Highlights:Customers Segmentation for regional Banking of the business

Skills:Data Analytics, Data Visualization, Tableau, sigmacomputing, Team Manager, SQL for data transactions

Goal:Head of Data Analytics and Intelligence

Membership:None

Certification:Data Visualization and Data Analytics

Honor:Data Migration for Business adquisition

Data Intelligence 05/2015 - current
Ficohsa, Tegucigalpa , Francisco Morazan Honduras
Industry: Financial
Data Analytics Team Manager Developing functions such as: develop prediction models for user retention, monitoring of business and market strategies, making customer segmentation of offers for existing clients and prospects, productize clustering algorithms for user segmentation of the current portfolio of clients, development of product placement and review strategies, creation of 360 customer views.
Responsible of team Analytics for business analytics in Honduras and collaboration with regional partners from the others business analytics. The development of dashboard for customer segmentation and cross selling Understanding the B2C business for the country. Collaborate with Marketing on targeting segmentation campaigns increasing 2% by month on month. Elaborate, design, and plan the execution of A/B tests, optimizing various aspects of our visitors/leads for e-commerce experience and ensuring methodological contact to conversion. Having customer segmentation for 1.2MM customers Reduction of 15% customer margin lost with customer segmentation. Analyze customer behavior throughout all transactions, uncovering actionable insights to improve conversion rates and increase revenue. Implementing a strategy with Customer Journey team for reduce the churn of customer a 3% over the year.--

Universidad Católica de Honduras 05/2006 - 07/2009
Tegucigalpa , Francisco Morazan, Honduras
Degree: Bachelor's Degree
Major:Computer Science
Second in my generation, for Computer Science

Data Intelligence Data Analytics