Highlights:

Skills:brand management, campaign management, social media, project management, advertising trafficking, strategic marketing, event management, sponsorship, public relations, communication, stakeholder management, problem solving, research and analysis

Assistant Marketing Manager 11/2017 - 06/2018
Emirates Leisure Retail (Australia), Melbourne, VIC Australia
Industry: Retail (FMCG)
ELRA is a wholly owned subsidiary of the high-profile international Emirates Group with a portfolio of premium bars, restaurants and café chains across Australia.
Working within the Australasian office, leading marketing department workflow including managing Marketing Coordinator and in-house Graphic Designer, under direction of the Head of Marketing. - Assist in the development of annual marketing plans and lead execution - Assist Head of Marketing with brand activation strategy - Project manage all marketing projects from conception to execution - Support in managing new product development and launch plans - Execute promotional and pricing strategies to support channel/ category - Lead weekly campaign meetings with cross-functional departments - Analyze campaign sales results while reporting on ROI and recommendations - Lead management of relationships with cross functional teams - Develop and drive New Store Opening strategies for all new store openings - Develop core and seasonal menus across entire portfolio - Streamline processes to maximize team efficiency - Lead social media strategy and execution - Responsible for managing relationship with Franchise network - Provide expertise to Franchise Business owners on local area marketing - Create briefs to kick-off projects for all integrated and promotional campaigns - Work closely/ manage external creative agency and internal graphic designer - Coordinate photoshoots for seasonal campaigns, product launches and social media - Re-development of brand guidelines and style guides - Monitor competitor activities and develop monthly reports - Manage Marketing budgets--
[Acting] Marketing Manager 08/2017 - 11/2017
Emirates Leisure Retail (Australia), Melbourne, VIC Australia
Industry: Retail (FMCG)
ELRA is a wholly owned subsidiary of the high-profile international Emirates Group with a portfolio of premium bars, restaurants and café chains across Australia.
Working within the Australasian office, leading marketing department workflow including managing Marketing Coordinator and in-house Graphic Designer.--
Marketing Coordinator 03/2016 - 09/2016
ZAGAME Automotive Group, Melbourne, VIC Australia
Industry: Retail (Automotive)
ZAGAME Automotive is a high-profile local group of dealerships, exclusively showcasing some of the worlds most premium luxury vehicles.
Reporting directly to the Marketing Manager and Brand General Manager while coordinating local area marketing initiatives across print and digital platforms for multiple automotive brands. Including: - Activate national automotive brand marketing initiatives at a local level - Develop and implement local area marketing campaigns - Brief creative agency on all campaign elements and manage deadlines - Assist with ZAGAME brand sponsorship activation - Manage VIP exclusive events for new vehicle launches - Coordinate dealership sales events, drive-days, automotive shows - Coordinate event marketing initiatives and materials - Prepare post-event recap presentations - Manage digital campaigns and advertising across third party websites - Manage CRM and targeted communications - Develop Facebook content strategy including targeted paid advertising - Monitor SEM and Google Analytics--
Marketing Coordinator 10/2015 - 08/2016
Emirates Leisure Retail (Australia), Melbourne, VIC Australia
Industry: Retail (FMCG)
ELRA is a wholly owned subsidiary of the high-profile international Emirates Group with a portfolio of premium bars, restaurants and café chains across Australia.
Reporting directly to the Marketing Manager while managing internal and external designers to deliver national campaigns, local area marketing initiatives, in-store activations, new store openings, social media and special projects. - Assist Marketing Manager with development of marketing plans - Co-lead weekly campaign meetings with cross-functional departments - Support all promotional campaigns from conception to execution - Coordinate photoshoots for seasonal campaigns and product launches - Manage all LAM store requests including development, timelines and budgets - Develop LAM portal for Franchisees to access marketing materials - Maintain multiple brand websites and social media accounts - Act as Social Media Manager for all brands - Manage social media management platform roll-out across Franchise network - Support New Store Opening strategy for all new store openings - Re-development of brand guidelines and style guide - Develop weekly, monthly and quarterly communication to key stakeholders - Monitor competitor activities and develop monthly reports - Manage external creative agencies and internal graphic designer - Act as key contact for marketing department--
In-Store Marketing & Events [Internship] 07/2014 - 09/2014
SEPHORA, New York, NY United States
Industry: Retail (Cosmetics)
SEPHORA is owned by LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods. SEPHORA is a global beauty chain that offers a wide range of classic and emerging brands in makeup, skincare, fragrance, body care and haircare categories.
