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Alena Arkharova

Moscow Moscow, Russia

Phone: xxx-xxx-xxxx

Email: xxx@xxxx.xxx



  • Looking For: Marketing manager, Marketing Director

  • Occupation: Management

  • Degree: Bachelor's Degree

  • Career Level: Fully Competent

  • Languages: English, Russian, Spanish

Career Information:

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Highlights:For now I am a Team leader, I have 3 people in subjection.

Skills:marketing, events, project management

Goal:To find legal job in the USA in order to relocate. I am a strong highly motivated professional with high expectations from the future job. I'm not afraid of new challenges. My goal is to grow as a professional.


Experiences:

B2B marketing manager 07/2018 - current
Emerging Travel Group, Moscow, Moscow Russia
Industry: IT, Travel
I am working as b2b marketing manager in Emerging Travel Group in 2 brands (B2B.Ostrovok - Russian brand and Ratehawk - International brand) I am involved in managing marketing activities, such as:
1. Marketing strategy (acquisition, retention) creation and implementation 2. Marketing event plan creation and implementation; 3. Collection, analysis and implementation of tasks from the Business department; 4. Initiation of new projects (charity, promo campaigns, partnership projects); 5. Planning marketing communication using all kinds of communication tools: e-mail marketing, social media, blog, banners, IVR; 6. Implementation of marketing communication: setting tasks to copywriter, designer, e-mail specialist, editor, social media specialist. Control of its execution; 7. Internal events organization (conferences, business breakfasts, webinars, events abroad for top partners); 8. External conferences and exhibitions organization in Russia and abroad (ITB in Berlin, WTM in London, IFTM in Paris); 9. Search and work with sponsors (hotels, transfer and insurance companies, Ministries of Tourism), special projects implementation; 10. POS materials production (setting tasks to design team, search for appropriate contractors, logistics organization, localization in 15 markets worldwide); 11. Setting tasks to SEM and SEO teams; 12. Setting tasks to the analytic team to implement promo campaigns and improve the existing communication tools--
Marketing manager 01/2016 - 07/2018
KPMG, Moscow, Moscow Russia
Industry: Consulting
Event management
My responsibilities Event management (internal and external), creative concept development based on the task from the business department; Organization of corporate events in Russia and abroad; Work with external speakers: complete support from the meeting at the airport to the maintenance of the calendar, organizing excursions and booking business dinners; Logistics: booking transfers, hotels for the delegates. Timeline control; Timely and detailed agencies briefing on materials production; Work with the designers: setting tasks, performance control; Work with the documents: agreements, invoices, acts; Work with event agencies/ contractors: budgeting, performance monitoring Establishing and maintaining relationships with event agencies, catering companies, MICE companies Competitive market analysis--
Marketing manager 12/2014 - 12/2015
OTI Holding, Moscow, Moscow Russia
Industry: Travel
Marketing manager at one of the biggest tour operators in Russia and CIS
My responsibilities: Organization of the events for the audience of 50-700 people in Russia and abroad (Turkey, UAE, Spain, Thailand, Egypt); Conducting seminars on the directions of Thailand, Spain; Writing scripts, directing and producing video materials; Setting tasks to designers, contractors, monitoring the fulfillment of deadlines, quality control; Copywriting (e-mail / SMS, SMM, printing materials); Planning marketing communication using all kinds of communication tools: audio clips on B2B, B2C websites, e-mail marketing, social media, blog, banners, IVR; POS materials execution--

Education:

National Research University Higher School of Economics 09/2010 - 07/2014
Moscow, Moscow, Russia
Degree: Bachelor's Degree
Major:International relations
Minor:Marketing
I graduated from one of the best Universities in Russian Federation with an average score 4.5.


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CV Alena Arkharova Marketing manager, B2B, event management, marketing strategy



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