Highlights:

Skills:Strategic Planning & Execution, Brand Development, Product Sourcing, Supplier Negotiation, Packaging and Design Coordination, Strategic Partnership Building, P&L Management, Microsoft Power BI, Inventory Management, Contract Negotiation, Brand Management, Market Analysis & Trend Forecasting, Sales Operations, Statistical Data Analysis, Budget Management & Resources Allocation, Data-Driven Decision Making

Corporate Business Development 03/2024 - current
Unipal General Trading Company | Palestine – Ramallah, Ramallah, West Bank Israel
Industry: FMCG Distribution
As a Corporate Business Development professional, I have focused on driving growth through strategic initiatives and innovative market solutions. Key responsibilities and achievements. This role highlights my ability to seamlessly integrate strategic thinking with practical execution, enabling me to drive business growth while maintaining a focus on quality, efficiency, and customer satisfaction.
1. Business Opportunity Identification & Market Analysis Proactively identify and capitalize on new business opportunities by evaluating market trends, competitor dynamics, and customer demands. Utilize advanced analytical tools and communication skills to interpret data and provide actionable insights to guide business strategies. 2. Development of Private Label Brands Lead the end-to-end development of private label brands across food and non-food categories. Product Sourcing: Collaborate with suppliers to procure high-quality products at competitive prices, ensuring supply chain reliability and efficiency. Packaging Design Oversight: Manage the creative and production process for packaging, ensuring alignment with brand identity and market expectations. Market Positioning: Strategically position private label products to compete effectively with established brands, leveraging market insights to meet consumer needs. 3. Strategic Partnership Building Establish and maintain strong partnerships with key stakeholders, suppliers, and distributors. Foster collaborations that enhance market positioning, improve operational efficiencies, and drive revenue growth. 4. Results-Driven Execution Deliver measurable results by blending strategic foresight with tactical execution, ensuring the alignment of private label products with organizational goals and consumer trends. Experience in improving profitability through innovative product offerings, streamlined processes, and effective go-to-market strategies.--
Marketing Officer 02/2023 - 03/2024
Unipal General Trading Company | Palestine – Ramallah, Ramallah, West Bank Israel
Industry: FMCG Distribution
As a Marketing Officer, I played a pivotal role in developing and executing marketing strategies that drove brand growth and increased consumer engagement. This role honed my expertise in marketing strategy, resource management, and collaborative execution, making a significant impact on brand growth and overall business success.
1. Marketing Campaign Leadership Successfully directed comprehensive marketing campaigns for prominent brands, including XL Energy Drink. Oversaw budget management, ensuring optimal allocation of resources to maximize ROI. Coordinated campaign execution from planning to implementation, achieving measurable improvements in brand performance. 2. Promotional Strategy Innovation Developed and executed innovative promotional strategies that significantly enhanced brand visibility and consumer engagement, leading to increased market share and sales growth. Delivered creative, data-driven approaches to capture the target audience's attention and maintain competitive positioning. 3. Market Research & Campaign Optimization Conducted in-depth market research to analyze trends, consumer behavior, and competitor activities. Leveraged insights to refine marketing strategies, resulting in optimized campaign performance and alignment with market demands. 4. Cross-Functional Collaboration Partnered closely with sales teams to align marketing initiatives with business objectives. Ensured cohesive go-to-market strategies that strengthened brand positioning and improved sales performance across channels. 5. Results-Oriented Approach Demonstrated a strong ability to deliver results, combining strategic planning with hands-on execution to achieve key business targets.--
Business Intelligence Analyst 02/2022 - 02/2023
Unipal General Trading Company | Palestine – Ramallah, Ramallah, West Bank Israel
Industry: FMCG Distribution
As a Business Intelligence Analyst, I leveraged data-driven strategies to support decision-making and enhance business performance. This role strengthened my analytical, technical, and collaborative skills, demonstrating my ability to transform complex data into actionable strategies that drive business success.
1. Data Analysis & Strategic Insights Analyzed sales data and market trends for PMI's tobacco CC (conventional Cigarettes) and HNB (Heat-Not-Burn) products, delivering actionable insights that directly influenced strategic decisions. Identified growth opportunities and areas for optimization, driving data-informed decision-making across the organization. 2. Performance Monitoring & Reporting Designed and maintained comprehensive dashboards and reports to track key business metrics, ensuring stakeholders had access to real-time performance data. Facilitated timely strategic adjustments by providing clear, concise visualizations of complex data sets. 3. Cross-Functional Collaboration Partnered with sales, marketing, and operations teams to develop and implement data-driven strategies that enhanced business operations and market performance. Acted as a bridge between technical data insights and business needs, ensuring alignment of goals and actionable outcomes. 4. Advanced Analytics Integration Led the integration of advanced analytics tools to improve forecasting accuracy, enabling proactive planning and streamlined decision-making processes. Enhanced operational efficiency by automating key aspects of data collection, analysis, and reporting. 5. Impactful Results Successfully contributed to improving market performance through precise forecasting, strategic planning, and the delivery of insights that supported long-term business growth.--
Sales Coordinator 07/2019 - 02/2022
Unipal General Trading Company | Palestine – Ramallah, Ramallah, West Bank Israel
Industry: FMCG Distribution
As a Sales Coordinator, I played a critical role in optimizing sales operations and ensuring smooth collaboration between sales teams and distributors for PMI's tobacco CC (Combustible Cigarettes) and HNB (Heat-Not-Burn) products. This role honed my skills in sales coordination, process optimization, and relationship management, enabling me to deliver consistent results and support organizational objectives effectively.
1. Sales Operations Management Managed and streamlined sales operations, ensuring efficient communication and coordination between internal sales teams and external distributors. Monitored sales pipelines and performance metrics, contributing to informed decision-making and alignment with business targets. 2. Inventory Management & Supply Chain Optimization Oversaw inventory management and order processing, ensuring timely product availability and minimizing disruptions across the supply chain. Improved supply chain efficiency by identifying and addressing bottlenecks, leading to enhanced operational performance. 3. Distributor Relationship Management Acted as the primary liaison between the company and its distributors, fostering strong relationships to support sales growth and operational continuity. Proactively resolved operational issues, ensuring distributor satisfaction and maintaining long-term partnerships. 4. Process Improvement & Reporting Implemented improvements in order tracking and reporting processes, reducing order cycle times and enhancing visibility across the sales funnel. Delivered actionable insights to stakeholders through detailed reports, supporting proactive decision-making. 5. Results-Oriented Execution Played a pivotal role in driving sales growth and operational excellence, contributing to increased customer satisfaction and overall business success.--

Birzeit University, Palestine – Ramallah 09/2015 - 05/2019
Ramallah, West Bank, Israel
Degree: Bachelor's Degree
Major:Bachelor’s Degree in Finance and banking
Graduated with a Bachelor’s degree in Finance and Banking from Birzeit University, renowned for its academic excellence in business education. The program provided strong foundations in corporate finance, investment analysis, and banking operations, with practical training in financial modeling and data analysis. Focused on integrating financial knowledge with strategic business applications, developing skills in problem-solving, risk management, and market analysis, while adhering to ethical practices in finance.

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