Completion of a 10-week internship within the SEPHORA In-Store Marketing and Events team, based in the New York Head Office. Reporting directly to the Marketing Manager/s while assisting with the execution of in-store brand events, new store openings and celebrity appearances. Including: - Planning in-store brand events, store openings, celebrity appearances - Assist with in-store events - Develop marketing collateral for designated events - Schedule and participate in conference call meetings with brand clients - Develop event communications for brand clients - Participate during event run through with clients before events - Analyze post event results and prepare event recap presentations--
[Acting] Marketing Manager 10/2014 - 10/2015
Ariat International, Brisbane, QLD Australia
Industry: Wholesale (Footwear/ Apparel)
Ariat is a high-profile international equestrian sports lifestyle and fashion brand with Head Offices based in the USA, UK and Australia.
Reporting to the Director of Marketing while managing Marketing Assistant and department workflow for Australia and New Zealand. Responsible for managing brand marketing, advertising and public relations initiatives alongside extensive sponsorship program covering brand ambassadors, associations and events. Including: - Manage/ implement marketing calendar - Manage print media calendar and creative development - Maximize brand partnerships - Maximize product promotions including ROI - Redevelop brand seasonal catalogue layout and design - Development/ execution of in-store point-of-sale materials - Development/ implementation of digital media plan - Development + execution of social media competitions - Prepare + present marketing presentations for Sales Meetings - Enhance internal processes for improved department workflow - Manage communication + deadlines with cross-divisional departments - Maximize brand representation at events - Manage/ maximize sponsorship partnerships - Maximize PR across multi-channel platforms - Schedule and direct marketing meetings - Liaise with international teams (United States, United Kingdom) - Maintain creative culture while managing Marketing Assistant--
Marketing Assistant 04/2013 - 06/2014
Ariat International, Brisbane, QLD Australia
Industry: Wholesale (Footwear/ Apparel)
Ariat is a high-profile international equestrian sports lifestyle and fashion brand with Head Offices based in the USA, UK and Australia.
As Marketing Assistant I worked under the Marketing Manager to assist with all aspects of brand marketing, advertising and public relations across Australia and New Zealand. Including: - Assist with integrated advertising campaigns - Assist with implementation of in-store campaigns - Liaise with magazine publications to book advertising and editorials - Visual concept creation for all marketing materials using Adobe software - Content copywriting across advertising, editorials and press releases - Develop educational guides for retail accounts and consumers - Develop seasonal catalogue pagination creation and VM product stories - Manage graphic designer and project deadlines - Manage print production and distribution of all marketing materials - Maintain creative assets and manage retailer requests for assets - Liaise with + assist retail database of 400+ stores - Assess sponsorship requests for events and athletes - Implement and execute approved sponsorship proposals - Assist with development of event marketing materials - Assist with planning and execution of sponsored events - Implement PR initiatives and represent brand at sponsored events - Monitor competitive landscape in all aspects of marketing--
Receptionist, Marketing & Events Assistant 12/2010 - 04/2013
Stadiums Queensland, Brisbane, QLD Australia
Industry: Sports, Entertainment
Stadiums Queensland owns and operates major sports facilities with the capacity to stage national or international sports events, recreational or entertainment experiences.
Working for Stadiums Queensland, within the Queensland Sport and Athletic Centre (QSAC). As the “face” of QSAC working within the Marketing and Events Team, I reported directly to the Event Manager and Venue Manager to assist with: - Friendly + professional first point of contact across phone, mail, email - Assist with development of annual marketing plans - Assist with implementation of corporate venue signage - Assist with coordination of conferences, functions and sporting events - Assist with event bookings using EBMS Event Management software - Liaise with clients and run through function room options - Sourcing quotes for external equipment hire and catering - Regularly monitoring venue website and updating when necessary - Manage communication between venue and external stakeholders - Extensive administration support to Venue Manager + wider team - Prepare communications including letters, reports + meeting minutes - Manage filing and electronic records management in HP TRIM--

APM College of Business and Communication 07/2012 - 05/2013
, , Australia
Degree: Associate's Degree
Major:Management
Completion of Diploma of Management including course units; Customer Service Management, Introduction to Management, Operational Planning, Project Management, Financial Management, Introduction to Human Resources, Risk Management, and Team Management.

Login to view resume: Alysha Ryan - CV -