Highlights:During my time at FXKudi as a Product Marketing Manager, I led a campaign that significantly boosted the adoption of our virtual dollar card. By implementing targeted social media strategies and engaging content, we saw a 40% increase in sign-ups in just three months. It felt great to turn our customers’ confusion about virtual cards into excitement—kind of like turning a frown upside down, but with money! Additionally, I had the opportunity to lead a sprint for the 2022 PIPE Cohort, helping startups pinpoint their market. With a mix of brainstorming sessions and a bit of friendly competition, we helped these businesses find their target audience faster than you can say ‘market fit!’ Seeing their ideas take shape was a rewarding experience and a reminder that the right strategy can make all the difference.

Skills:Content Management, SEO, Copywriting, Storytelling, Graphics Design, Content Management System, Social Media Marketing, SEM

Goal:I’m a content and product marketing enthusiast who loves turning great ideas into strategies that connect with people. Whether it’s crafting engaging stories or launching campaigns, I aim to make brands shine. Think of me as the marketer who knows that content is king, but only if it’s wearing the right shoes! Let’s create something that gets results and keeps your audience hooked

Certification:Google Digital Marketing Professional Certificate, Diploma in Services Management (Alison), IBM Enterprise Design Thinking Certificate.

Honor:Award of recognition of sterling performance, by Project 40 Knowledge Hub (2022)

Ecommerce SEO Specialist 03/2023 - 11/2023
Pehlora, Kasoa, Accra Ghana
Industry: Skincare
Achieved significant growth in e-commerce website traffic, increasing monthly visits from 200 to over 26,000 in seven months through strategic SEO and digital marketing, leading to a revenue boost of $15,000 per month. Conducted comprehensive keyword research and optimization to enhance site indexability and search engine rankings, driving qualified leads. Additionally, monitored and improved technical website health by addressing crawl errors and site speed, leveraging Google Analytics to provide actionable insights and track key performance indicators.
- Grew e-commerce website traffic from 200 to over 26,000 monthly visits in seven months through strategic SEO and digital marketing, resulting in a revenue increase to $15,000 per month. - Conducted in-depth keyword research and optimization, enhancing site indexability, improving search engine rankings, and driving qualified leads. - Monitored and improved technical website health, addressing crawl errors and site speed while utilizing Google Analytics to deliver actionable insights and track progress against KPIs.--
Product Marketing Manager 01/2020 - 07/2024
FXKudi, Lashibi, Accra Ghana
Industry: Fintech
Successfully spearheaded the launch of the Virtual Dollar Card, achieving a 63% increase in product awareness in Ghana and Nigeria through targeted social media campaigns and influencer partnerships. Enhanced organic website traffic by 52% with a comprehensive technical SEO strategy, significantly boosting online visibility and engagement. Additionally, drove a 26% quarterly growth in sales for the Agency Program by developing compelling product messaging and coordinating impactful content across social media and blogs.
- Spearheaded the launch of the Virtual Dollar Card, driving a 63% increase in product awareness in the Ghanaian and Nigerian markets through targeted social media campaigns and local influencer partnerships - Increased organic website traffic by 52% through the implementation of a comprehensive technical SEO strategy, enhancing online visibility and engagement - Achieved a 26% quarterly growth in sales for the Agency Program by crafting compelling product messaging, content across social media and blogs, and coordinating successful launch campaigns--
Content Manager 05/2017 - 10/2019
Africa Unity Sixth Region, Lekki, Lagos Ghana
Industry: Intergovernmental Organization
Developed and curated engaging content, including articles and press releases, for an online news website, effectively managing publication using WordPress as the CMS. Ensured a user-friendly experience by optimizing content organization and layout for visitors. Enhanced user engagement and comprehension by creating and sourcing relevant visuals, such as graphics and infographics.
- Developed and curated engaging content (articles, press releases) for the online news website, effectively managing and publishing content using WordPress as the CMS. - Ensured a user-friendly online news website by maintaining organization and optimizing content for an optimal visitor experience. - Created and sourced relevant visuals (graphics, infographics) to enhance user engagement and improve understanding of content.--

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