Highlights:After completing my MBA from Dhaka University, Collaborated with Indiana University, Bloomington, USA, majoring in Marketing & completing 2 levels of Cost management Accounting-Over the last 14 years, I have worked in sales, marketing, advertising in Retail, Consumer Goods, Foods & Beverages, Real Estate, Airline, Fashion, Travelling industry for the big corporates and as strategic planner consulted brands like Heinz, Indian Oil, Pan Pacific Hotel, Coca-Cola, Royal Thai Embassy, Philips, Whirlpool, Samsung, Nikon, GSK, Tetrapack, CITI Bank, Fassmil, Durex, Volvo, American Shave, Bata, Bank Al-Falah, Colgate, Candarel, Equal, Tetley etc.

Skills:Marketing, Advertising, Sales

Goal:To leverage my academic background and professional experiences in an analyzing and challenging position in a dynamic and progressive organization.

Membership:• Alumni-USA State Department. • ACOC (Association of Comilla Old Cadets) • CCCL (Cadet College Club Limited) • MBA Club, IBA, DU

Certification:Certificate on Computer Language

Honor:EXTRA CURRICUAR ACTIVITIES • Was VP (Vice President) of IBA, DU hostel. • Was VC (Vice Captain) of Football & Cricket Team of IBA, DU hostel • Was Chase, Keram Board & TT (Table Tennis) player and cultural singer in IBA, DU hostel • Was captain of Football, Cricket, Hockey team in Cadet College • Was Athlete, Debater, Story Teller, Poem Writer, Wall Magazine Writer in Cadet College AWARDS: • Champion (IBA)-Inter Department Football& Cricket Competition, DU. • Runner up-Chase, TT (Table Tennis), Keram Board in annual competition in IBA, DU hostel. • Champion-Inter House Hockey Tournament, Comilla Cadet College • Champion-Inter House Football Tournament (Junior Group), Comilla Cadet College • Best Athlete-Inter House Athletics, Comilla Cadet College • Best Story Teller-Inter House Competition, Comilla Cadet College

Chief Marketing Officer 07/01/2012 - current
Brandwin Group, Dhaka, Dhaka Bangladesh
Industry: FMCG, Real Estate, Retail
Achievement: Having SPLY 68% sales growth in company revenue
Major Responsibilities: 1. Brand A. Preparing the marketing plan AND budget. B. Ensuring the implementation of marketing plan. C. Analyzing the audited data provided by the research agency. D. Setting marketing strategy as & when required for the brand. E. Helping developing consumer offers to ensure the pull. F. Contributing in designing the campaign of press, radio and TV along with/without the agency. G. Guiding making effective media plan considering the TARP and GRP. H. Ensuring effective in-door & out-door branding of the product and brand. I. Ensuring effective events/activations on different occasions for branding. J. Ensuring the tracking of competitive brand activity in the market. 2. Sales A. Giving input to analyze the trend & set the sales target. B. Forecasting the product wise sales volume target. C. Setting up price strategy D. Contributing to decide the price. E. Setting sales strategy F. Tracking area and product wise sales trend on regular basis.--
Chief Marketing Officer 07/01/2010 - 06/30/2012
BTI Limited, Dhaka, Dhaka Bangladesh
Industry: Real Estate, Interior, Retail
Achievement: Brand A. Ensuring 360 degree brand visibility in 5 months time B. Arranging 12 very successful project launching events C. Completing 3 successful REHAB fair Sales: Having SPLY 114% sales growth.
Major Responsibilities: 1. Brand A. Preparing the marketing plan AND budget. B. Ensuring the implementation of marketing plan. C. Analyzing the audited data provided by the research agency. D. Setting marketing strategy as & when required for the brand. E. Helping developing consumer offers to ensure the pull. F. Contributing in designing the campaign of press, radio and TV along with/without the agency. G. Guiding making effective media plan considering the TARP and GRP. H. Ensuring effective in-door & out-door branding of the product and brand. I. Ensuring effective events/activations on different occasions for branding. J. Ensuring the tracking of competitive brand activity in the market. 2. Sales A. Giving input to the area-specific size and design of the flat. B. Contributing to decide the location and price of the land. C. Setting up price strategy D. Forecasting the product wise sales volume target. E. Sourcing corporate clients for MOU E. Tracking area and product wise sales trend (including overseas) on regular basis. F. Setting sales strategy--
General Manager 01/01/2008 - 06/30/2010
Paper Rhyme Advertising Ltd, Dhaka, Dhaka Bangladesh
Industry: Advertising
Achievement: Made a company growth of 79%.
Major Responsibilities: A. Preparing marketing plan for brands of the clients, B. Formulating strategies and designing campaigns for the brands we work for. C. Developing consumer promotions to ensure the off-take of the brands we work for. D. Forecasting the client wise billing target. E. Taking necessary strategies for achieving billing target. F. Achieving the budgeted client wise profitability.--
Marketing Manager 07/01/2004 - 12/31/2007
Globe Beverages Ltd, Dhaka, Dhaka Bangladesh
Industry: FMCG, Retail
Key Achievements: Trade Marketing A. Increased the number of distributors from 91 to 154 in six month time B. Increased the numeric coverage from 156,000 to 208,000 in six month time Brand Marketing A. Worked to establish Tiger as the most selling energy drink brand in the market B. Helped to establish Fizz Up as one of the most successful clear drink brands in the market C. Associated to establish Uro Lemon as one of the emerging cloudy lemon brands in the segment
Major Responsibilities: A. Forecasting the sales volume. B. Developing necessary strategies for achieving sales target. C. Designing suitable trade offer to boost up sales. D. Worked on preparing marketing plan, E. Designing attractive consumer offer to make sure the expected off-take. F. Developing press advertisement, designing radio campaign, TVC. G. Achieving the profitability. H. Following up around 300 sales force--
Brand Manager 07/01/2000 - 06/30/2004
ACI Ltd, Dhaka, Dhaka Bangladesh
Industry: FMCG, Electronics, Retail, Fashion, Lifestyle
Key Achievements: A. Handled SAVLON to make it distinct market leader with 81% market share in two years B. Helped to Launch and establish VANISH as one of the emerging toilet cleaner C. Worked to Launch and establish law calorie sweetener CANDEREL & EQUAL D. Helped to establish TETLEY as one of the emerging tea brands E. Helped to Launch and establish Colgate as one of the emerging toothpaste in Bangladesh F. Handled Dabur & Godrej products in Bangladesh
Major Responsibilities: A. Analyzing the product and SKU wise sales trend. B. Tracking product wise sales on regular basis. C. Analyzing product and SKU wise target VS achievement on weekly basis. D. Worked on preparing marketing plan, E. Making media plan considering the TARP and GRP of TV programs F. Ensuring the effective in-store & out-door branding of the product. G. Organizing events on different occasions for branding purpose of the product.--

Comilla Cadet College 10/10/1982 - 12/31/1994
Comilla, Comilla, Bangladesh
Degree: High School Or Below
Major:Science
Completed HSC Degree

AKM Zabed