Highlights:

Skills:Market Research, Market Intelligence, Social Media Intelligence, Social Media Strategy, Digital Marketing, Business Strategy Consulting, Digital Transformation

Senior Advisor, Market Insights 09/2018 - current
IBM, , India
• Lead internal consulting engagements on the top business issues facing the business units and the overall company. Effectively manage projects from start to finish, including developing and presenting insights & recommendations to the Executive Management team. •
Drive market & competitive intelligence to understand client issues, marketing dynamics and competitive strategies and incorporating this information into marketing planning and corporate strategy to drive high impact and differentiated programs, including contributing to the development of messaging and marketing strategies. • Provide research expertise to executive leadership, and business groups to deliver social media insights in key areas such as demand generation, marketing effectiveness, brand perceptions, product development and customer satisfaction. • Lead projects focused on developing new strategies to uncover customer insights that integrate social media, survey, transactional, and behavioral data.--
Senior Advisor, Market Insights 07/2015 - 09/2018
IBM, , United States
• Lead internal consulting engagements on the top business issues facing the business units and the overall company. Effectively manage projects from start to finish, including developing and presenting insights & recommendations to the Executive Management team.
• Lead internal consulting engagements on the top business issues facing the business units and the overall company. Effectively manage projects from start to finish, including developing and presenting insights & recommendations to the Executive Management team. • Drive market & competitive intelligence to understand client issues, marketing dynamics and competitive strategies and incorporating this information into marketing planning and corporate strategy to drive high impact and differentiated programs, including contributing to the development of messaging and marketing strategies. • Provide research expertise to executive leadership, and business groups to deliver social media insights in key areas such as demand generation, marketing effectiveness, brand perceptions, product development and customer satisfaction. • Lead projects focused on developing new strategies to uncover customer insights that integrate social media, survey, transactional, and behavioral data.--
Manager, Market Insights 08/2011 - 07/2015
IBM, , India
• Established the Social Insights Team (India) and drove insights around market development, voice of the customer, buyer insights, industry insights, influencer identification, brand and reputation management, issues & crisis management, campaign & events management. •
• Established the Social Insights Team (India) and drove insights around market development, voice of the customer, buyer insights, industry insights, influencer identification, brand and reputation management, issues & crisis management, campaign & events management. • Led the social media intelligence team that develops, analyses and communicates online media intelligence by business unit, understanding our competitive position, strengths and weaknesses to support Commercial strategic and tactical business decisions. • Consult with internal, cross-functional clients to understand their strategic and/or tactical business challenges for which research is required. Advise, manage and influence internal clients on the most appropriate approach to address their challenge.--
Team Lead, Market Insights 06/2009 - 08/2011
IBM, , India
• Responsible for being a trusted business advisor to IBM’s senior strategy and marketing executives by delivering actionable forward-looking market intelligence and strategy recommendations for the achievement of their business goals and priorities. •
• Responsible for being a trusted business advisor to IBM’s senior strategy and marketing executives by delivering actionable forward-looking market intelligence and strategy recommendations for the achievement of their business goals and priorities. • Assessing the marketplace: Identifying emerging growth trends, opportunities and buying segments across various dimensions including: economic, technological, financial, cultural and other market segments, competitive, partnerships and alliances, and customer value attributes • Analyze customer purchasing patterns, preferences, and organizations image and marketing effectiveness through buyer behavior research and surveys--

University of Kerala 08/2000 - 09/2002
, , India
Degree: Master's Degree
Major:Marketing
Master of Business Administration

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