Highlights:Working for ELLE Magazine and Sephora and create shareworthy campaigns.

Skills:Marketing, Social Media, Brand Strategy, Brand Communications, Campaign Planning, Consumer Analysis, Microsoft Suite, Adobe Creative Suite, Google Analytics, Meta Analytics, Instagram, Facebook, X, Youtube, LinkedIn, Youtube

Goal:To leverage brands and its storytelling abilities to global audiences.

Membership:NA

Certification:Inside LVMH. Become a Six Sigma Yellow Belt - LinkedIn. Management of Fashion & Luxury Companies - University of Bocconi.

Honor:SCAD Awards: Academic Honors & SCAD Achievement Grad Scholarship NIFT Awards: Awarded Best Graduation Project II FIT Awards: Honors: Phi Theta Kappa Honor Society, Graduated Cum Laude

Marketing Intern 06/2023 - 09/2023
SEDDI, New York, New York United States
Industry: Retail Tech
Issued creative purchasing requests and managed updates to brief creative & production teams on trade projects Managed updates to key tracking documents & coordinated logistics, marketing materials for company-sponsored B2B trade shows Reviewed and analyzed competitive activity social media strategy and created visuals for the brand's marketing campaigns Supported data collection and analysis through customer surveys for strategic market segments to the upper management team for decision-making Achievement: Attained a remarkable +10% growth in new user acquisition
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Social Media Marketing Intern 01/2020 - 05/2020
Pixel Fox Studios, Mumbai, Maharashtra India
Industry: Advertising
Spearheaded creative campaigns and project management for a diverse portfolio of 10+ clients Oversaw comprehensive social media communication and customer service operations, resolving 20+ customer complaints daily Produced analytical reports on social media performance and technical campaign data, resulting in 40% surge in sales
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Social Media Executive 08/2020 - 06/2022
Arvind Fashions Ltd, Bangalore, Karnataka India
Industry: Apparel and Retail
Executed content development, short & long-term marketing strategies, & CRM customer engagement through social media accounts for various International (Sephora, Tommy Hilfiger, Calvin Klein, Cole Haan, & and U.S Polo Assn.) & in-house brands by Arvind
Monitored and developing social media calendars for platforms such as Instagram, Facebook, Twitter, LinkedIn, and Youtube Conducted competitive analysis to curate new ideas for monthly editorial and social media calendars to drive product sales Ideated and built the brand community through strategic and tactical actions via influencer marketing, insta takeovers, giveaways, paid social ads, and VIP monitoring on an on-going basis Determined optimal inventory levels for various products and services based on demand forecasts and lead times Analyzed quantitative monthly performance metrics, KPI’s, audience growth, and engagement of social media data reports for scheming future campaign communications Worked effectively with cross-functional stakeholders for campaign and deliverable requirements to drive e-commerce growth and merchandising promotions Achievement: Accomplished a total growth of 8% of followers, 2.5% for overall engagement, and 80% increase in product sales in 4 months--
Fashion Intern 05/2019 - 08/2019
ELLE Magazine, Mumbai, Maharashtra India
Industry: Fashion & Editorial Media
Collaboratively crafted 6 cover story looks for Q2 magazine edition by sourcing from 20+ international and domestic brands Curated 10+ trend pages, merchandising lookbooks, and mood boards, contributing to trend forecasting efforts Produced 2 advertorials for emerging labels and content features
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National Institute of Fashion Technology 07/2016 - 07/2020
Bhubaneswar, Odisha, India
Degree: Bachelor's Degree
Major:Fashion Communication
Bachelor of Design in Fashion Communication

Ananya Panigrahi Resume