Highlights:I am a customer-focused relationship manager and market research-CRM specialist passionate about B2B and B2C marketing, I am well-versed in delivering research and marketing strategies designed to meet customers’ needs and increase market share, maximizing long-term sales and profits. In addition to my experience, I have a solid educational foundation with an Executive Master in Strategic Marketing Management obtained at 24ORE Business School. I am a well-organized and analytical person, capable of decision making, time management, and budgeting while ensuring excellent written and interpersonal communication skills.

Skills:marketing, strategy, management, customer, goal driven, hungry, multilanguage, project management, B2B, B2C, FMCG, marketing plan, communication, digital, food, passionate, italian, international, retail

Goal:I have been working in marketing and market research within one of the largest international retail company for more than 6 years, and I am now looking for a position in marketing department within a US company that will effectively maximize my experience and where I would have the opportunity to transfer knowledge, skills and strengths gained through my actual job.

Certification:Project Management I and II (METRO House of training – Paris, France) Positive power and influence program (METRO House of training – Paris, France) Advanced business English (St. John’s University – New York, USA)

Market Research and CRM 01/2016 - current
METRO Italia Cash and Carry (Milan – Italy), Milan, Milan Italy
Industry: retail
Identify business needs and analyze market conditions through external data suppliers and internal customer surveys in order to report strategic results focused on generating revenue for the Company and gain market share
• Quantitative and qualitative marketing research techniques to help the Company understand its customers more fully and make well-informed business decisions • Identify, compose and present both macro-trends effecting the Hotel/Restaurant/Café (HoReCa) business and category-specific product trends to push innovation and anticipate customers' future needs • Manage customer and business information data for CRM marketing programs and campaigns • Management and improvement of customer satisfaction survey processes increasing response rate • Customer segmentation: improvement of current customer segmentation identifying key differentiators and collecting and integrating data from various sources in a new customer segmentation model that allows for the effective allocation of marketing resources and the maximization of cross- and up-selling opportunities--
Customer Marketing – HoReCa channel 09/2010 - 12/2015
METRO Italia Cash and Carry, Milan, Milan Italy
Industry: retail
Develop and manage commercial strategy and marketing plan for B2B customer segments, both cash and carry and foodservice, to gain market share and to improve Company image within professional chef communities.
• Analyze market trends and formulate strategies and objectives based on customers’ needs • Develop marketing plans in the following areas: research, assortment, web marketing and social media • Optimization of product mix, services, solutions and tools for dedicated HoReCa channels • Preparation, implementation and evaluation of operational plans • Develop innovative customer-tailored category strategies, activation and communication of programs with top FMCG companies (Unilever and Cimbali amongst others) • Manage company presence at industry and food sector conventions and fairs, overseeing speaking opportunities, booth exhibits, and sponsored events--
International internship program 04/2009 - 09/2009
Consulate of Italy in USA, Newark, New Jersey United States
Industry: Ministry of Foreign Affairs
Winner of a co-joint program offering internship opportunities to young talented Italian citizens in Italian delegations of the Ministry of Foreign Affairs worldwide.
• Re-establishment of the Italian commercial trade through local presence of Italian business mapping, market analysis, and identification of business development areas • Analysis of collected data and planning of promotional events in order to enhance and promote contacts between the Italian and foreign parties • Collaboration of several activities within the public relations office • Coordination of cultural and commercial events--

Liceo classico C. Beccaria 09/1996 - 07/2001
Milan, Milan, Italy
Degree: High School Or Below
Major:Classical studies
Liceo classico (Classical Lyceum) is the oldest secondary school type in Italy, a theoretical and humanistic school, one of the few European secondary school types where the study of ancient languages (Latin and ancient Greek) and their literature is compulsory.

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