Highlights:After completing my MBA from Dhaka University-affiliated & Collaborated with Indiana University, Bloomington, USA, majoring in Marketing and completing 2 levels of Cost & Management Accounting-Over the last 15 years, I have taught private students, in tutorials, Universities and have worked in sales, marketing, advertising in Retail, Consumer Goods, Foods & Beverages, Real Estate, Airline, Fashion, Travelling industry for the big corporate and as strategic planner I have consulted brands like Heinz, Indian Oil, Pan Pacific Hotel, Coca-Cola, Royal Thai Embassy, Philips, Whirlpool, Samsung, Nikon, GSK, Tetrapack, CITI Bank, Fassmil, Durex, Volvo, American Shave, Bata, Bank Al-Falah, Colgate, Candarel, Equal, Tetley etc.

Skills:Marketing, Advertising, Sales

Goal:To leverage my academic background and professional experiences in an analyzing and challenging position in a dynamic and progressive organization.

Membership:MEMBERSHIP: Alumni-USA State Department

Honor:AWARDS: Champion -Inter Department Football& Cricket Competition, Runner up-Chase, TT (Table Tennis), Keram Board in annual competition in, Champion-Inter House Hockey Tournament, Champion-Inter House Football Tournament (Junior Group), Best Athlete-Inter House Athletics.

COO 07/01/2012 - 03/31/2015
Brandwin Group, Dhaka, Dhaka Bangladesh
Industry: Real Estate, Retail
Worked as Chief Operating Officer
Major Responsibilities: 1. Brand: Preparing the marketing plan AND budget, Ensuring the implementation of marketing plan, Analyzing the audited data provided by the research agency, Setting marketing strategy as & when required for the brand, Developing consumer offers to ensure the pull, Designing the campaign of press, radio and TV along with/without the agency, Making effective media plan considering the TARP and GRP, Ensuring effective in-door & out-door branding of the product and brand, Ensuring effective events/activations on different occasions for branding, Ensuring the tracking of competitive brand activity in the market. 2. Sales: Giving input to the analyze the trend & set the sales target, Forecasting the product wise sales volume target, Setting up price strategy, Contributing to decide the price, Setting sales strategy, Tracking area and product wise sales trend on regular basis. 3. Digital Marketing: Marketing Automation, e-Commerce, Email Marketing, Project Management, Website Design and Development, Search Engine Optimization, Digital Strategy, Web Analytics and Reporting, Customer Relationship Management Improve customer acquisition, conversion and retention rates Supply Chain: Ensuring product wise minimum stock level, Guiding for effective price, Persuading for maximum credit limit Finance: Ensuring effective & efficient cash flow. Human Resource: Ensuring hiring proper personnel, Advised for enriched JD, Guiding for SOPs & Policies, Conducting proper evaluation system Achievements: Brand: Launched the brands & created TOM & High Recall Rate Sales: Having SPLY 68% sales growth in company revenue Digital Marketing: Defined enterprise digital roadmap and strategy for the brand, Increased conversion rates by 20% from A/B., Drove over 2K leads a month with 20% YOY growth via paid media, affiliates and partners, Integrated website analytics, chat and CRM platforms giving full visibility to consumer, Created enterprise web service platform that synchronized location content driving double digit ROI Supply Chain: Reduced 7% cost on total procurement, Ensuring minimum 1 month credit facility for all purchase. Finance: Earned 36% ROI on total business. Human Resources: Implemented competency rating based employee hiring system, Introduced KPI based evaluation process Software worked with: IMS (In Market Survey), MS Adviser (Marketing Research)--
CMO 07/01/2010 - 06/30/2012
BTI Ltd., Dhaka, Dhaka Bangladesh
Industry: Real Estate, Retail
Worked as Chief Marketing Officer
Achievement: Brand: Ensuring 360 degree brand visibility in 5 months time, Arranging 2 very successful project launching events, Completing 3 successful REHAB fair Sales: Having SPLY 114% sales growth. Digital Marketing: Increased cross sell revenue by 50% by integrating a data driven cross sell platform., Saved over a 1,000 hours each season for merchandising teams by enabling auto attribution and mass update capabilities, Created product review feedback loop for product creation organization, delivering real time customer insight--
General Manager 01/01/2008 - 06/30/2010
Paper Rhyme Advertising Ltd, Dhaka, Dhaka Bangladesh
Industry: Advertising
Worked as General Manager, Strategy & Client Servicing
Achievement: Developed 7 new major clients, Earned ever highest revenue, Made ever highest profit trough efficient operation Digital Marketing: Created distinct local marketing campaigns lowering cost per customer acquisition by 48%, Increased revenue 25% utilizing local marketing initiatives including paid search.--
Marketing Manager 07/01/2004 - 12/31/2007
Globe Foods & Beverages Ltd, Dhaka, Dhaka Bangladesh
Industry: Consumer Goods & Retail
Worked as head of sales & marketing.
Key Achievements: Marketing: Worked to establish Tiger as the most selling energy drink brand in the market, Trade Marketing: Increased the number of distributors from 91 to 154 in six month time, Increased the numeric coverage from 156,000 to 208,000 in six month time--
Brand Manager 07/01/2000 - 06/30/2004
ACI Ltd, Dhaka, Dhaka Bangladesh
Industry: Consumer Goods & Retail
Worked as brand manager
Key Achievements: Handled SAVLON to make it distinct market leader with 81% market share in two years, Worked to Launch and establish law calorie sweetener CANDEREL & EQUAL, Helped to Launch and establish COLGATE as one of the emerging toothpaste in Bangladesh, Helped to establish TETLEY as one of the emerging tea brands,--

IBA, University of Dhaka; (Collaboration with Indiana University, Bloomington, USA) 01/01/2000 - 12/31/2002
Dhaka, Dhaka, Bangladesh
Degree: Master's Degree
Major:Marketing
Did internship on the brand Colgate.

AKM Zabed Marketing, Advertising, Sales