Highlights:

Skills:Public Relations, Communications, Public Affairs, Media, Corporate Communications

Institutional Communication Manager 09/2014 - current
American Chamber, Mexico City, Mexico City Mexico
Industry: Corporative
Develop a long term pro-active corporate communication and public relations strategy and plan, designed to build bilateral chamber reputation and image in Mexico and the United States.
Create PR and marketing communications materials such as press release, key messages, story pitches, Q&A, presentations and speeches. Coordinates details and manage staff for special events, presentation, launches, conferences, business meetings and US government and official meetings. Develop and maintain strong collaborative relationships with key journalists and be able to generate stories of successful business to increase media coverage in order to improve public image. Developed strategies to ensure employees to be aware of changes and projects within the company to increase productivity engagement, key priorities and company vision. Drive internal communication activities and managementinternal channels working closely with the HR area. Creating, managing and growing the chamber presence through Twitter, LinkedIn, Instagram, and other strategically relevant online properties.--
External Advisor 08/2011 - 08/2013
Consulate of Mexico in New York, New York, NY United States
Industry: Government
Develop a long term pro-active corporate communication and public relations strategy designed to build a strong image and reputation of the Mexican representation in the States of New York, New Jersey and Connecticut.
Qualitative and quantitative evaluation of relevant notes Mexico and its relationship with the United States of America, and the focus of the public agenda with the aim of identifying media opportunities for Mexico and for global impact. Generation of periodic and proactive newsworthy information materials in the formats of text, audio, video, for broadcasting the media of the jurisdiction and the right channels for the promotion of the international agenda of Mexico and their authorities. Develop and delivery of the overall go-to-market plan for the services of the Consulate for the Mexican community, including positioning, public relations, launches, events, press conferences and government relations. Initiating and building positive relationships with national and international sponsors to secure long-term contracts for the Consulate events and programs. Create PR and marketing communications materials such as press release, key messages, story pitches, Q&A, presentations and speeches. Development and implementation of internal communication strategy to increase the sense of belonging in order to reach the goals of the consulate and the Minister of External Affairs. Support for information and dissemination to various Mexican government agencies in their views of New York, as well as develop public relations and interaction with various media, national and international. Development of technological tools for multimedia information distribution and use of social networks for the external communication and also for the internal channels like Intranet and Newsletter. Support the promotion of bilateral projects in different subjects, health, trade, tourism and business, among others, to benefit Mexico and Mexican communities in New York. Support the promotion of Mexican culture through the dissemination of various activities organized by the Mexican Cultural Institute in New York.--
Account Director 07/2010 - 07/2011
GCL Communications, Mexico, Mexico City Mexico
Industry: Public Relations and Communications Agency
Developed and implementation of public relations, corporate communication and marketing strategies and plans, for different clients.
Create public involvement/public relations plans and strategy as well as handling correspondence with e public, public officials and community groups for each client. Arrange public appearances, press conferences, lectures, contests, or exhibits for clients to increase product and service awareness and to promote goodwill. Set up speaking engagements and prepare speeches for company officials, development press bulletins and press information Develop promotional strategy to increases sales, sponsorships and media value of products and services of each client, as well as ensure layouts and advertising materials for negotiation and promotional contracts. Maintain satisfactory after-sale relationships and development of long-term customer relationships coupled with the ability to identify and capitalize on opportunities that immediately satisfy customer communication and public relations needs. Create, produce, track and coordinate events and activations for the lines of business, get suppliers for different types of events and supervise standards and quality of the brand. Promote and analyze creative proposals to achieve the goals of the business lines throug events and public contact. Develop and maintain strong collaborative relationships with key journalists and be able to generate stories of successful business, services and products, for each client, to increase media coverage. Develop and coordinate crisis communication plans and media training to effectively communicate company´s positions to the media during a crisis situation. Develop and implement integrate marketing campaigns for each client, including branding, direct mail, print and web advertising, sales, collateral materials, public relations, promotions and events. Develop and implement internal communication strategies for the positive perception and sense of belonging of the employees, monitor and coordinate with HR the campaigns in accordance to Cultural Transformation, Values, Social Responsibility, etc.--
Corporate Communications Manager 11/2007 - 06/2010
Telefonica Mexico, Mexico, Mexico City Mexico
Industry: Telecommunications
Develop a long term pro-active corporate communication and public relations strategy and plan, designed to build company´s corporate reputation and image in Mexico and Latin America, and better position of their business, products and services.
Successfully developed a communication strategy, external and internal, under executive management direction, which incorporated print and intranet communication. Reorganized entire communications department with substantial cost savings, improved customer focus and higher quality product. Facilities team development of initial concepts and works with appropriate internal and external partners to develop and implement strategic marketing and public relations plans. Ensures strategies are in line with corporate objectives, determines appropriate resources to support strategic implementation and interacts with costumers, senior management, external industry groups and internal groups to promote marketing plans. Developed strategic alliances and capitalize corporate sponsorships with the Mexican football national team, Mana, Shakira, Alejandro Sanz, Campus Party, Space, among others, for the benefit of the business. Redesigned and expanded external publications, which included guest articles in several well know national publications. Development and delivery of information on the company’s intranet and Internet sites including social networking, webcast and related electronic communication. Set up speaking engagements and prepare speeches for company officials, development press bulletins and press information. Leading and coordinate proactive and reactive communication efforts to increase and prevent company reputation. Develop and maintain strong collaborative relationships with key journalists and be able to generate stories of successful business, services and products to increase media coverage in order to improve public image. Implement innovating marketing strategies, including media plans appropriate to the region, product or service, in addition to carry out the launch of new products and the strengthening of existing key products. Develop and manage employee communication program to increase engagement and create a strong company community, to build a positive perception and increase the sense of belonging in order to reach the business goals. Responsible of the internal channels, development, implementation and administration of Intranet, Newsletter, Movistar TV, Magazine, LATAM messenger, along with all of the areas of the company and the corporative.--

Anahuac University 01/1988 - 12/1992
Mexico, Mexico City, Mexico
Degree: Bachelor's Degree
Major:Business Admnistration
Business Admnistration

Ana Gomez Public Relations, Corporate Communications, Public Affairs