the company's efforts to identify and capitalize on opportunities in the global market. I conducted in-depth market research and analysis, identifying key trends and potential areas for expansion. I also established strategic partnerships with external vendors to gain access to valuable market intelligence data and tools. Additionally, I led cross-functional teams to develop actionable market insights and competitive analysis reports, ensuring that senior leadership had the information necessary to make informed decisions. I also implemented advanced data visualization techniques to effectively communicate complex market intelligence findings to stakeholders.--
Commercial Manager 10/2022 - 11/2023
Walker Bay Boats, , Mexico
Industry: Marine
As the Commercial Manager at Walker Bay Boats, I spearheaded the company's sales and marketing efforts across the United States, Mexico, and Canada. I oversaw the Customer Service, Marketing, Sales, and Post-Sales teams, ensuring seamless customer experiences and driving revenue growth. During my tenure, I successfully negotiated and closed sales totaling $5.5M, demonstrating my strong sales acumen and negotiation skills. I also fueled an 11% annual growth by developing new businesses, distributors, and dropshipping partnerships.
The Commercial Manager at Walker Bay Boats oversees sales and marketing operations in the US, Mexico, and Canada. The role involves managing Customer Service, Marketing, Sales, and Post-Sales teams to ensure excellent customer experiences and drive revenue. The Commercial Manager identifies and develops new business opportunities, negotiates sales, and builds relationships with distributors and partners. The position demands strategic thinking, strong leadership, and a proven ability to achieve sales targets and expand the business.--
Business Administrator 01/2018 - 09/2022
Grupo AlEn, , Mexico
Industry: FMCG
As a Business Administrator at Grupo AlEn, I successfully cultivated and expanded the company's international client base in Central and South America, fostering valuable long-term partnerships. My strategic initiatives led to a remarkable 13% annual growth rate, consistently surpassing Business Plan targets. I also achieved record market shares for three brands across various categories, showcasing my ability to drive commercial success. Furthermore, I oversaw the Business Unit's operations, ensuring effective execution of commercial, financial, and strategic development plans.
The Business Administrator at Grupo AlEn will be responsible for overseeing the company's operations and driving its strategic growth initiatives. The position involves managing various aspects of the business, including commercial, financial, and strategic development. The Business Administrator will be expected to identify and capitalize on new business opportunities, optimize operational efficiency, and ensure the company's financial health. The role requires a strong understanding of business principles, excellent leadership skills, and the ability to make data-driven decisions. The ideal candidate will have a proven track record of success in managing complex business operations and driving organizational growth.--
Demand Planner 10/2016 - 12/2017
Grupo AlEn, , Mexico
Industry: FMCG
As a Demand Planner at Grupo AlEn, I played a key role in optimizing the company's sales forecasting and commercial key performance indicators (KPIs) through the implementation of a robust Demand Planning process. I also leveraged my technical skills to customize the SAP system for the commercial teams, streamlining processes and boosting overall efficiency. Additionally, I actively monitored the competitive landscape to inform pricing strategies and ensure the company maintained a competitive edge in the market.
The Demand Planner at Grupo AlEn is responsible for optimizing sales forecasting and commercial key performance indicators (KPIs) through the implementation and management of the Demand Planning process. The role involves collaborating with commercial teams to gather and analyze data, generate accurate sales forecasts, and identify potential risks and opportunities. The Demand Planner will also be responsible for customizing and maintaining the SAP system to support the commercial teams' needs and streamline processes. Additionally, the Demand Planner will monitor the competitive landscape to inform pricing strategies and ensure the company remains competitive in the market. The ideal candidate will have strong analytical and problem-solving skills, experience with demand planning software and processes, and the ability to communicate effectively with cross-functional teams.--
Financial Analyst 01/2015 - 09/2016
Epicor Software, , Mexico
Industry: IT Development
At Epicor Software, I managed the financial module of their ERP system, catering to both national and international clients. This role allowed me to gain in-depth knowledge of financial software implementation and management. I also played a key role in driving new business for the company by spearheading the prospecting and development of new accounts, showcasing my initiative and business development skills.
The Financial Analyst at Epicor Software is responsible for managing the financial module of the Epicor ERP system for a diverse portfolio of national and international clients. The role requires a strong understanding of financial software implementation, configuration, and troubleshooting. The Financial Analyst will also play a crucial role in driving new business for the company by actively prospecting and developing new accounts. The ideal candidate will possess strong analytical and problem-solving skills, excellent communication and interpersonal skills, and a proven ability to build and maintain client relationships.--
Planner/Buyer - Customer Service 03/2011 - 12/2024
Akzo Nobel Industrial Coatings, , Mexico
At AkzoNobel, I held the position of Planner/Buyer - Customer Service, where I was responsible for forecasting and monitoring raw material purchases and production plans. I also managed and developed relationships with both internal and external suppliers, ensuring a smooth supply chain. Additionally, I utilized my analytical skills to develop production monitoring dashboards, contributing to improved efficiency and effectiveness within the company.
The Planner/Buyer - Customer Service position at AkzoNobel Industrial Coatings involves a multifaceted role that combines planning, procurement, and customer service responsibilities. The individual in this role will be responsible for forecasting and monitoring the purchase of raw materials, ensuring that production plans are adequately supported. They will also manage relationships with both internal and external suppliers, ensuring timely delivery and quality of materials. Additionally, the Planner/Buyer will play a key role in enhancing operational efficiency by developing and utilizing production monitoring dashboards. The ideal candidate will possess strong analytical and organizational skills, effective communication abilities, and a customer-centric approach. They should also be comfortable working in a fast-paced environment and be able to effectively manage multiple priorities.--

Universidad Autonoma de Nuevo León 08/2007 - 12/2011
, , United States
Degree: Bachelor's Degree
Major:International Business
The Bachelor's in International Business at UANL provides a comprehensive understanding of global business, equipping students with skills in market analysis, trade, finance, and cross-cultural communication. The program emphasizes practical experience, preparing graduates for success in the international business arena.

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