Highlights:

Skills:marketing, global marketing, marketing analytics, marketing research, brand management, social media, product development, B2B, B2C, spanish, international

Account Manager, International 05/2019 - current
First Quality, King of Prussia, PA United States
Industry: Manufacturing
• Managed Walmart and Sam’s Club accounts abroad, handling customer needs and generating new business. • Increased sales from $8M to $14M in the last 2 years (39% CAGR growth) by focusing on key markets / products and by leveraging current portfolios to gain efficiencies and accelerate the launching process in different markets. • Revamped the infant care category in Sam’s Mexico and Walmart Chile, as well as the incontinence category in Walmart Central America, by launching 20+ items.
• Managed Walmart and Sam’s Club accounts abroad, handling customer needs and generating new business. • Increased sales from $8M to $14M in the last 2 years (39% CAGR growth) by focusing on key markets / products and by leveraging current portfolios to gain efficiencies and accelerate the launching process in different markets. • Revamped the infant care category in Sam’s Mexico and Walmart Chile, as well as the incontinence category in Walmart Central America, by launching 20+ items.--
Associate Marketing Manager, Infant Care 07/2018 - 04/2019
First Quality, King of Prussia, PA United States
Industry: Manufacturing
• Created and executed marketing strategies to develop private label brands, reaching over $180M in sales during 2018. • Developed and implemented impactful digital content for Walmart’s Parent’s Choice and Sam’s Club’s Member’s Mark brands online. • Successfully led the implementation of Meijer’s and Aldi’s redesign (baby diapers, training pants and youth pants).
• Created and executed marketing strategies to develop private label brands, reaching over $180M in sales during 2018. • Developed and implemented impactful digital content for Walmart’s Parent’s Choice and Sam’s Club’s Member’s Mark brands online. • Successfully led the implementation of Meijer’s and Aldi’s redesign (baby diapers, training pants and youth pants).--
Associate Marketing Manager, International 09/2017 - 12/2018
First Quality, King of Prussia, PA United States
Industry: Manufacturing
• Created and executed marketing strategies to develop FQ-own brands (Prevail and Cuties among others), as well as private label brands from customers like Walmart, Sam’s Club and Costco overseas. • Increased sales by 8% (to $20M) through collaboration with the sales team, developing original marketing strategies.
• Created and executed marketing strategies to develop FQ-own brands (Prevail and Cuties among others), as well as private label brands from customers like Walmart, Sam’s Club and Costco overseas. • Increased sales by 8% (to $20M) through collaboration with the sales team, developing original marketing strategies.--
Business Development Intern, Latin America 06/2016 - 08/2016
Ocean Spray Cranberries, Lakeville, MA United States
Industry: Manufacturing
• Assessed and proposed an upgraded growth strategy model for the Beverages category. • Supervised the development of 60+ packaging designs for product launches in 7 countries.
• Assessed and proposed an upgraded growth strategy model for the Beverages category. • Supervised the development of 60+ packaging designs for product launches in 7 countries.--
Brand Manager Juices 03/2013 - 07/2015
CCU, Santiago, RM Chile
Industry: Manufacturing
• Created and executed marketing strategies (pricing, promotion, distribution, and innovation) for Watt's, Frugo and Ocean Spray brands in collaboration with 2 analysts; produced $130M in sales with a $3M budget in 2014. • Increased annual sales by 30% and market share by 8% through collaboration with Sales and Trade Marketing departments, and the design of an innovation model for product launch.
• Created and executed marketing strategies (pricing, promotion, distribution, and innovation) for Watt's, Frugo and Ocean Spray brands in collaboration with 2 analysts; produced $130M in sales with a $3M budget in 2014. • Increased annual sales by 30% and market share by 8% through collaboration with Sales and Trade Marketing departments, and the design of an innovation model for product launch. • Developed and executed innovative media marketing campaigns that led to historical peaks: Brand Preference was 60% in 2014 (vs. 19% from the main competitor), while Top-of-mind Awareness was 66% (vs. 13%).--
Market Research Senior Analyst 05/2012 - 02/2013
CCU, Santiago, RM Chile
Industry: Manufacturing
• Performed analysis and provided recommendations to CDO on strategy for CCU's entry into the Uruguayan market; identified research agencies and provided coaching on CCU's principles, guidelines, and marketing model. • Developed and implemented a standard for product tests records, enhancing the benchmarking quality by 10%.
• Performed analysis and provided recommendations to CDO on strategy for CCU's entry into the Uruguayan market; identified research agencies and provided coaching on CCU's principles, guidelines, and marketing model. • Developed and implemented a standard for product tests records, enhancing the benchmarking quality by 10%.--
Market Research Analyst 09/2010 - 04/2012
CCU, Santiago, RM Chile
Industry: Manufacturing
• Managed 80+ marketing research studies with a budget of $1.2M in the Wine, Beer, Waters, Sport Drinks and Ice Tea categories. Studies included concept product tests, evaluations of advertising, and competitive benchmarking.
• Managed 80+ marketing research studies with a budget of $1.2M in the Wine, Beer, Waters, Sport Drinks and Ice Tea categories. Studies included concept product tests, evaluations of advertising, and competitive benchmarking.--

Pontificia Universidad Catolica de Chile 03/2002 - 07/2007
Santiago, RM, Chile
Degree: Bachelor's Degree
Major:Business and Economics
BS

Alejandro Pacheco Resume