Highlights:

Skills:Social Media, Market research, Content creation, Marketing analysis, Digital marketing

Digital Brand Marketing Specialist 08/2023 - 01/2024
Qube Labs, Fort Lauderdale, FL United States
Industry: Technology
As a Digital Brand Marketing Intern at Qube Labs, I analyzed competitors, crafted compelling content for an 8% boost in brand sentiment, and implemented marketing strategies for a 13% increase in users. Collaborated on website optimization, contributing to a 10% rise in usage.
• Conducted deep competitive analysis and market research for all brands under the company’s umbrella to find the correct target audience and the right brand direction which led to the development of highly persuasive content strategies. • Created and managed engaging content utilizing design tools such as Canva, Adobe Illustrator, Figma, and video editing software to execute storytelling campaigns, leading to an 8% improvement in brand sentiment and brand communication. • Implemented and optimized marketing funnel strategies, including the creation of contests, managing Meta Ads, and direct messaging, to enhance customer engagement, and drive conversion, resulting in a 13% increase in users and new followers. • Collaborated closely with technical teams to optimize the user experience of the service, resulting in a 10% increase in website use via an impactful website layout and wording.--
Marketing Research Assistant 08/2022 - 07/2023
Georgia State University, Atlanta, GA United States
Industry: Education
Marketing Research Specialist experienced in analyzing social media data for Georgia Aquarium, leading to a 45 million yearly revenue increase. Successfully developed strategies for Montane water brand, attracting 30% new customers. Presented comprehensive marketing plans to Montane's CEO, targeting a 20% increase in sales and revenue.
• Conducted social media analysis of Georgia Aquarium, monitoring 1M+ queries on platforms like Instagram, Twitter, and Facebook using the Talkwalker tool to understand customer behavior and preferences. • Identified 4 key areas for aquarium marketing improvement—technology, travel guidance, events, and partnerships—leading to a yearly revenue increase of over 45 million. • Developed marketing strategies for the Montane water brand, including consumer surveys and interviews, to attract 30% of new customers. • Presented a comprehensive marketing plan to Montane’s CEO, focusing on online and offline strategies, pricing adjustments, product line expansion, and packaging changes, targeting a 20% increase in sales and revenue.--
Sales and Marketing Associate 05/2021 - 04/2022
The wick, Moscow, Russia
Industry: retail
In the role of Sales & Marketing Associate: Identified target customers, resulting in a 15% increase in loyal clients. Collaborated with the sales team to elevate store revenue by 10% within 2 months. Managed promotions on Instagram, TikTok, WhatsApp, and the website to address customer needs.
• Identified the target customers to advertise the business’ products and increase the number of loyal clients by 15%. • Worked closely with the sales team to Increase the store’s sales revenue by 10% within 2 months by evaluating current market characteristics, researching customer desire, and developing marketing strategies to attract new customers. • Handled marketing promotions and advertisements as well as addressing customers’ needs through social media platforms Instagram, TikTok, WhatsApp, and Website.--

Moscow State University 09/01/2017 - 06/28/2021
Moscow, , Russia
Degree: Bachelor's Degree
Major:Management
• GPA: 5.0/5.0 • Coursework: Marketing Technology Development, Video-streaming Market Analysis, Marketing Management, Economics. • Marketing Club Member.

Resume_Aleksandra December